---
title: "Black Mattress — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-mattress"
last_updated: "2026-08-09T18:31:00.015Z"
locale: en
meta:
description: "Niche score 49/100 · $302K/yr market · 139K searches/yr · $176.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $302K/yr market · 139K searches/yr · $176.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Mattress — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **black mattress**
**Skip it**
Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 15Competition 54Returns 92Price range 14Avg price 50Brand share 64Review moat 65Quality gap 73
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****884.92**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$302K**
$302K/yr · 139K searches
**Avg price**
**Good****$176.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$43.42–$453.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, black mattress is a $302K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black mattress market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$353K–$441K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **85%**
- **Out of stock**
- **28.6%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**29%**
- QOFYU31% - CMFOBAMTS14% - Pixafog10% - coletex7% - OirmTop5% - ZhruiDett5%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -23.9% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-mattress/trend)
## **Top black mattress search terms**
- **black mattress**48K/yr-25.2%0.4% conv. - **black queen mattress**33K/yr-19.3%1.2% conv. - **queen mattress black**27K/yr-26.3%1.6% conv. - **black mattress queen**10K/yr-31.0%0.8% conv. - **black queen size mattress**6K/yr-13.1%1.1% conv. - **queen black mattress**6K/yr-15.8%1.3% conv. - **queen size mattresses black**5K/yr-25.7%2.2% conv. - **mattress black**5K/yr-33.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-mattress/search-terms)
## **Top black mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$91K40%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QOFYU Premium 12 Inch Queen Size Mattress - Black Diamond Quilted Individual Pocket Spring & Memory Foam Top Luxurious Support Pressure Relief Motion Isolation High-End Medium Firm Easy Set-Up**QOFYU**$183.34**3.9★324 rev](https://www.amazon.com/dp/B0FMK8888Z) [2**CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black**CMFOBAMTS**$150.16**4.3★70 rev](https://www.amazon.com/dp/B0GWHC2PN7) [3**QOFYU 12 Inch Full Size Mattress 54Wx75L Black Individual Pocket Spring Innerspring Mattress with Motion Isolation & Pressure Relief Mattress in a Box**QOFYU**$148.92**3.7★165 rev](https://www.amazon.com/dp/B0FMK9DWRX) [4**Pixafog 12 inch Queen Size Mattress in a Box Gel Hybrid Memory Foam Individually Wrapped Pocket Springs for Motion Isolation Pressure Relief CertiPUR-US Medium Firm-Black**Pixafog**$180.57**4.4★240 rev](https://www.amazon.com/dp/B0G64ZDVJX) [5**Queen Mattress 12 Inch Medium Firm Hybrid Mattress Queen Size Memory Foam Pocket Springs Queen Bed Matress in a Box for All Sleeping Positions Motion Isolation Comfortable Sleep (Black Queen 12 inch)**ZhruiDett**$183.75**4.4★203 rev](https://www.amazon.com/dp/B0FPCPKL64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OirmTop Queen Mattress 12 Inch Hybrid Mattress in a Box Memory Foam and Individual Pocket Springs for Motion Isolation Medium Firm Comfortable and Pressure Relief Black**OirmTop**$179.54**13 rev2mo ago](https://www.amazon.com/dp/B0GZZV5ZS8) [**CMFOBAMTS Black Queen Mattress 12 Inch Memory Foam Hybrid Mattress in a Box with Pocket Spring Motion Isolation and Pressure Relief Comfortable Medium Firm Mattress**CMFOBAMTS**$147.80**32 rev3mo ago](https://www.amazon.com/dp/B0GYRHSMFM) [**CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black**CMFOBAMTS**$150.16**70 rev3mo ago](https://www.amazon.com/dp/B0GWHC2PN7) [**HAPPYMONT Queen Size 12 Inch Hybrid Mattress 7-Zone Support with Reinforced Edge Pocket Coil & Memory Foam for Pressure Relief CertiPUR-US Certified Mattress in a Box**HAPPYMONT**$158.34**43 rev3mo ago](https://www.amazon.com/dp/B0GVT35VRT) [**Quarota Queen Size Mattress 12 inch Hybrid Mattress in a Box Individually Pocket Springs Medium Firm Feel for Pressure Relief Breathable Comfort CertiPUR-US Certified**Quarota**$197.54**93 rev4mo ago](https://www.amazon.com/dp/B0GNHMX31G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OirmTop Queen Mattress 12 Inch Hybrid Mattress in a Box Memory Foam and Individual Pocket Springs for Motion Isolation Medium Firm Comfortable and Pressure Relief Black**OirmTop**$179.54**4.0★**▲ 137%**](https://www.amazon.com/dp/B0GZZV5ZS8) [**CMFOBAMTS Black Queen Mattress 12 Inch Memory Foam Hybrid Mattress in a Box with Pocket Spring Motion Isolation and Pressure Relief Comfortable Medium Firm Mattress**CMFOBAMTS**$147.80**4.4★**▲ 136%**](https://www.amazon.com/dp/B0GYRHSMFM) [**CYTERNE Queen Size 10 Inch Hybrid Mattress Medium Firm Bed in a Box with Pocket Springs and Memory Foam Breathable Cooling Design for Couples (Pink+Black)**CYTERNE**$87.43**5.0★**▲ 136%**](https://www.amazon.com/dp/B0GSJQFKBH) [**Quarota Queen Size Mattress 12 inch Hybrid Mattress in a Box Individually Pocket Springs Medium Firm Feel for Pressure Relief Breathable Comfort CertiPUR-US Certified**Quarota**$197.54**4.5★**▲ 134%**](https://www.amazon.com/dp/B0GNHMX31G) [**CMFOBAMTS 12 Inch Queen Mattress Memory Foam Hybrid Mattress in a Box with Independent Spring for Motion Isolation and Pressure Relief Comfortable Medium Firm Black**CMFOBAMTS**$150.16**4.3★**▲ 125%**](https://www.amazon.com/dp/B0GWHC2PN7)
**~~View all trending →~~**
## **What buyers say about black mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**33%
*“Mattress is very comfortable”*
**Soft Feel**11%
*“Comfortable and soft”*
**Value For Money**9%
*“Great Value”*
**Foam**8%
*“Awesome mattress topper”*
**Quality-Overall**8%
*“Good Quality mattress”*
**Sleep Quality**5%
*“Sleep better, longer”*
**Size-Overall**4%
*“true to size”*
**Advertised Vs Actual Product**2%
*“It looks like the picture”*
**Cushion**2%
*“Gives the extra cushioning our guests love it”*
**Fluffiness**1%
*“It is very nice and plush”*
### **What buyers complain about **
**Comfort-Overall**11%
*“Horribly uncomfortable”*
**Thickness**11%
*“It's not as thick as it seems”*
**Advertised Vs Actual Product**8%
*“Looks nothing like the picture”*
**Quality-Overall**7%
*“The quality of the mattress is very poor”*
**Smell**6%
*“Awful smell”*
**Hard Feel**5%
*“Way too soft for me”*
**Value For Money**5%
*“I would have expected the cost to be more for something like this”*
**Size-Overall**4%
*“Ended up being 3 inches short”*
**Fluffiness**4%
*“no fluff as in the advertised photos”*
**Cushion**4%
*“not very good padding”*
### **Top return reasons **
**Size-Overall**22%
**Comfort-Overall**14%
**Advertised Vs Actual Product**13%
**Thickness**11%
**Cushion**5%
**Soft Feel**4%
**Thin**4%
**Hard Feel**3%
**Smell**2%
**Material Quality**2%
## **Common questions**
- **Is black mattress profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 26 tracked products. 18 of 22 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black mattress niche?**
- 20 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in black mattress?**
- Top complaints mined from reviews: Comfort-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for black mattress peak?**
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black mattress niche?**
- Listings span $43.42–$453.95; the average listing price is $176.54 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)