---
title: "Black Stone Bath Mat — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-stone-bath-mat"
last_updated: "2026-08-09T18:30:59.414Z"
locale: en
meta:
description: "Niche score 53/100 · $118K/yr market · 132K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $118K/yr market · 132K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Stone Bath Mat — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **black stone bath mat**
**Worth a look**
Shows a sweet-spot price point ($31.09 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Market size 28Growth 66Conversion 36Competition 25Returns 67Price range 92Avg price 95Brand share 50Review moat 45Quality gap 80
**Avg price**
**Incredible****$31.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.97–$61.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+45.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,025.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$118K**
$118K/yr · 132K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, black stone bath mat is a $118K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black stone bath mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- THMINS24% - Robinuspc17% - Heagoale14% - J&V TEXTILES11% - Calivio8% - PADOOR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +45.8% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-stone-bath-mat/trend)
## **Top black stone bath mat search terms**
- **black stone bath mat**67K/yr+39.0%2.1% conv. - **stone bath mat black**34K/yr+48.9%2.5% conv. - **black stone mat**11K/yr+113.3%1.6% conv. - **black stone mat bathroom**11K/yr+29.5%2.0% conv. - **black stone bath mats for bathroom**5K/yr+37.0%2.0% conv. - **black stone shower mat**3K/yr+32.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-stone-bath-mat/search-terms)
## **Top black stone bath mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THMINS Black Stone Bath Mat 24x16 Stone Shower Mat**THMINS**$31.86**4.2★269 rev](https://www.amazon.com/dp/B0F8BG4NMW) [2**Robinuspc Stone Bath Mat Quick Drying Bath Mat for Bathroom Diatomaceous Earth Mat Quick Dry Shower Mat Fast Absorbent Elegant Design Easy to Clean - Black 23.615.35**Robinuspc**$33.52**4.3★279 rev](https://www.amazon.com/dp/B0FJ99P53V) [3**Heagoale Ultra Quick Drying Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Foldable Dish Drying Mats for Bathroom Floor Kitchen Counter Pet 23x15 Black**Heagoale**$22.21**3.8★21 rev](https://www.amazon.com/dp/B0FV83PQ1M) [4**J&V TEXTILES Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Super Absorbent Diatomite Stone Mats for Bathroom Floor Quick-Drying Easy to Clean (24*15) (Matte Black)**J&V TEXTILES**$32.42**3.9★70 rev](https://www.amazon.com/dp/B0DXN4DDNY) [5**Calivio Quick Dry Shower Stone Bath Mat Super Absorbent & Non-Slip 24 x 16 Inch Diatomaceous Earth Mat Durable & Easy to Clean Diatomite Bath Mat for Bathroom Floor/Kitchen (Charcoal)**Calivio**$37.85**4.5★171 rev](https://www.amazon.com/dp/B0F2N8413K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THMINS Black Extra Large Stone Bath Mat 32x20 Stone Shower Mat**THMINS**$61.04**269 rev2mo ago](https://www.amazon.com/dp/B0GXYK6HWG) [**Solvio Quick Dry Shower Stone Bath Mat Super Absorbent & Non-Slip 24 x 16 Inch Diatomaceous Earth Mat Durable & Easy to Clean Diatomite Bath Mat for Bathroom Floor/Kitchen (Charcoal)**Solvio**$38.08**84 rev5mo ago](https://www.amazon.com/dp/B0GJ3YX796) [**Heagoale Ultra Quick Drying Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Foldable Dish Drying Mats for Bathroom Floor Kitchen Counter Pet 23x15 Black**Heagoale**$22.21**21 rev9mo ago](https://www.amazon.com/dp/B0FV83PQ1M) [**ELIHAM ESSENTIALS Premium Foldable Stone Bath Mat - Ultra Absorbent Quick Drying Compact Easy to Store & Clean Non-Slip Diatomaceous Earth Bath Shower Mat (Dark Grey)**ELIHAM ESSENTIALS**$29.55**31 rev9mo ago](https://www.amazon.com/dp/B0FR9TY7QX) [**Robinuspc Stone Bath Mat Quick Drying Bath Mat for Bathroom Diatomaceous Earth Mat Quick Dry Shower Mat Fast Absorbent Elegant Design Easy to Clean - Black 23.615.35**Robinuspc**$33.52**279 rev11mo ago](https://www.amazon.com/dp/B0FJ99P53V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THMINS Black Extra Large Stone Bath Mat 32x20 Stone Shower Mat**THMINS**$61.04**4.2★**▲ 166%**](https://www.amazon.com/dp/B0GXYK6HWG) [**Solvio Quick Dry Shower Stone Bath Mat Super Absorbent & Non-Slip 24 x 16 Inch Diatomaceous Earth Mat Durable & Easy to Clean Diatomite Bath Mat for Bathroom Floor/Kitchen (Charcoal)**Solvio**$38.08**4.4★**▲ 147%**](https://www.amazon.com/dp/B0GJ3YX796) [**ELIHAM ESSENTIALS Premium Foldable Stone Bath Mat - Ultra Absorbent Quick Drying Compact Easy to Store & Clean Non-Slip Diatomaceous Earth Bath Shower Mat (Dark Grey)**ELIHAM ESSENTIALS**$29.55**4.1★**▲ 128%**](https://www.amazon.com/dp/B0FR9TY7QX) [**MontVoo -Bath Mat Rug-Rubber Backing Non Slip Quick Dry Absorbent Thin Bathroom Rugs Fit Under Door-Faux Suede Surface Bathroom Floor Mats-Shower Rug for in Front of Bathtub Shower Dark Grey 20x32**MontVoo**$22.10**4.2★**▲ 116%**](https://www.amazon.com/dp/B0BNDPSRX6) [**PROOVEELLY Diatomaceous Earth Bath mat Bathroom Rugs Super Absorbent Quick Dry Non Slip Bath Mat Thin Bathroom Floor Mats Fit Under Door-Shower Rug for in Front of Bathtub Shower Black 15.7x35.4**PROOVEELLY**$18.81**3.9★**▲ 92%**](https://www.amazon.com/dp/B0F1SBYKN2)
**~~View all trending →~~**
## **What buyers say about black stone bath mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**9%
*“Good Quality”*
**Ease Of Cleaning**9%
*“Nice clean look”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Absorbency**7%
*“Absorbs very well”*
**Grip**6%
*“Non slip”*
**Design-Overall**6%
*“it looks very sleek”*
**Size-Overall**5%
*“Love the size”*
**Value For Money**4%
*“Great value”*
**Durability**4%
*“It seems to hold up well”*
**Moist/Dry**3%
*“It does a good quick dry”*
### **What buyers complain about **
**Absorbency**7%
*“Not as absorbent”*
**Size-Overall**7%
*“A bit smaller in size for my bathroom”*
**Durability**6%
*“It will break”*
**Water Resistance**6%
*“it kinda gets wet under the mat”*
**Grip**5%
*“It slips and slides so much that I can not get in or out without it moving on me”*
**Quality-Overall**5%
*“Horrible quality”*
**Color**4%
*“Not true to color”*
**Ease Of Cleaning**4%
*“Tried to clean it but will not come out, too deeply scratched”*
**Comfort-Overall**3%
*“not very comfortable”*
**Adhesion/Stickiness**3%
*“doesnt stick well in shower at all”*
### **Top return reasons **
**Size-Overall**33%
**Color**10%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Absorbency**4%
**Quality-Overall**3%
**Grilling**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Suction**2%
## **Common questions**
- **Is black stone bath mat profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the black stone bath mat niche?**
- 16 brands and 23 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in black stone bath mat?**
- Top complaints mined from reviews: Absorbency, Size-Overall, Durability. The return rate is 2.3%.
- **When does demand for black stone bath mat peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black stone bath mat niche?**
- Listings span $12.97–$61.04; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.
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