---
title: "Black and White Curtains — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-curtains"
last_updated: "2026-08-09T22:24:44.424Z"
locale: en
meta:
description: "Niche score 49/100 · $145K/yr market · 838K searches/yr · $30.93 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $145K/yr market · 838K searches/yr · $30.93 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Black and White Curtains — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white curtains**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 31Growth 15Conversion 7Competition 95Returns 41Price range 81Avg price 95Brand share 95Review moat 27Quality gap 30
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$30.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.87–$49.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$145K**
$145K/yr · 838K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,778.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white curtains is a $145K/yr Amazon United States market (838K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 49/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white curtains market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$186K–$247K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,752**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**38%**
Top 20: 82%
**Top-5 click share**
**20%**
Top 20: 51%
**Open market**
**57%**
- Lush Decor13% - PONY DANCE8% - SimpleHome6% - weesire5% - Estelar Textiler5% - jinchan5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
25K15KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-curtains/trend)
## **Top black and white curtains search terms**
- **black and white curtains**323K/yr-19.4%0.4% conv. - **black and white curtains for living room**56K/yr-28.6%0.4% conv. - **black and grey curtains**47K/yr-33.6%0.6% conv. - **black and white curtains for bedroom**38K/yr-14.1%0.5% conv. - **black and white blackout curtains**33K/yr-2.1%0.4% conv. - **white and black curtains**36K/yr-21.2%0.2% conv. - **black and white striped curtains**27K/yr-2.1%0.7% conv. - **black and cream curtains**31K/yr-18.8%0.3% conv. - **black and gray curtains**30K/yr-35.4%0.5% conv. - **black and silver curtains**30K/yr-33.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-curtains/search-terms)
## **Top black and white curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SimpleHome Ombre Black to Grey White Curtains for Living Room 52Wx84L**SimpleHome**$20.87**4.7★7,375 rev](https://www.amazon.com/dp/B089YHY2VH) [2**PONY DANCE Black Curtains for Bedroom - Decorative Window Curtains Double Layered Blackout Drapery White Crushed Sheers Panels Set for Living Room 52 W x 84 L Set of 2**PONY DANCE**$36.61**4.6★5,856 rev](https://www.amazon.com/dp/B07T1LG9H5) [3**Lush Decor Wilbur Light Filtering Striped Window Curtains Set 84 in L Panel Pair Black C32978P15-000**Lush Decor**$38.96**4.6★2,011 rev](https://www.amazon.com/dp/B010EF594W) [4**Tyrot Black Grey 100% Blackout Curtains for Bedroom 84 inch Long 2 Panels Set White Gray Modern Abstract Geometric Black Out Curtains Insulated Room Darkening Window Drapes for Living Room 52Wx84L**Tyrot**$36.07**4.7★1,778 rev](https://www.amazon.com/dp/B0DDC7DZQK) [5**Estelar Textiler Thermal Insulated Blackout Curtains for Bedroom Ombre Black and Greyish White Blackout Drapes for Living Room Gradient Full Light Blocking Energy Saving Curtains 52Wx84L 2 Panels**Estelar Textiler**$32.68**4.7★12,812 rev](https://www.amazon.com/dp/B0BWDKTPF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PONY DANCE Black and White Blackout Curtains for Bedroom & Living Room Patterned Ombre Curtains with Design 84 Inches Long for Sliding Glass Doors Decorative Window Drapes 2 Panels Set 52W x 84L**PONY DANCE**$35.99**151 rev9mo ago](https://www.amazon.com/dp/B0FYCZZ31Q) [**MIULEE Black Sheer Curtains 84 Inches Long 4 Panels Set Light Filtering Rod Pocket Voile Halloween Drapes for Living Room and Bedroom Airy Soft Fabric Window Treatments 42 x 84 Inches**MIULEE**$13.62**1,363 rev1y ago](https://www.amazon.com/dp/B0F672CV2C) [**weesire Black and White Blackout Curtains for Bedroom Living Room 2 Panels 100% Blackout Modern Circle Pattern Curtains Abstract Stripe Curtains 52x84 Inches**weesire**$37.61**229 rev1y ago](https://www.amazon.com/dp/B0F59Z2WHX) [**weesire Black and Grey Blackout Curtains Modern Striped Decorative 100% Light Blocking Darkening Grommet Grey Curtain for Living Room Villa Bedroom Gray and White 2 Panels Set 52x84 Inches**weesire**$37.16**226 rev1y ago](https://www.amazon.com/dp/B0F1F2JJ17) [**Deeprove Black and White Boho Curtains 84 inches Length for Living Room Bedroom Nursery Vintage Chic Bohemian 84 inches Long Stripe Embroidery Farmhouse Tassel Privacy Window Decor W52 x L84 1 Panel**Deeprove**$27.68**1,030 rev1y ago](https://www.amazon.com/dp/B0DPFXVD54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PONY DANCE Black and White Blackout Curtains for Bedroom & Living Room Patterned Ombre Curtains with Design 84 Inches Long for Sliding Glass Doors Decorative Window Drapes 2 Panels Set 52W x 84L**PONY DANCE**$35.99**4.6★**▲ 166%**](https://www.amazon.com/dp/B0FYCZZ31Q) [**weesire Black and Grey Blackout Curtains Modern Striped Decorative 100% Light Blocking Darkening Grommet Grey Curtain for Living Room Villa Bedroom Gray and White 2 Panels Set 52x84 Inches**weesire**$37.16**4.7★**▲ 119%**](https://www.amazon.com/dp/B0F1F2JJ17) [**Curtainworks 1Q80370ARE Kendall Color Block Grommet Curtain Panel 95 inch Cream/Black**Curtainworks**$14.93**4.5★**▲ 110%**](https://www.amazon.com/dp/B00QSNVCDC) [**weesire Black and White Blackout Curtains for Bedroom Living Room 2 Panels 100% Blackout Modern Circle Pattern Curtains Abstract Stripe Curtains 52x84 Inches**weesire**$37.61**4.5★**▲ 101%**](https://www.amazon.com/dp/B0F59Z2WHX) [**F-CHU Black Floral Farmhouse Curtains Living Room Drapes 84 Inch Length Cotton Linen Boho Window Curtain with Tassel Rod Pocket Bedroom Macrame Drapes Flower Curtains 2 Panel**F-CHU**$39.31**4.7★**▲ 77%**](https://www.amazon.com/dp/B0CR8MMBZW)
**~~View all trending →~~**
## **What buyers say about black and white curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Very nice, good quality, arrived promptly”*
**Value For Money**13%
*“is affordable”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Color**6%
*“The color was accurate as well”*
**Material Quality**6%
*“Soft material”*
**Size-Overall**5%
*“It fits the window”*
**Upholstery/Fabric Quality**4%
*“Nice fabric looks great”*
**Design-Overall**4%
*“the design is beautiful”*
**Thickness**3%
*“Great thick quality”*
**Soft Feel**2%
*“soft material”*
### **What buyers complain about **
**Color**21%
*“SO DARK”*
**Thickness**7%
*“Wish it was thicker”*
**Size-Overall**7%
*“Very long”*
**Material Quality**5%
*“Cheap material”*
**Quality-Overall**4%
*“They seem like cheaply made basic curtains”*
**Weight Heavy**4%
*“The curtains are a bit heavy”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Value For Money**3%
*“Not worth the price”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Thin**2%
*“Thin”*
### **Top return reasons **
**Size-Overall**48%
**Color**17%
**Advertised Vs Actual Product**8%
**Material Quality**6%
**Value For Money**3%
**Weight Heavy**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Thin**2%
**Display Colors**1%
## **Common questions**
- **Is black and white curtains profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 97 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black and white curtains niche?**
- 51 brands and 60 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in black and white curtains?**
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 3.7%.
- **When does demand for black and white curtains peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black and white curtains niche?**
- Listings span $7.87–$49.14; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 3,778 reviews — the moat a new listing must climb.
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