---
title: "Trend — black birthday candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-birthday-candles/trend"
last_updated: "2026-08-09T22:20:13.428Z"
locale: en
meta:
  description: "Niche score 40/100 · $108K/yr market · 149K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $108K/yr market · 149K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — black birthday candles - Flapen"
---

# **black birthday candles**

**Skip it**

Prices mostly outside the sweet spot ($5.05–$12.70) — this niche doesn't clear our bar today.

Market size 26Growth 17Conversion 90Competition 42Returns 87Price range 0Avg price 19Brand share 36Review moat 66Quality gap 16

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****840.41**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$108K**

$108K/yr · 149K searches

**Avg price**

**Bad****$6.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$5.05–$12.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend