---
title: "Trend — black soap for gray hair - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-soap-for-gray-hair/trend"
last_updated: "2026-08-09T21:37:14.930Z"
locale: en
meta:
  description: "Niche score 56/100 · $13K/yr market · 26K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $13K/yr market · 26K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black soap for gray hair - Flapen"
---

# **black soap for gray hair**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 63Conversion 47Competition 58Returns 88Price range 85Avg price 56Brand share 54Review moat 45Quality gap 94

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.51–$89.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+41.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.75**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,044.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$13K**

$13K/yr · 26K searches

## Trend