---
title: "Black and White Dishes — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-dishes"
last_updated: "2026-08-09T15:21:05.747Z"
locale: en
meta:
description: "Niche score 38/100 · $99K/yr market · 208K searches/yr · $68.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $99K/yr market · 208K searches/yr · $68.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Black and White Dishes — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white dishes**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 25Growth 21Conversion 9Competition 64Returns 46Price range 62Avg price 87Brand share 33Review moat 47Quality gap 27
**Avg price**
**Great****$68.12**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$30.82–$141.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,778.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$99K**
$99K/yr · 208K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black and white dishes is a $99K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white dishes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$136K–$170K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**12%**
- MALACASA70% - Pfaltzgraff5% - Wisenvoy4% - Porlien4% - Amazon Basics3% - E-far2% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -8.3% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-dishes/trend)
## **Top black and white dishes search terms**
- **malacasa dinnerware sets**58K/yr-9.0%1.0% conv. - **black and white dishes**37K/yr-6.8%0.1% conv. - **malacasa**32K/yr-8.6%0.4% conv. - **black and white dinnerware set**31K/yr-13.9%0.2% conv. - **black and white dish set**16K/yr-11.1%0.3% conv. - **black and white plate set**10K/yr+7.5%0.2% conv. - **malacasa plates**11K/yr+2.1%0.9% conv. - **black and white dinnerware**8K/yr+1.4%0.2% conv. - **black and white plates and bowls sets**6K/yr-23.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-dishes/search-terms)
## **Top black and white dishes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MALACASA Plates and Bowls Sets 12 Pieces Modern Stoneware Dinnerware Set for 4 Kitchen Dinner Set Ceramic Dishware Dishes Set Microwave and Dishwasher Safe White Series TARA**MALACASA**$52.12**4.6★895 rev](https://www.amazon.com/dp/B0DMZS4Q72) [2**MALACASA Plates and Bowls Sets 12 Pieces Modern Porcelain Dinnerware Set for 4 White Kitchen Dinner Dining Ware Set wtih Black Rim Ceramic Dishware Dishes Microwave and Dishwasher Safe Series LUNA**MALACASA**$53.51**4.6★2,269 rev](https://www.amazon.com/dp/B0D44NLZFC) [3**MALACASA Plates and Bowls Sets 12 Pieces Porcelain Dinnerware Sets Dishware Sets Chip Resistant Ceramic Dish Set Dining Dinner Ware Service for 4 White Series LUNA**MALACASA**$51.75**4.6★2,269 rev](https://www.amazon.com/dp/B0CRKS6GWQ) [4**MALACASA 24-Piece Porcelain Dinnerware Set White Round Dish Set for 6**MALACASA**$87.29**4.4★4,017 rev](https://www.amazon.com/dp/B0BG5MRP5Y) [5**MALACASA Ivory White Dinnerware Sets 30-Piece Porcelain Plates and Bowls Sets Modern Dish Set for 6 Square Plates Dinnerware Set Kitchen Dishware Sets Microwave and Dishwasher Safe Series Flora**MALACASA**$105.78**4.6★2,336 rev](https://www.amazon.com/dp/B01HCWXQTA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black**E-far**$51.30**253 rev6mo ago](https://www.amazon.com/dp/B0GJDF3CKQ) [**MALACASA 24-Piece Farmhouse Dinnerware Set for 8 Embossed White Stoneware Plates and Bowls Sets Vintage Relief Ceramic Dish Set Chip-Resistant Microwave & Dishwasher Safe**MALACASA**$141.81**193 rev9mo ago](https://www.amazon.com/dp/B0FWJZ23RT) [**Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black**Pfaltzgraff**$44.83**68 rev11mo ago](https://www.amazon.com/dp/B0FMZHMXQN) [**MALACASA 24-Piece Dinnerware Set for 8 White Porcelain Dishes**MALACASA**$103.01**379 rev1y ago](https://www.amazon.com/dp/B0F485SPM6) [**MALACASA Plates and Bowls Sets 24 Pieces Modern Ceramic Dinnerware Set for 8 Kitchen Stoneware Dishes Dishware Set Microwave and Dishwasher Safe White Series TARA**MALACASA**$118.78**895 rev1y ago](https://www.amazon.com/dp/B0DZH56CMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black**E-far**$51.30**4.4★**▲ 342%**](https://www.amazon.com/dp/B0GJDF3CKQ) [**MALACASA 24-Piece Farmhouse Dinnerware Set for 8 Embossed White Stoneware Plates and Bowls Sets Vintage Relief Ceramic Dish Set Chip-Resistant Microwave & Dishwasher Safe**MALACASA**$141.81**4.7★**▲ 117%**](https://www.amazon.com/dp/B0FWJZ23RT) [**MALACASA 24 Pieces Porcelain Dinnerware Set Modern White Dish Set for 6 Premium Serving Plates and Bowls Sets Chip and Scratch Resistant Dishware Sets Kitchen Dishes Dining Ware Set Series LEAH**MALACASA**$105.43**4.6★**▲ 99%**](https://www.amazon.com/dp/B0D7VSQ19F) [**MALACASA 12 Pcs Porcelain Plates and Bowls Sets Dinnerware Set for 4 Grey**MALACASA**$62.98**4.6★**▲ 70%**](https://www.amazon.com/dp/B0CRKSBGB2) [**Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black**Pfaltzgraff**$44.83**4.7★**▲ 45%**](https://www.amazon.com/dp/B0FMZHMXQN)
**~~View all trending →~~**
## **What buyers say about black and white dishes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Value For Money**7%
*“Worth it”*
**Color**7%
*“The color is as pictured”*
**Design-Overall**6%
*“The design is clean”*
**Durability**6%
*“Beautiful durable set”*
**Size-Overall**6%
*“the sizes are convenient”*
**Dishwasher Safe**5%
*“Works in microwave and dishwasher”*
**Strength**4%
*“These casserole dishes are sturdy”*
**Ease Of Cleaning**4%
*“Clean easy”*
**Shape/Style**3%
*“Great style”*
### **What buyers complain about **
**Size-Overall**14%
*“Shorty”*
**Durability**11%
*“Broke”*
**Quality-Overall**6%
*“the quality control is clearly lacking”*
**Strength**6%
*“Extremely brittle”*
**Weight Heavy**6%
*“heavier than I expected”*
**Color**3%
*“Most of it is a faded black that doesnt match the rest of the set”*
**Microwave Safe**3%
*“Not Microwaveable and Very Thin/Fragile”*
**Value For Money**3%
*“Super pretty, they look much more expensive than they are”*
**Flatness**3%
*“the plates look to be oval for lack of a better description”*
**Scratch Resistance**3%
*“Plates have become scratched”*
### **Top return reasons **
**Size-Overall**32%
**Color**21%
**Weight Heavy**10%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Quality-Overall**5%
**Material Quality**3%
**Functionality-Overall**2%
**Dishwasher Safe**2%
**Flatness**1%
## **Common questions**
- **Is black and white dishes profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the black and white dishes niche?**
- 15 brands and 33 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in black and white dishes?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- **When does demand for black and white dishes peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the black and white dishes niche?**
- Listings span $30.82–$141.81; the average listing price is $68.12 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.
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