---
title: "Black Coasters — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-coasters"
last_updated: "2026-08-09T17:12:14.239Z"
locale: en
meta:
description: "Niche score 47/100 · $44K/yr market · 93K searches/yr · $9.62 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $44K/yr market · 93K searches/yr · $9.62 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Black Coasters — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **black coasters**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 67Conversion 57Competition 45Returns 89Price range 33Avg price 30Brand share 69Review moat 45Quality gap 20
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+47.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,003.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.91–$19.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, black coasters is a $44K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 47/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black coasters market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$48K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 92%
**Open market**
**31%**
- TWTLi21% - ME.FAN19% - KEHOUXRE12% - Wingcases7% - MHL4165% - HFHOME5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-coasters/trend)
## **Top black coasters search terms**
- **rubber coasters**29K/yr+8.7%3.8% conv. - **rubber coasters for drinks**20K/yr+16.7%4.0% conv. - **non-slip silicone coasters**5K/yr>1,000%3.4% conv. - **coasters black**15K/yr+16.6%3.6% conv. - **silicone coasters set of 4**8K/yr+139.1%2.4% conv. - **silicone coasters with holder**6K/yr+21.8%1.2% conv. - **silicon coasters**5K/yr+22.8%1.7% conv. - **black drink coasters**4K/yr+12.0%3.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-coasters/search-terms)
## **Top black coasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TWTLi 8-Pack Silicone Drink Coasters with Holder Non-Slip Coaster Set for Coffee Table Kitchen & Office Protect Furniture from Water Rings Heat & Spills Black**TWTLi**$9.84**4.7★3,251 rev](https://www.amazon.com/dp/B0C8PJQNG7) [2![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black**ME.FAN**$10.01**4.8★9,112 rev](https://www.amazon.com/dp/B0BHSW6NWB) [3**KEHOUXRE Coasters for Drinks 6 Pack Drinking Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coaster for Kinds of Cups (Blue)**KEHOUXRE**$7.98**4.6★630 rev](https://www.amazon.com/dp/B0B4PFJG91) [4**Wingcases Silicone Drink Coasters Set of 4 Coaster for Desk**Wingcases**$5.91**4.6★1,442 rev](https://www.amazon.com/dp/B0CGLZDCZW) [5**Silicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)**MHL416**$5.80**4.7★63 rev](https://www.amazon.com/dp/B0FGX4GTTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)**MHL416**$5.80**63 rev1y ago](https://www.amazon.com/dp/B0FGX4GTTC) [**Silicone Coasters 6 Pack with Holder Drink Coasters Set for Hot & Cold at Bar Desk Tabletop-Protection Round Cup Mat Non-Slip for Any Cups Thickened Non-Stick Deep Tray Coffee Table Decor Black**BRILLIRARE**$6.06**45 rev1y ago](https://www.amazon.com/dp/B0F99KDH82) [**HFHOME Silicone Coasters Set 4 Pcs Drink Coasters for Coffee Table Bar Tabletop Protection - Dark Gray**HFHOME**$5.41**2,107 rev1y ago](https://www.amazon.com/dp/B0DKNRBL7N) [![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green](https://m.media-amazon.com/images/I/41j2hupMt0L.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green**ME.FAN**$9.97**9,112 rev2y ago](https://www.amazon.com/dp/B0DBHPMTB6) [**5-Pack White Silicone Coasters Non-Slip Drink Coasters for Dining Table**GAQWOK**$4.91**113 rev2y ago](https://www.amazon.com/dp/B0D7VVBL3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Coasters 6 Pack with Holder Non-Slip Non-Stick Heat Resistant Cup Mat Washable for Home Office Bar (Black)**MHL416**$5.80**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FGX4GTTC) [**Coga Drink Coasters Set of 6 with Holder Silicone Coasters Tabletop Protection for Any Table Type Wood Stone Tables Dishwasher Safe Coasters for Drinks Fits Any Size of Drinking Glasses (Black)**Coga**$9.48**4.6★**▲ 96%**](https://www.amazon.com/dp/B09STHRQ3J) [**HFHOME Silicone Coasters Set 4 Pcs Drink Coasters for Coffee Table Bar Tabletop Protection - Dark Gray**HFHOME**$5.41**4.8★**▲ 40%**](https://www.amazon.com/dp/B0DKNRBL7N) [![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green](https://m.media-amazon.com/images/I/41j2hupMt0L.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green**ME.FAN**$9.97**4.8★**▲ 39%**](https://www.amazon.com/dp/B0DBHPMTB6) [**2X2 Round Rubber Caster Cups Non Slip Furniture Pads - 4 Pack**VOCOMO**$9.81**4.6★**▲ 30%**](https://www.amazon.com/dp/B0BV3BSJHS)
**~~View all trending →~~**
## **What buyers say about black coasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Ease Of Cleaning**8%
*“Easy to wash off”*
**Value For Money**8%
*“Good Value”*
**Grip**5%
*“No slip”*
**Color**5%
*“There are tons of colors to choose from”*
**Ease Of Use**4%
*“They are easy to use”*
**Durability**4%
*“Holding up well”*
**Size-Overall**4%
*“Fits all glasses very nicely”*
**Material Quality**3%
*“Quality build materials”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“Everything sticks to them”*
**Quality-Overall**10%
*“Of course, at under $10, this is a cheap item, so I didnt expect exceptional quality”*
**Strength**8%
*“Flimsy”*
**Smell**8%
*“Disgusting worse smell ever”*
**Thickness**7%
*“I would have liked it to be thicker”*
**Size-Overall**6%
*“Small”*
**Functionality-Overall**4%
*“SMELLS SO BAD”*
**Material Quality**4%
*“Looks cheap feels cheap”*
**Value For Money**4%
*“quite costly”*
**Absorbency**3%
*“They are not absorbent so exercise due caution when using with sweaty glasses”*
### **Top return reasons **
**Size-Overall**33%
**Color**12%
**Quality-Overall**9%
**Material Quality**8%
**Strength**6%
**Thin**6%
**Advertised Vs Actual Product**6%
**Grip**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is black coasters profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 27 tracked products. 90-day search growth is +47.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the black coasters niche?**
- 20 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black coasters?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Strength. The return rate is 1.3%.
- **When does demand for black coasters peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the black coasters niche?**
- Listings span $4.91–$19.97; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 2,003 reviews — the moat a new listing must climb.
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