---
title: "Black and White Pillow Cover — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-pillow-cover"
last_updated: "2026-08-09T15:28:11.520Z"
locale: en
meta:
description: "Niche score 51/100 · $62K/yr market · 227K searches/yr · $16.97 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $62K/yr market · 227K searches/yr · $16.97 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Pillow Cover — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white pillow cover**
**Worth a look**
Shows no brand lock-in (top 5 brands take 21% of clicks), but a small market ($62K/yr) keeps it on the watch list.
Market size 15Growth 18Conversion 20Competition 96Returns 53Price range 77Avg price 80Brand share 97Review moat 45Quality gap 42
**Brand share**
**Incredible****21%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.05–$46.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,009.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 227K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white pillow cover is a $62K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 21% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white pillow cover market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,264**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**117 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**21%**
Top 20: 52%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**77%**
- MIULEE5% - QoBexim4% - Mayler Yee4% - tiggell4% - Poream3% - WESTERN HOME WH3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -14.2% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-pillow-cover/trend)
## **Top black and white pillow cover search terms**
- **black and white outdoor pillow covers**20K/yr+4.9%2.6% conv. - **black and beige pillow covers**17K/yr-9.0%0.9% conv. - **black and brown throw pillows**21K/yr-10.1%0.9% conv. - **black and white pillow cases**15K/yr+13.0%1.1% conv. - **black and white pillow covers 20x20**18K/yr-47.9%0.7% conv. - **black and white pillow cover**12K/yr-12.0%0.7% conv. - **black and white striped pillow covers**10K/yr+3.9%1.7% conv. - **black and brown pillow covers**15K/yr-32.5%0.5% conv. - **cream and black pillow covers**10K/yr-13.8%0.5% conv. - **black and tan pillow covers**12K/yr-18.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-pillow-cover/search-terms)
## **Top black and white pillow cover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6162%$1K3%$2K4%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mayler Yee Scalloped Pillow Covers Set of 2 for Living Room | Decorative Sofa Couch Pillows | Boho Sytle Decorative Home | Aesthetic Funky Preppy Pillow Cases (Black & Brown 18x18 Inch)**Mayler Yee**$18.32**4.4★251 rev](https://www.amazon.com/dp/B0F8H9D9T7) [2**tiggell 4 Pack Waterproof Pillow Covers Outdoor Throw Pillowcases Decorative Garden Cushion Case for Home Garden Patio Couch Balcony Striped (18 * 18 inch Black & White)**tiggell**$15.81**4.3★893 rev](https://www.amazon.com/dp/B097Y75PW2) [3**Stripe Black and White Farmhouse Throw Pillow Covers 18x18 in Pillow Case Soft Outdoor Pillow case Cushion Covers Set of 2 for Sofa Bed Bedroom Car Chair Living Room Home Decorative**Poream**$9.91**4.6★422 rev](https://www.amazon.com/dp/B0D4DRZ2R5) [4**WESTERN HOME WH Pack of 2 Decorative Outdoor Waterproof Striped Throw Pillow Covers Polyester Garden Modern Farmhouse Striped Cushion Cases for Patio Tent Balcony Couch Sofa 18x18 inch Black**WESTERN HOME WH**$13.33**4.5★1,545 rev](https://www.amazon.com/dp/B08GLRWFTG) [5**MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases**MIULEE**$8.86**4.5★2,951 rev](https://www.amazon.com/dp/B0CL66MF6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor**HOMEIDEAS**$15.85**73 rev5mo ago](https://www.amazon.com/dp/B0FWJN5Y5L) [**Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers**Cethom**$22.91**94 rev8mo ago](https://www.amazon.com/dp/B0G4BV2K3D) [**QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Black and Khaki Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor**QoBexim**$19.21**34 rev9mo ago](https://www.amazon.com/dp/B0FY317LNK) [**QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Beige and Black Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor**QoBexim**$17.06**34 rev9mo ago](https://www.amazon.com/dp/B0FY2V53WD) [**QoBexim Farmhouse Pillow Covers 18x18 Inch Set of 2 Black and Beige Linen Patchwork Decorative Throw Pillow Covers Boho Modern Accent Square Cushion Cases for Couch Sofa Bed Home Decor**QoBexim**$18.33**34 rev9mo ago](https://www.amazon.com/dp/B0FY2VZCBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers**Cethom**$22.91**4.6★**▲ 233%**](https://www.amazon.com/dp/B0G4BV2K3D) [**HOMEIDEAS Decorative Black and White Throw Pillow Covers 20x20 Set of 2 Striped Textured Farmhouse Pillow Covers Soft Chenille Cushion Covers for Couch Sofa Bed Home Decor**HOMEIDEAS**$15.85**4.8★**▲ 231%**](https://www.amazon.com/dp/B0FWJN5Y5L) [**QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Beige and Black Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor**QoBexim**$17.06**4.5★**▲ 212%**](https://www.amazon.com/dp/B0FY2V53WD) [**QoBexim Patchwork Pillow Covers 18x18 Inch Set of 2 Black and Khaki Linen Decorative Throw Pillow Covers Farmhouse Modern Accent Square Cushion Cover for Couch Sofa Bed Home Decor**QoBexim**$19.21**4.5★**▲ 136%**](https://www.amazon.com/dp/B0FY317LNK) [**NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Black and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella**NIGHTWISH**$16.53**4.4★**▲ 136%**](https://www.amazon.com/dp/B0D1YLBSNQ)
**~~View all trending →~~**
## **What buyers say about black and white pillow cover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality, exactly as advertised”*
**Soft Feel**11%
*“Soft and Fluffy”*
**Cushion**7%
*“The cushion is not bad”*
**Value For Money**7%
*“Great value for money”*
**Size-Overall**7%
*“They match perfectly”*
**Color**6%
*“vibrant color”*
**Advertised Vs Actual Product**5%
*“As described”*
**Upholstery/Fabric Quality**4%
*“Sturdy fabric”*
**Design-Overall**3%
*“* Beautiful modern design”*
**Material Quality**3%
*“Beautiful material”*
### **What buyers complain about **
**Quality-Overall**12%
*“Average Quality”*
**Color**10%
*“Not Black,”*
**Size-Overall**7%
*“doesnt seem to be that size”*
**Cushion**5%
*“it only arrived 2 cushions”*
**Advertised Vs Actual Product**4%
*“Picture is deceiving”*
**Thickness**4%
*“Material is a bit thin”*
**Durability**3%
*“break easy”*
**Material Quality**3%
*“I found the material very flimsy”*
**Fluffiness**3%
*“not fluffy”*
**Value For Money**3%
*“Looks more expensive than it was”*
### **Top return reasons **
**Size-Overall**38%
**Color**22%
**Material Quality**9%
**Advertised Vs Actual Product**8%
**Cushion**5%
**Quality-Overall**4%
**Display Colors**2%
**Value For Money**2%
**Design-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is black and white pillow cover profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 171 tracked products. 1 of 33 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black and white pillow cover niche?**
- 117 brands and 127 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 21% of demand.
- **What do buyers complain about in black and white pillow cover?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 2.9%.
- **When does demand for black and white pillow cover peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black and white pillow cover niche?**
- Listings span $6.05–$46.63; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.
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