---
title: "Black Birthday Candles — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-birthday-candles"
last_updated: "2026-08-09T18:39:40.850Z"
locale: en
meta:
description: "Niche score 40/100 · $108K/yr market · 149K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $108K/yr market · 149K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Birthday Candles — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **black birthday candles**
**Skip it**
Prices mostly outside the sweet spot ($5.05–$12.70) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 90Competition 42Returns 87Price range 0Avg price 19Brand share 36Review moat 66Quality gap 16
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****840.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$108K**
$108K/yr · 149K searches
**Avg price**
**Bad****$6.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.05–$12.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black birthday candles is a $108K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black birthday candles market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$84K–$101K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**13%**
- PHD CAKE50% - CAKE CODE12% - Bakery Crafts9% - ARTISAN CAKE8% - Bella Meri4% - BEAN LIEVE4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -16.6% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-birthday-candles/trend)
## **Top black birthday candles search terms**
- **black birthday candles**78K/yr-12.2%7.4% conv. - **black candles for cake**21K/yr-23.1%9.8% conv. - **black cake candles**12K/yr-25.0%8.3% conv. - **black candles birthday**12K/yr-25.4%8.4% conv. - **birthday candles black**8K/yr-7.2%6.7% conv. - **black birthday candle**5K/yr-16.5%4.8% conv. - **black and white birthday candles**5K/yr-19.2%2.3% conv. - **black birthday candles for cake**4K/yr-20.5%8.5% conv. - **black candles cake**3K/yr-20.9%11.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-birthday-candles/search-terms)
## **Top black birthday candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$32K40%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHD CAKE Black Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**PHD CAKE**$6.02**4.8★6,650 rev](https://www.amazon.com/dp/B096P2MYM9) [2**Bakery Crafts Black Spiral Candles - Celebration Cakes 6 x 24 Packs for Birthdays & Cupcakes**Bakery Crafts**$8.81**4.6★66 rev](https://www.amazon.com/dp/B0CYQHY53R) [3**PHD CAKE 12-Count Black Spiral Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**PHD CAKE**$5.05**4.8★51 rev](https://www.amazon.com/dp/B0GJ4FFDQR) [4**ARTISAN CAKE 36-Count Black Glitter Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**ARTISAN CAKE**$6.93**5.0★39 rev](https://www.amazon.com/dp/B0F3CFQ689) [5**CAKE CODE Black Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**CAKE CODE**$5.36**4.8★743 rev](https://www.amazon.com/dp/B0BKTL3J21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DDgro Long Thin Black Birthday Candles Cake Cupcake Candles with Integrated Sturdy Holders Decor for Birthday Wedding Anniversary Party (24 Black)**DDgro**$5.90**14 rev4mo ago](https://www.amazon.com/dp/B0GS5ZKQZN) [**PHD CAKE 12-Count Black Spiral Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**PHD CAKE**$5.05**51 rev6mo ago](https://www.amazon.com/dp/B0GJ4FFDQR) [**24-Count Long Thin Birthday Candles Tall Black Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations**LASILE**$5.50**52 rev6mo ago](https://www.amazon.com/dp/B0GHJD241J) [**ARTISAN CAKE 36-Count Black Glitter Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**ARTISAN CAKE**$6.93**39 rev1y ago](https://www.amazon.com/dp/B0F3CFQ689) [**CAKE CODE 36-Count Black Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles Cake Decorations**CAKE CODE**$6.13**208 rev1y ago](https://www.amazon.com/dp/B0DWMGBMNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DDgro Long Thin Black Birthday Candles Cake Cupcake Candles with Integrated Sturdy Holders Decor for Birthday Wedding Anniversary Party (24 Black)**DDgro**$5.90**4.6★**▲ 401%**](https://www.amazon.com/dp/B0GS5ZKQZN) [**PHD CAKE 12-Count Black Spiral Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**PHD CAKE**$5.05**4.8★**▲ 335%**](https://www.amazon.com/dp/B0GJ4FFDQR) [**24-Count Long Thin Birthday Candles Tall Black Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations**LASILE**$5.50**4.9★**▲ 232%**](https://www.amazon.com/dp/B0GHJD241J) [**ARTISAN CAKE 36-Count Black Glitter Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles**ARTISAN CAKE**$6.93**5.0★**▲ 97%**](https://www.amazon.com/dp/B0F3CFQ689) [**Bakery Crafts Black Spiral Candles - Celebration Cakes 6 x 24 Packs for Birthdays & Cupcakes**Bakery Crafts**$8.81**4.6★**▲ 12%**](https://www.amazon.com/dp/B0CYQHY53R)
**~~View all trending →~~**
## **What buyers say about black birthday candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**27%
*“The sparkle effect is subtle”*
**Quality-Overall**14%
*“High quality candles in vibrant colors”*
**Value For Money**8%
*“worth it”*
**Advertised Vs Actual Product**7%
*“It's actually nicer than expected”*
**Color**7%
*“Love the colors”*
**Size-Overall**5%
*“Nice size”*
**Ease Of Use**4%
*“Its really useful”*
**Design-Overall**3%
*“I loved the designs”*
**Durability**3%
*“I have used for birthdays and graduations, so very versatile and durable”*
**Baking**3%
*“Great for cake de decoration”*
### **What buyers complain about **
**Quality-Overall**25%
*“Poor quality control and service”*
**Color**17%
*“These are NOT black candles”*
**Thickness**8%
*“Some of the toppers feel quite thin and flexible, which made them harder to position securely without bending”*
**Size-Overall**6%
*“These are very tall”*
**Durability**6%
*“broke half of them”*
**Smell**3%
*“scent are unknown at the time”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**21%
**Advertised Vs Actual Product**17%
**Color**10%
**Shape/Style**3%
**Brightness/Shine/Glow**2%
**Smell**2%
**Thin**1%
**Strength**1%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is black birthday candles profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black birthday candles niche?**
- 11 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in black birthday candles?**
- Top complaints mined from reviews: Quality-Overall, Color, Thickness. The return rate is 1.4%.
- **When does demand for black birthday candles peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black birthday candles niche?**
- Listings span $5.05–$12.70; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.
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