---
title: "Black Happy Birthday Balloons — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-happy-birthday-balloons"
last_updated: "2026-08-09T17:32:26.647Z"
locale: en
meta:
description: "Niche score 37/100 · $67K/yr market · 102K searches/yr · $8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $67K/yr market · 102K searches/yr · $8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Happy Birthday Balloons — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **black happy birthday balloons**
**Skip it**
Soft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 14Conversion 77Competition 27Returns 45Price range 40Avg price 24Brand share 60Review moat 37Quality gap 48
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$4.94–$21.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,788.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$67K**
$67K/yr · 102K searches
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black happy birthday balloons is a $67K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black happy birthday balloons market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#612**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**25%**
- TONIFUL38% - TOTAFAM9% - Haolongfa8% - BOMSI7% - LIOZEOKUN7% - K.E.J.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -21.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-happy-birthday-balloons/trend)
## **Top black happy birthday balloons search terms**
- **black happy birthday balloons**53K/yr-21.2%6.3% conv. - **black birthday balloons**18K/yr-29.9%3.2% conv. - **happy birthday black balloons**12K/yr-22.2%7.8% conv. - **happy birthday balloon black**8K/yr-20.2%5.8% conv. - **happy birthday balloons black**7K/yr-10.0%6.3% conv. - **birthday balloons black**4K/yr-15.5%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-happy-birthday-balloons/search-terms)
## **Top black happy birthday balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TONIFUL Black Happy Birthday Balloons Banner Decoration 16 Inch Mylar Foil Letters Birthday Sign Banner Bunting Reusable for 30th 40th 50th 60th Men Adults and Halloween Party Supplies**TONIFUL**$6.24**4.3★12,198 rev](https://www.amazon.com/dp/B086C8V9HM) [2**TOTAFAM Happy Birthday Balloons Banner Foil Balloon Personalized Name Letters Balloons Sign Birthday Party Decorations for Women Men Boys Girls Black**TOTAFAM**$5.63**4.4★771 rev](https://www.amazon.com/dp/B0CF1TF98N) [3**Haolongfa Happy Birthday Balloon Banner 16 Inch Black Happy Birthday Banner Foil Balloons Black Hbd Balloons Letter Mylar Balloon Birthday Sign Party Decorations for Women Men Boys Girls**Haolongfa**$5.64**4.3★140 rev](https://www.amazon.com/dp/B0DWMDWQ6L) [4**Happy Birthday Banner Black Balloons for Happy Birthday Decorations 13pcs Mylar Foil Letters Birthday Sign Banner Party Decorations for Men Women Boys and Girls**BOMSI**$4.94**4.6★153 rev](https://www.amazon.com/dp/B0F5W2KM2B) [5**LIOZEOKUN Happy Birthday Balloon Letters 16 inch Mylar Foil Birthday Balloons Banner Sign for Birthday Party Decorations Supplies (Black)**LIOZEOKUN**$5.83**4.3★232 rev](https://www.amazon.com/dp/B0CYQ19ZD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charnoel Black Happy Birthday Balloons Decorations Happy Birthday Letter Balloons Banner Set with 24pcs Heart Flameless LED Candles and 2000pcs Artificial Rose Petals for Women Men Room Party Decor**Charnoel**$21.68**143 rev8mo ago](https://www.amazon.com/dp/B0G14NDQJ8) [**Birthday Decorations for Men - Black and Silver Birthday Decorations Include Letter Balloon Banner & Balloons & 1000 PCS Rose Petals & 24 Pack LED Tealight Candle Black and Silver Party Supplies**Ohmique**$21.47**23 rev1y ago](https://www.amazon.com/dp/B0F9XXT5BS) [**Happy Birthday Banner Black Balloons for Happy Birthday Decorations 13pcs Mylar Foil Letters Birthday Sign Banner Party Decorations for Men Women Boys and Girls**BOMSI**$4.94**153 rev1y ago](https://www.amazon.com/dp/B0F5W2KM2B) [**Black Happy Birthday Balloon Banner Set -16 Inch Foil Letters Balloons Reusable Birthday Decorations and Party Supplies Suitable for Men and Womens Birthday DecorationsParty Backdrop**K.E.J.