---
title: "Black and White Towels — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-towels"
last_updated: "2026-08-10T19:59:14.077Z"
locale: en
meta:
description: "Niche score 57/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Towels — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white towels**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 22Conversion 10Competition 96Returns 53Price range 85Avg price 95Brand share 95Review moat 44Quality gap 75
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.81–$59.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,143.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$143K**
$143K/yr · 637K searches
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white towels is a $143K/yr Amazon United States market (637K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white towels market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$174K–$232K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**74 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**40%**
Top 20: 68%
**Top-5 click share**
**16%**
Top 20: 35%
**Open market**
**57%**
- Modern Threads14% - Jacquotha14% - Lavish Home5% - Oliven4% - Madison Park4% - MAGGEA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-towels/trend)
## **Top black and white towels search terms**
- **black and white towels**88K/yr+7.0%1.0% conv. - **black and white bath towels**80K/yr-8.1%1.0% conv. - **boho bath towels**69K/yr-6.2%0.3% conv. - **floral bath towels**57K/yr-1.5%0.2% conv. - **black and white bathroom towels**36K/yr-10.4%0.9% conv. - **black decorative towels for bathroom**35K/yr-25.4%0.8% conv. - **black and white towels bathroom sets**32K/yr-24.5%1.1% conv. - **decorative towels for bathroom set**29K/yr-8.5%0.4% conv. - **avanti towels for bathroom**25K/yr-7.5%0.5% conv. - **modern threads bath towels**24K/yr-4.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-towels/search-terms)
## **Top black and white towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths**Jacquotha**$53.26**4.6★53 rev](https://www.amazon.com/dp/B0G6K3VMSC) [2**Lavish Home 6 Piece Bathroom Towels Set - 525GSM 100% Cotton Bathroom Essentials - 2 Bath Sheets 2 Hand Towels and 2 Wash Cloths for Bath Shower Gym Spa and Dorm Room (Black)**Lavish Home**$36.39**4.1★1,591 rev](https://www.amazon.com/dp/B01GIO6J38) [3**Jacquotha Black and White Striped Hand Towels for Bathroom Vintage Kitchen Decor Guest Use Adults & Kids Natural Cotton 14 x 29**Jacquotha**$14.03**4.6★426 rev](https://www.amazon.com/dp/B0F2SGPR4X) [4**8 Piece Bathroom Towel Set Black White|2 Oversized Large Bath Towels Sheet 2 Hand Towels 4 Washcloths| 600GSM Soft Towel Set for Bathroom Hotel Highly Absorbent Quick Dry Bath Towel Collections**MAGGEA**$39.30**4.2★1,204 rev](https://www.amazon.com/dp/B0BWXW3MKQ) [5**Modern Threads 6 Piece Bath Towel Set Bathroom Set with 2 Bath Towels 2 Hand Towels and 2 Wash Cloths 100% Cotton Super Absorbent & Extra Soft Reversible Floral Trail (Navy)**Modern Threads**$27.86**4.5★3,219 rev](https://www.amazon.com/dp/B093CJRVX8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**18 Pcs Black White Stripe Bath Towel Set with Hanging Loop-6 Bath Towels 6 Hand Towels 6 Washcloths Soft Family Towels Set Bathroom Towel Highly Absorbent Quick Dry Shower Towel for Beach Spa Gym**Oliven**$44.86**26 rev1mo ago](https://www.amazon.com/dp/B0F48B621R) [**Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths**Jacquotha**$53.26**53 rev6mo ago](https://www.amazon.com/dp/B0G6K3VMSC) [**12 Pcs Black White Diamond Towel Set-4 Bath Towels 4 Hand Towels 4 Washcloths Soft Polyester Towels with Loop Absorbent Shower Towel Quick Dry Beach Chair Towel Family Towels for Bathroom Spa Gym Pool**Oliven**$38.17**43 rev7mo ago](https://www.amazon.com/dp/B0FYPK94CL) [**Hahafelt 3 Pcs Decorative Bathroom Towel Set 100% Cotton 1 Bath 1 Hand and Wash Cloth Farmhouse Large Size 500 GSM Highly Absorbent Towel(Grey Home Love Family)**Hahafelt**$23.85**28 rev9mo ago](https://www.amazon.com/dp/B0FS6SG6DH) [**REDKISS 2 Piece Large Black and White Bath Towels Set - 27x55 Highly Absorbent 600GSM Cotton Checkered Towels for Bathroom Decoration Retro Checkered Design**REDKISS**$32.01**83 rev11mo ago](https://www.amazon.com/dp/B0FLDTDHSR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YTYC 29x59 Inch Bath Towels Set of 6 Large Super Soft Absorbent Lint Free Microfiber Shower Towels for Bathroom 80% Polyester (Printing 6 Piece)**YTYC**$38.17**4.4★**▲ 293%**](https://www.amazon.com/dp/B0G8TYY68S) [**Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths**Jacquotha**$53.26**4.6★**▲ 221%**](https://www.amazon.com/dp/B0G6K3VMSC) [**Modern Threads 6 Piece Cotton Bath Towel Set Ultra Soft 600 GSM Towels Bathroom Set with Hand Towels and Washcloths Waffle (Deep Sage)**Modern Threads**$31.41**4.4★**▲ 140%**](https://www.amazon.com/dp/B07WWZ9M3M) [**Hahafelt 3 Pcs Decorative Bathroom Towel Set 100% Cotton 1 Bath 1 Hand and Wash Cloth Farmhouse Large Size 500 GSM Highly Absorbent Towel(Grey Home Love Family)**Hahafelt**$23.85**4.0★**▲ 123%**](https://www.amazon.com/dp/B0FS6SG6DH) [**12 Pcs Black White Diamond Towel Set-4 Bath Towels 4 Hand Towels 4 Washcloths Soft Polyester Towels with Loop Absorbent Shower Towel Quick Dry Beach Chair Towel Family Towels for Bathroom Spa Gym Pool**Oliven**$38.17**4.0★**▲ 116%**](https://www.amazon.com/dp/B0FYPK94CL)
**~~View all trending →~~**
## **What buyers say about black and white towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Very good quality set”*
**Soft Feel**16%
*“Material is very soft”*
**Color**11%
*“Color is accurate”*
**Absorbency**7%
*“Good Water absorbent”*
**Value For Money**6%
*“Low Price”*
**Thickness**4%
*“The towers are thick”*
**Design-Overall**4%
*“Beautiful design”*
**Size-Overall**4%
*“They are a generous size, too”*
**Washability**3%
*“Excellent quality have washed numerous times”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Thickness**16%
*“These are not as thick as I thought they would be returned”*
**Quality-Overall**15%
*“Cheap quality”*
**Color**6%
*“they are way darker”*
**Size-Overall**6%
*“Its way too narrow”*
**Washability**4%
*“Ripped on initial wash”*
**Absorbency**4%
*“Not very absorbent”*
**Material Quality**4%
*“Cheap material”*
**Pilling/Linting**4%
*“Full of lint”*
**Value For Money**3%
*“They were not cheap”*
**Advertised Vs Actual Product**3%
*“Not as described”*
### **Top return reasons **
**Color**28%
**Thin**13%
**Material Quality**12%
**Quality-Overall**11%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Thickness**3%
**Display Colors**3%
**Value For Money**2%
**Soft Feel**2%
## **Common questions**
- **Is black and white towels profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 160 tracked products. 11 of 40 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the black and white towels niche?**
- 74 brands and 71 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in black and white towels?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.9%.
- **When does demand for black and white towels peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black and white towels niche?**
- Listings span $8.81–$59.02; the average listing price is $29.06 (sweet spot $15–$100). The average incumbent carries 2,143 reviews — the moat a new listing must climb.
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