---
title: "Black and White Shower Curtain — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-shower-curtain"
last_updated: "2026-08-09T16:43:08.710Z"
locale: en
meta:
description: "Niche score 49/100 · $56K/yr market · 230K searches/yr · $19.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $56K/yr market · 230K searches/yr · $19.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Shower Curtain — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white shower curtain**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 15Conversion 16Competition 96Returns 63Price range 72Avg price 86Brand share 96Review moat 39Quality gap 32
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.84–$38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,614.99**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$56K**
$56K/yr · 230K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white shower curtain is a $56K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white shower curtain market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$78K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#440**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**95 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**31%**
Top 20: 65%
**Top-5 click share**
**15%**
Top 20: 39%
**Open market**
**65%**
- AmazerBath9% - XOGUIBO7% - NDDYCU6% - MIULEE5% - Seasonwood4% - Nesphy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-shower-curtain/trend)
## **Top black and white shower curtain search terms**
- **black and grey shower curtain**46K/yr-24.7%1.8% conv. - **cream and black shower curtain**23K/yr-8.5%1.2% conv. - **girly shower curtain set**22K/yr-22.2%0.4% conv. - **black & white shower curtain**21K/yr-14.0%1.4% conv. - **shower curtain white and black**15K/yr-8.1%1.6% conv. - **black and white shower curtain fabric**14K/yr-29.9%1.1% conv. - **grey and black shower curtain**14K/yr-16.4%1.5% conv. - **black and white fabric shower curtain**13K/yr-20.2%0.9% conv. - **shower curtains black and white**9K/yr-1.5%1.5% conv. - **black and white shower curtains for bathroom**12K/yr-35.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-shower-curtain/search-terms)
## **Top black and white shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5602%$1K3%$2K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AmazerBath Shower Curtain Cloth Ombre Black Shower Curtain Set with 12 Hooks Washable Fabric Black and White Shower Curtain Rustic Farmhouse Bathroom Shower Curtain 72x72 Inches**AmazerBath**$11.68**4.7★8,884 rev](https://www.amazon.com/dp/B0BGXMDRMN) [2**AmazerBath Shower Curtain Washable Cloth Black Shower Curtain Sets with 12 Shower Curtain Hooks Fabric Rustic Black and White Striped Curtain Farmhouse Bathroom Curtains 72x72 Inches**AmazerBath**$11.58**4.6★4,502 rev](https://www.amazon.com/dp/B0BGXBX2Q4) [3**Nesphy Shower Curtain and Liner Grey and Black White Striped 3 in 1 Shower Curtain and PEVA Liner Set with 12 Rust-Resistant Metal Hooks Waterproof Fabric Shower Curtains for Bathroom 72 W x 72 H**Nesphy**$24.54**4.7★128 rev](https://www.amazon.com/dp/B0FH66PH16) [4**Madison Park Amherst Bathroom Shower Curtain Faux Silk Pieced Striped Modern Microfiber Bath Curtains 72x72 Inches Black**Madison Park**$20.09**4.6★6,383 rev](https://www.amazon.com/dp/B007T4AIKC) [5**Biscaynebay Textured Fabric Shower Curtain 72 Inches by 72 Inches Black Printed Striped Linen Modern Hotel Luxury Quality Cloth Bathroom Curtains Machine Washable**Biscaynebay**$12.51**4.7★11,784 rev](https://www.amazon.com/dp/B07Q2VGM3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NDDYCU Black and White Boho Shower Curtain Farmhouse Linen Gingham Fabric with Tassels 72 X 72**NDDYCU**$23.10**154 rev7mo ago](https://www.amazon.com/dp/B0G33YRSP7) [**NDDYCU Black and White Boho Shower Curtain Farmhouse Linen Striped Fabric with Tassels 72 X 72**NDDYCU**$23.04**154 rev7mo ago](https://www.amazon.com/dp/B0G33XF8KX) [**Mocsicka Grey Patchwork Shower Curtain Black and White Modern Abstract Shower Curtain Waterproof Fabric Gray Bath Curtain for Modern Grey Bathroom Decor 72 X 72 Inch**Mocsicka**$13.89**22 rev8mo ago](https://www.amazon.com/dp/B0FYMFYLH8) [**MIULEE Linen Scalloped Cream Shower Curtain with 12 Metal Hooks Boho Farmhouse Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel W72*L72 Natural**MIULEE**$16.46**140 rev8mo ago](https://www.amazon.com/dp/B0FRSFVBFW) [**XOGUIBO Black Linen Striped Shower Curtain Boho Beige Shower Curtains for Bathroom 72 x 72**XOGUIBO**$23.99**21 rev10mo ago](https://www.amazon.com/dp/B0FN2Z59S2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XOGUIBO Black Linen Striped Shower Curtain Boho Beige Shower Curtains for Bathroom 72 x 72**XOGUIBO**$23.99**4.9★**▲ 213%**](https://www.amazon.com/dp/B0FN2Z59S2) [**NDDYCU Black and White Boho Shower Curtain Farmhouse Linen Gingham Fabric with Tassels 72 X 72**NDDYCU**$23.10**4.8★**▲ 183%**](https://www.amazon.com/dp/B0G33YRSP7) [**Mocsicka Grey Patchwork Shower Curtain Black and White Modern Abstract Shower Curtain Waterproof Fabric Gray Bath Curtain for Modern Grey Bathroom Decor 72 X 72 Inch**Mocsicka**$13.89**4.7★**▲ 176%**](https://www.amazon.com/dp/B0FYMFYLH8) [**MIULEE Linen Scalloped Cream Shower Curtain with 12 Metal Hooks Boho Farmhouse Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel W72*L72 Natural**MIULEE**$16.46**4.6★**▲ 151%**](https://www.amazon.com/dp/B0FRSFVBFW) [**Nesphy Shower Curtain and Liner Grey and Black White Striped 3 in 1 Shower Curtain and PEVA Liner Set with 12 Rust-Resistant Metal Hooks Waterproof Fabric Shower Curtains for Bathroom 72 W x 72 H**Nesphy**$24.54**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FH66PH16)
**~~View all trending →~~**
## **What buyers say about black and white shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Color**8%
*“true to color”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Value For Money**7%
*“Great deal”*
**Design-Overall**5%
*“well constructed”*
**Ease Of Use**5%
*“Ease of use”*
**Material Quality**4%
*“Nice thick material”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Upholstery/Fabric Quality**3%
*“Good Fabric”*
**Size-Overall**3%
*“Fits perfectly to the bathtub”*
### **What buyers complain about **
**Quality-Overall**12%
*“Not the quality I was expecting”*
**Size-Overall**8%
*“it did not fit”*
**Color**8%
*“Color is bad”*
**Thickness**8%
*“Its thick”*
**Durability**5%
*“is about to break”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Material Quality**4%
*“Cheap material”*
**Water Resistance**2%
*“Not water resistant”*
**Value For Money**2%
*“It seems a bit cheaper than I expected for the price”*
**Strength**2%
*“Not as sturdy”*
### **Top return reasons **
**Size-Overall**30%
**Color**18%
**Material Quality**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Value For Money**4%
**Thin**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Display Colors**2%
## **Common questions**
- **Is black and white shower curtain profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 153 tracked products. 10 of 42 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black and white shower curtain niche?**
- 95 brands and 105 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in black and white shower curtain?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.5%.
- **When does demand for black and white shower curtain peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black and white shower curtain niche?**
- Listings span $5.84–$38.17; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.
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