**$5.64**728 rev1y ago](https://www.amazon.com/dp/B0DZX3RJFF) [**Haolongfa Happy Birthday Balloon Banner 16 Inch Black Happy Birthday Banner Foil Balloons Black Hbd Balloons Letter Mylar Balloon Birthday Sign Party Decorations for Women Men Boys Girls**Haolongfa**$5.64**140 rev1y ago](https://www.amazon.com/dp/B0DWMDWQ6L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charnoel Black Happy Birthday Balloons Decorations Happy Birthday Letter Balloons Banner Set with 24pcs Heart Flameless LED Candles and 2000pcs Artificial Rose Petals for Women Men Room Party Decor**Charnoel**$21.68**4.3★**▲ 337%**](https://www.amazon.com/dp/B0G14NDQJ8) [**LIOZEOKUN Happy Birthday Balloon Letters 16 inch Mylar Foil Birthday Balloons Banner Sign for Birthday Party Decorations Supplies (Black)**LIOZEOKUN**$5.83**4.3★**▲ 256%**](https://www.amazon.com/dp/B0CYQ19ZD3) [**Birthday Decorations for Men - Black and Silver Birthday Decorations Include Letter Balloon Banner & Balloons & 1000 PCS Rose Petals & 24 Pack LED Tealight Candle Black and Silver Party Supplies**Ohmique**$21.47**4.8★**▲ 170%**](https://www.amazon.com/dp/B0F9XXT5BS) [**Happy Birthday Balloon Banner 40 inch 21 or 12 Balloon Number 16 Inch Happy Birthday Letters Balloons Black Foil Mylar Balloons for 21st 12th Birthday Decorations Party Supplies**Mantain**$10.00**4.3★**▲ 104%**](https://www.amazon.com/dp/B0BWV39K6T) [**56 PCS Happy Birthday Balloons Happy Birthday Banner Balloons for Boys Men Girls Women 16th 18th 20th 21st 25th 30th 40th 50th 60th Birthday Party Decorations (Black)**SPFYunion**$8.86**4.5★**— 9%**](https://www.amazon.com/dp/B0CYP55X2L)
**~~View all trending →~~**
## **What buyers say about black happy birthday balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent product”*
**Value For Money**9%
*“Worth it”*
**Color**7%
*“Great color”*
**Assembly/Installation**7%
*“Easy to assemble”*
**Size-Overall**6%
*“Great size”*
**Material Quality**6%
*“Excellent product, all the material very resistant I loved it”*
**Ease Of Use**5%
*“Easy to use”*
**Inflation/Deflation**5%
*“And easy to inflate”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Durability**3%
*“Shiny appearance and durable”*
### **What buyers complain about **
**Inflation/Deflation**40%
*“Doesnt stay inflated”*
**Quality-Overall**13%
*“Bad quality”*
**Value For Money**6%
*“Not worth the money at all”*
**Ease Of Use**5%
*“Its not easy to use”*
**Size-Overall**4%
*“didnt fit that well”*
**Color**3%
*“Balloons were a weird ashy color”*
**Thickness**3%
*“Paper Thin”*
**Durability**2%
*“did not last 4 hours”*
**Strap/String Quality**1%
*“the holes for the string to hang them kept breaking”*
**Print Quality**1%
*“Most of the letters wouldnt blow up it looked horrible”*
### **Top return reasons **
**Value For Money**24%
**Size-Overall**20%
**Inflation/Deflation**17%
**Color**12%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is black happy birthday balloons profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the black happy birthday balloons niche?**
- 14 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in black happy birthday balloons?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Value For Money. The return rate is 3.4%.
- **When does demand for black happy birthday balloons peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black happy birthday balloons niche?**
- Listings span $4.94–$21.68; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 2,789 reviews — the moat a new listing must climb.
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