---
title: "Trend — black lantern - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-lantern/trend"
last_updated: "2026-08-09T19:32:25.059Z"
locale: en
meta:
  description: "Niche score 61/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black lantern - Flapen"
---

# **black lantern**

**Worth a look**

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 48Conversion 16Competition 96Returns 36Price range 54Avg price 95Brand share 96Review moat 82Quality gap 52

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$45.04**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****369.99**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.82–$163.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$313K**

$313K/yr · 557K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+18.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend