---
title: "Products — black coasters - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-coasters/products"
last_updated: "2026-08-09T18:27:04.851Z"
locale: en
meta:
  description: "Niche score 47/100 · $44K/yr market · 93K searches/yr · $9.62 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 47/100 · $44K/yr market · 93K searches/yr · $9.62 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Products — black coasters - Flapen"
---

# **black coasters**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 67Conversion 57Competition 45Returns 89Price range 33Avg price 30Brand share 69Review moat 45Quality gap 20

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+47.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,003.07**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.91–$19.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$44K**

$44K/yr · 93K searches

## Products