---
title: "Black Floating Candles — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-floating-candles"
last_updated: "2026-08-09T18:29:56.160Z"
locale: en
meta:
description: "Niche score 39/100 · $25K/yr market · 37K searches/yr · $16.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $25K/yr market · 37K searches/yr · $16.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Floating Candles — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **black floating candles**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 50Competition 43Returns 20Price range 65Avg price 79Brand share 56Review moat 67Quality gap 52
**Avg price**
**Great****$16.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****824.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.52–$28.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$25K**
$25K/yr · 37K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black floating candles is a $25K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black floating candles market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**22%**
- Royal Imports21% - Nuanchu19% - Ishua17% - COSIKO8% - YOSICIL8% - kakoya7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-floating-candles/trend)
## **Top black floating candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Imports Floating Candles 3 inch Black 12 Pack Unscented Wax Discs**Royal Imports**$20.86**4.7★6,183 rev](https://www.amazon.com/dp/B0D5P2X9Y6) [2**20 Pcs Floating Candles Centerpieces 1.5 Inch Unscented Floating Candles Small Decoration for Valentines Day Thanksgiving Wedding and Home Decor**Ishua**$8.57**4.3★894 rev](https://www.amazon.com/dp/B0D9XWCG2J) [3**Nuanchu 20 Pcs Black Floating Candles Centerpieces for Wedding Small Unscented Floating Candles Decoration for Wedding Anniversary Halloween Holiday Party Gifts Home Pool Decor**Nuanchu**$9.24**4.3★914 rev](https://www.amazon.com/dp/B0DMZR89S7) [4**Nuanchu 30 Pcs Black Floating Candles Centerpieces Bulk 1.5 Inch Small Unscented Votive Floating Candles Decoration for Wedding Anniversary Holiday Party Gifts Home Pool Decor**Nuanchu**$13.35**4.2★1,155 rev](https://www.amazon.com/dp/B0DHKLL5GP) [5**Black Floating Candles for Cylinder Vases 24 Pack 2 Inches Water Tealight Candles for Halloween Dinner Party Holiday Decoration**YOSICIL**$15.68**4.6★129 rev](https://www.amazon.com/dp/B0CPSBXZCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Floating Candles 3 inch 12 Pack - Floating Candles for centerpieces - Wedding Decor - Burning Time 8-10 Hours**Cacou**$17.76**9 rev1y ago](https://www.amazon.com/dp/B0FJM326LF) [**kakoya Flameless Floating Candles with Wand20 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift(Black)**kakoya**$26.14**964 rev1y ago](https://www.amazon.com/dp/B0FDWD6647) [**kakoya Flameless Floating Candles with Wand12 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best GiftBlack**kakoya**$17.53**964 rev1y ago](https://www.amazon.com/dp/B0FDWFFT4R) [**3 inch Floating Candles 36 Packs Black Floating Candles 8-9 Hours Floating Candle for Centerpieces 3 Water Candles for Cylinder Vases Pool Wedding Party**Capaniel**$28.74**77 rev1y ago](https://www.amazon.com/dp/B0FDVFZK2G) [**20 Pcs Floating Candles Centerpieces 2 Inch Unscented Floating Candles Small Decoration for Valentines Day (2 Inch Black)**Ishua**$14.94**894 rev1y ago](https://www.amazon.com/dp/B0F8VJZ9KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kakoya Flameless Floating Candles with Wand20 Pcs Magic LED Hanging Taper CandlesFlickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift(Black)**kakoya**$26.14**4.4★**▲ 208%**](https://www.amazon.com/dp/B0FDWD6647) [**Black Floating Candles 3 inch 12 Pack - Floating Candles for centerpieces - Wedding Decor - Burning Time 8-10 Hours**Cacou**$17.76**4.2★**▲ 189%**](https://www.amazon.com/dp/B0FJM326LF) [**Royal Imports Floating Candles 3 inch Black 12 Pack Unscented Wax Discs**Royal Imports**$20.86**4.7★**▲ 100%**](https://www.amazon.com/dp/B0D5P2X9Y6) [**6 Hour Black Floating Candles Unscented Small 2 Inch Dripless Pool Water Wax Candles for Cylinder Vase Centerpiece at Wedding Party Pool Holiday Halloween 24 Packs**COSIKO**$16.69**4.3★**▲ 81%**](https://www.amazon.com/dp/B0C6LH1ZHJ) [**TMCLHXYNF 420Pcs Black Floating Beads Pearl NO Hole for Centerpiece Vases**TMCLHXYNF**$16.92**4.5★**▲ 80%**](https://www.amazon.com/dp/B0DG5ZN8XL)
**~~View all trending →~~**
## **What buyers say about black floating candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**19%
*“Beautiful candles”*
**Advertised Vs Actual Product**19%
*“Nice as described”*
**Design-Overall**13%
*“Very cool looking”*
**Quality-Overall**13%
*“Great product”*
**Color**13%
*“So pretty”*
**Remote Control**13%
*“Did not have any issues with the remote either”*
**Size-Overall**6%
*“Perfect size floating candles”*
**Value For Money**6%
*“Worth the money”*
### **What buyers complain about **
**Battery Life**20%
*“The battery life sucks”*
**Size-Overall**20%
*“To small for the price”*
**Quality-Overall**15%
*“They are dinky and cheaply made”*
**Advertised Vs Actual Product**15%
*“It doesnt look like the photo”*
**Heating**10%
*“Super sensitive to heat”*
**Durability**10%
*“Do not last”*
**Functionality-Overall**10%
*“non of them work”*
### **Top return reasons **
**Size-Overall**72%
**Color**6%
**Advertised Vs Actual Product**5%
**Value For Money**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Smell**1%
**Assembly/Installation**1%
**Flammable**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is black floating candles profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 17 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the black floating candles niche?**
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in black floating candles?**
- Top complaints mined from reviews: Battery Life, Size-Overall, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for black floating candles peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the black floating candles niche?**
- Listings span $7.52–$28.74; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)