---
title: "black bathroom rug — $1.4M/yr Amazon United States Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-bathroom-rug"
last_updated: "2026-07-20T18:11:13.976Z"
locale: en
meta:
description: "black bathroom rug shows a sweet-spot price point ($19.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "black bathroom rug shows a sweet-spot price point ($19.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "black bathroom rug — $1.4M/yr Amazon United States Niche, Score 62/100 - Flapen"
---
# **black bathroom rug**
**Worth a look**
Shows a sweet-spot price point ($19.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 18Conversion 43Competition 75Returns 60Price range 81Avg price 85Brand share 76Review moat 22Quality gap 76
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 2.1M searches
**Price range**
**Great****$6.51–$55.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,754.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black bathroom rug is a $1.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **175 days**
## **Competition**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**37%**
- Smiry18% - OLANLY15% - RUN HELIX13% - HOMEIDEAS7% - Buganda6% - Arotive4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
50K30KPrime Day '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-bathroom-rug/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$56K8%$111K12%$167K16%$223K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories**OLANLY**$12.73**4.4★47,962 rev](https://www.amazon.com/dp/B0CFGWHLWG) [2**Smiry Luxury Chenille Bathroom Rugs 30x20 Extra Soft and Absorbent Shaggy Bath Mat Machine Washable Non-Slip Plush Carpet Runner for Tub Shower and Floor Home Decor Accessories Black**Smiry**$9.28**4.4★29,915 rev](https://www.amazon.com/dp/B07TTB1YTH) [3**Buganda Memory Foam Bath Mat 30 x 20 Ultra Soft and Non-Slip Bathroom Rugs Water Absorbent and Machine Washable Bath Rug for Bathroom Shower and Tub Black**Buganda**$10.04**4.4★26,261 rev](https://www.amazon.com/dp/B07TN5FFN9) [4**RUN HELIX Bathroom Rugs Set 2 Piece Thick Chenille Bath Mats Soft Quick Dry Plush Absorbent Bath Rugs with Non-Slip PVC Backing 32x20+24x16 Inch Black**RUN HELIX**$16.08**4.3★1,138 rev](https://www.amazon.com/dp/B0CNT686PM) [5**Bathroom Rugs Set Memory Foam Bath Rugs Non-Slip Bath Mat Set 3 Piece Washable Bathroom Mats Absorbent Shaggy Rugs Super Soft U-Shaped Toilet Rug Bahroom Carpets for Bathroom Tub ShowerBlack**RUN HELIX**$23.08**4.2★2,321 rev](https://www.amazon.com/dp/B0C4KC7SQ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kildoss Black Bathroom Rug 17x24 - Plush Chenille Non-Slip Bath Mat - Absorbent Washable Soft and Thick Decor for Shower Sink Kitchen Tub Home Accessories**Kildoss**$6.51**142 rev4mo ago](https://www.amazon.com/dp/B0G3WS73DC) [**YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Soft Towel-Like Absorbent Bath Mat Set Non Slip Machine Washable Bath Rugs Carpet for Bath Tub & Shower (32x20+24x17 Black)**YIHOUSE**$25.15**58 rev5mo ago](https://www.amazon.com/dp/B0GJSDGG22) [**ATRUG Bathroom Rugs 24x17 Black Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub**ATRUG**$8.54**121 rev5mo ago](https://www.amazon.com/dp/B0GH81PMPY) [**YIHOUSE Thin Bath Mat Black Bathroom Rugs Sets 2 Pieces Non Slip Absorbent Mats Quick Dry Woven Rugs Washable Tapetes para Bao for Bathroom Toliet Bathtub(17x24+17x32)**YIHOUSE**$24.06**145 rev9mo ago](https://www.amazon.com/dp/B0FLDBTHCQ) [**RUN HELIX Bathroom Rugs Set 2 Piece Memory Foam Bath Rugs Non-Slip Bath Mat Washable Room Mats Absorbent Shaggy Rug Super Soft Kitchen Mats Batroom Carpets for Bathroom Tub Shower Home DecorBlack**RUN HELIX**$17.69**673 rev11mo ago](https://www.amazon.com/dp/B0FL2LVFGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TYUU Black Bathroom Rug Ultra Soft Bath Rugs Non Slip Washable Super Absorbent Quick Dry Small Bath Mat with Rubber Backing for Bathroom Floor Shower or Sink Black 16 x 24**TYUU**$14.71**4.5★**▲ 306%**](https://www.amazon.com/dp/B0G9WYJGRX) [**YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Soft Towel-Like Absorbent Bath Mat Set Non Slip Machine Washable Bath Rugs Carpet for Bath Tub & Shower (32x20+24x17 Black)**YIHOUSE**$25.15**4.2★**▲ 280%**](https://www.amazon.com/dp/B0GJSDGG22) [**ATRUG Bathroom Rugs 24x17 Black Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub**ATRUG**$8.54**3.5★**▲ 267%**](https://www.amazon.com/dp/B0GH81PMPY) [**OLANLY Bathroom Rugs 36x24 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Black**OLANLY**$28.04**4.4★**▲ 157%**](https://www.amazon.com/dp/B0CS2HXVNF) [**Pauwer Bathroom Rugs Sets 3 Piece Bathroom Shower Rugs with U-Shaped Contour Toilet Mat Absorbent Microfiber Plush Bath Mats Non Slip Bath Rugs Machine Washable Shaggy Bath Mat Set Black**Pauwer**$38.67**4.3★**▲ 143%**](https://www.amazon.com/dp/B0F9YKVPSS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Soft and Absorbent”*
**Quality-Overall**14%
*“it is overall a good quality mat”*
**Value For Money**8%
*“Affordable price”*
**Advertised Vs Actual Product**7%
*“Better Than expected”*
**Size-Overall**7%
*“Fits Great”*
**Comfort-Overall**6%
*“So comfy”*
**Absorbency**6%
*“Nice and absorbent”*
**Color**4%
*“Love the black color”*
**Thickness**4%
*“Nice & thick”*
**Grip**3%
*“good grip”*
### **What buyers complain about **
**Size-Overall**15%
*“It shorter than it look in the picture”*
**Thickness**14%
*“not nearly as thick as I expected”*
**Quality-Overall**14%
*“just very low quality overall”*
**Advertised Vs Actual Product**9%
*“Inaccurate description”*
**Value For Money**5%
*“cheap”*
**Grip**3%
*“Couldn't get it to grip”*
**Material Quality**3%
*“Horrible material”*
**Ease Of Cleaning**3%
*“Gets too dirty on a daily basis”*
**Durability**2%
*“Already falling apart”*
**Absorbency**2%
*“won't absorb well”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Material Quality**8%
**Thin**5%
**Color**5%
**Thickness**4%
**Value For Money**2%
**Grip**1%
**Cushion**1%
## **Common questions**
- **Is black bathroom rug profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 43 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the black bathroom rug niche?**
- 27 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in black bathroom rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.6%.
- **When does demand for black bathroom rug peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the black bathroom rug niche?**
- Listings span $6.51–$55.57; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 9,754 reviews — the moat a new listing must climb.
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