---
title: "Black and White Pillow Covers — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-pillow-covers"
last_updated: "2026-08-06T02:53:44.084Z"
locale: en
meta:
description: "Niche score 53/100 · $156K/yr market · 673K searches/yr · $17.41 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $156K/yr market · 673K searches/yr · $17.41 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Pillow Covers — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white pillow covers**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 33Growth 18Conversion 17Competition 90Returns 80Price range 75Avg price 81Brand share 97Review moat 24Quality gap 33
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.85–$36.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$156K**
$156K/yr · 673K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,189.02**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white pillow covers is a $156K/yr Amazon United States market (673K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white pillow covers market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$139K–$174K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#974**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**65 **—flat
**Sellers**
**72**
**Top-5 brand share**
**27%**
Top 20: 64%
**Top-5 click share**
**25%**
Top 20: 54%
**Open market**
**69%**
- Lcokin8% - KEUSPI5% - Oudain5% - MIULEE4% - WANLIRD4% - AmHoo3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -13.6% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-pillow-covers/trend)
## **Top black and white pillow covers search terms**
- **black and white pillow covers**144K/yr-19.2%0.9% conv. - **black and white throw pillows**123K/yr-7.3%0.7% conv. - **black and white pillows**83K/yr-6.6%0.9% conv. - **black and white decorative pillows**38K/yr-2.8%0.6% conv. - **black and white pillow**31K/yr+13.6%0.5% conv. - **black and cream pillow covers**25K/yr-17.7%0.4% conv. - **black and cream throw pillows**30K/yr-12.7%0.5% conv. - **black and white throw pillow covers**23K/yr-26.0%0.5% conv. - **black and white throw pillow**17K/yr+4.9%0.6% conv. - **black and white pillow covers 18x18**23K/yr-43.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-pillow-covers/search-terms)
## **Top black and white pillow covers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lcokin Black White Abstract Striped Line Throw Pillow Covers 18x18 Inch Set of 2 Modern Art Decor Square Cushion Cases for Sofa Couch**Lcokin**$10.45**4.6★839 rev](https://www.amazon.com/dp/B0D5QVMFFG) [2**Oudain 2 Pcs Black and White Tufted Pillow Covers Boho Chunky Geometric Decorative Throw Pillow Case 18 x 18 Inches Abstract Pillowcases for Bed Couch(White Black Classic Style)**Oudain**$30.25**4.5★86 rev](https://www.amazon.com/dp/B0DYJWQ9R3) [3**KEUSPI Black and White Throw Pillows Covers 18x18 Decorative Abstract White and Black Pillow Cover Room Decor for Living Room Sofa Couch Set of 4 Home Cojines Decorative para Sala**KEUSPI**$19.99**4.4★594 rev](https://www.amazon.com/dp/B0CM66WQQT) [4**MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases**MIULEE**$8.86**4.5★2,951 rev](https://www.amazon.com/dp/B0CL66MF6T) [5**WANLIRD Boho Throw Pillow Covers 18x18 Set of 2 Farmhouse Decorative Cushion Case Striped Square Pillows Cover Chenille Pillow Cases Accent Neutral Pillowcase for Sofa Couch Bed Black and White**WANLIRD**$25.94**4.7★1,527 rev](https://www.amazon.com/dp/B0CR1J7JQ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor**HOMEIDEAS**$15.85**73 rev5mo ago](https://www.amazon.com/dp/B0FWJN5Y5L) [**Mussepera 20x20 Black Cream Stripe Tufted Pillow Covers Luxury Geometric Accent Pillows Soft Woven Decorative Pillow Cases for Couch Sofa Bedroom Dcor (Black 2020)**Mussepera**$29.29**22 rev7mo ago](https://www.amazon.com/dp/B0G93Q4GZX) [**AVOIN colorlife Black White Stripe Beige Throw Pillow Covers 18 x 18 Inch Holiday Soft Plush Faux Fur Jacquard Cushion Case Decoration for Home Sofa Couch Set of 2**AVOIN colorlife**$10.55**58 rev11mo ago](https://www.amazon.com/dp/B0FN41K6M4) [**Black and White Throw Pillow Covers 18x18 Inch Set of 2 Abstract White and Black Striped Farmhouse Decorative Pillowcases Modern Striped Cushion Covers for Sofa Living Room Bed Outdoor Home Decor**Nezweld**$9.83**77 rev11mo ago](https://www.amazon.com/dp/B0FMXN8CYN) [**FUTEI Pack of 2 Faux Fur Plush Throw Pillow Covers 18x18 Inch Soft Tie Dye Striped Textured Farmhouse Decorative Cushion Covers Modern Home Decor for Couch Bed Living Room Black White**FUTEI**$22.78**272 rev1y ago](https://www.amazon.com/dp/B0FLQ1SGF8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VANNCIO Black White Boho Chunky Tufted Pillow Cover Neutral Decorative Oblong Throw Pillow Case Geometric Woven Modern Sham for Bed Couch Living Room 12x20 inches 1PCS**VANNCIO**$16.76**4.6★**▲ 279%**](https://www.amazon.com/dp/B0DBLBWQNX) [**HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor**HOMEIDEAS**$15.85**4.8★**▲ 271%**](https://www.amazon.com/dp/B0FWJN5Y5L) [**RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)**RABUSOFA**$15.07**4.2★**▲ 204%**](https://www.amazon.com/dp/B0DQ8P5CD9) [**Mussepera 20x20 Black Cream Stripe Tufted Pillow Covers Luxury Geometric Accent Pillows Soft Woven Decorative Pillow Cases for Couch Sofa Bedroom Dcor (Black 2020)**Mussepera**$29.29**4.6★**▲ 150%**](https://www.amazon.com/dp/B0G93Q4GZX) [**NiNi ALL Faux Fur Black Throw Pillow Covers 18x18 Inch Set of 2 Soft Decorative Plush Cushion Cases for Sofa Couch Bed Chair Modern Luxury Home Decor**NiNi ALL**$10.88**4.5★**▲ 116%**](https://www.amazon.com/dp/B0DXQ7F51C)
**~~View all trending →~~**
## **What buyers say about black and white pillow covers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is solid”*
**Soft Feel**11%
*“Soft Fabric”*
**Cushion**10%
*“The cushion is not bad”*
**Size-Overall**8%
*“Perfect fit for the pillow covers I ordered”*
**Value For Money**6%
*“Great Buy”*
**Fluffiness**6%
*“They are so fluffy”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Comfort-Overall**5%
*“Very Comfortable”*
**Color**4%
*“Color is accurate”*
**Design-Overall**3%
*“Beautiful design”*
### **What buyers complain about **
**Fluffiness**14%
*“No FLUFF at all”*
**Quality-Overall**12%
*“Disappointing quality”*
**Size-Overall**12%
*“Wrong size sent”*
**Thickness**8%
*“Thin, had to use 2 pillows per pillowcase”*
**Advertised Vs Actual Product**6%
*“Not look like picture”*
**Cushion**6%
*“its not very padded”*
**Color**5%
*“more of a dark blue”*
**Value For Money**3%
*“Not worth the low cost”*
**Material Quality**2%
*“the material is super cheap”*
**Durability**2%
*“break easy”*
### **Top return reasons **
**Size-Overall**44%
**Color**13%
**Advertised Vs Actual Product**10%
**Material Quality**8%
**Cushion**6%
**Quality-Overall**4%
**Value For Money**3%
**Fluffiness**2%
**Display Colors**1%
**Design-Overall**1%
## **Common questions**
- **Is black and white pillow covers profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 84 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the black and white pillow covers niche?**
- 65 brands and 72 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in black and white pillow covers?**
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Size-Overall. The return rate is 1.7%.
- **When does demand for black and white pillow covers peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black and white pillow covers niche?**
- Listings span $7.85–$36.04; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 5,189 reviews — the moat a new listing must climb.
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