---
title: "Black Lantern — $313K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-lantern"
last_updated: "2026-08-09T17:11:54.171Z"
locale: en
meta:
description: "Niche score 61/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Lantern — $313K/yr Amazon US Niche (2026) - Flapen"
---
# **black lantern**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 48Conversion 16Competition 96Returns 36Price range 54Avg price 95Brand share 96Review moat 82Quality gap 52
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$45.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****369.99**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.82–$163.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$313K**
$313K/yr · 557K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black lantern is a $313K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lantern market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$225K–$270K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**85 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**29%**
Top 20: 69%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**67%**
- MATAHUM8% - Staymoment7% - NEEDOMO5% - ZLFart5% - KIBAGA4% - Bdor4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.
18K13KSpike '24Black Friday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-lantern/trend)
## **Top black lantern search terms**
- **outdoor candle holder**37K/yr+86.7%0.6% conv. - **black lanterns**42K/yr+59.6%0.7% conv. - **floor lantern**42K/yr+13.2%0.4% conv. - **large outdoor lanterns**40K/yr+41.0%0.4% conv. - **black lanterns decorative outdoor**39K/yr+57.0%1.0% conv. - **large outdoor lanterns for porch**34K/yr+2.0%0.5% conv. - **outdoor table lantern**21K/yr+60.8%0.8% conv. - **wedding lanterns**28K/yr+20.5%0.3% conv. - **farmhouse lantern**33K/yr-16.6%0.3% conv. - **black lanterns decorative indoor**32K/yr-10.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-lantern/search-terms)
## **Top black lantern products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Decorative Metal Lanterns Indoor Outdoor Candle Holder for Porch Patio Fireplace Floor Wedding Christmas Fall Holiday Farmhouse Table Centerpiece (Black Set of 3 20 15.7 12)**ZLFart**$38.66**4.7★194 rev](https://www.amazon.com/dp/B0F9WTMMG2) [2**Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)**Vorplick**$37.09**4.8★55 rev](https://www.amazon.com/dp/B0GHTT8HC2) [3**Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2**CEDARLUX**$74.62**3.6★54 rev](https://www.amazon.com/dp/B0GGN65HLJ) [4**Natural Rattan Boho Lanterns - Handcrafted Chic Decor to Enhance Your Home - Modern Farmhouse Beauty Perfect for Any Living Room Patio & Porch Indoor and Outdoor Coffee Table or Kitchen Dining Table**KIBAGA**$34.44**4.5★449 rev](https://www.amazon.com/dp/B0D8KWXKYH) [5**Staymoment 24 & 17 Large Outdoor Floor Lantern Set of 2 Porch Decor**Staymoment**$59.43**4.5★121 rev](https://www.amazon.com/dp/B0D46TTYXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 19 Large Decorative Lanterns 2 Pcs Black Floor Lanterns with Candles**MATAHUM**$58.06**25 rev2mo ago](https://www.amazon.com/dp/B0GX5PYXWB) [**Staymoment 24 & 20 Large Outdoor Floor Lantern Black Front Porch Decor**Staymoment**$48.80**10 rev4mo ago](https://www.amazon.com/dp/B0GTL25S6R) [**Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)**Vorplick**$37.09**55 rev6mo ago](https://www.amazon.com/dp/B0GHTT8HC2) [**Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2**CEDARLUX**$74.62**54 rev6mo ago](https://www.amazon.com/dp/B0GGN65HLJ) [**Natural Jute Boho Lanterns - Handcrafted Coffee Table Decor to Enhance Your Home - Modern Decorative Farmhouse Beauty for Living Room Patio & Front Porch Indoor and Outdoor or Kitchen Dining Table**KIBAGA**$27.57**141 rev11mo ago](https://www.amazon.com/dp/B0FN41GYS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Staymoment 24 & 20 Large Outdoor Floor Lantern Black Front Porch Decor**Staymoment**$48.80**4.6★**▲ 266%**](https://www.amazon.com/dp/B0GTL25S6R) [**24 19 Large Decorative Lanterns 2 Pcs Black Floor Lanterns with Candles**MATAHUM**$58.06**4.5★**▲ 263%**](https://www.amazon.com/dp/B0GX5PYXWB) [**Large Outdoor Solar Lanterns Waterproof Tall Farmhouse Black Metal Decorative Lanterns Solar Lights Outdoor for Front Porch Decor Outdoor Patio Garden Balcony Porch 27.6 16.3-Set of 2**CEDARLUX**$74.62**3.6★**▲ 212%**](https://www.amazon.com/dp/B0GGN65HLJ) [**MATAHUM 2pcs Farmhouse Lantern Decor with LED Flickering Flameless Candles - Black Metal Lanterns Decorative for Home Decor Fireplace Mantle or Table Centerpiece Halloween Christmas Lantern Decor**MATAHUM**$24.87**4.4★**▲ 209%**](https://www.amazon.com/dp/B0CSP2QJ5F) [**Decorative Metal Lanterns Indoor Outdoor Set of 3 Farmhouse Lantern Holders Without Candles for Porch Patio Fireplace Floor Wedding & Holiday Table Centerpiece (Black 20 15.7 12)**Vorplick**$37.09**4.8★**▲ 202%**](https://www.amazon.com/dp/B0GHTT8HC2)
**~~View all trending →~~**
## **What buyers say about black lantern**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**22%
*“Bright light”*
**Quality-Overall**15%
*“Product is lovely”*
**Design-Overall**8%
*“Sleek look”*
**Value For Money**7%
*“Money well spent”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**5%
*“convenient size”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Charging**3%
*“Long charge”*
**Strength**3%
*“Heavy duty”*
**Durability**3%
*“are holding up well”*
### **What buyers complain about **
**Size-Overall**12%
*“Extremely small”*
**Durability**8%
*“doesnt last”*
**Quality-Overall**8%
*“Very cheap quality”*
**Value For Money**7%
*“they are a little expensive”*
**Brightness/Shine/Glow**6%
*“Not very bright”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Functionality-Overall**3%
*“never worked”*
**Assembly/Installation**3%
*“Can chipped and poorly assembled”*
**Charging**2%
*“it has stopped charging”*
**Strength**2%
*“very flimsy”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**8%
**Color**7%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Brightness/Shine/Glow**5%
**Value For Money**4%
**Functionality-Overall**4%
**Bulb Flicker/Dimming/Color**3%
**Material Quality**3%
## **Common questions**
- **Is black lantern profitable to sell on Amazon United States?**
- The niche generates $313K/yr across 161 tracked products. 26 of 38 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the black lantern niche?**
- 85 brands and 104 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in black lantern?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.1%.
- **When does demand for black lantern peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black lantern niche?**
- Listings span $6.82–$163.10; the average listing price is $45.04 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)