---
title: "Search terms — black and white throw blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-throw-blanket/search-terms"
last_updated: "2026-08-09T23:29:23.810Z"
locale: en
meta:
  description: "Niche score 47/100 · $68K/yr market · 223K searches/yr · $20.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $68K/yr market · 223K searches/yr · $20.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — black and white throw blanket - Flapen"
---

# **black and white throw blanket**

**Skip it**

A small market ($68K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 17Conversion 18Competition 88Returns 52Price range 77Avg price 89Brand share 90Review moat 31Quality gap 32

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.71**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$7.02–$43.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,396.68**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$68K**

$68K/yr · 223K searches

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms