---
title: "Black and White Comforter Set King — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-comforter-set-king"
last_updated: "2026-08-06T02:42:57.664Z"
locale: en
meta:
description: "Niche score 50/100 · $74K/yr market · 126K searches/yr · $61.78 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $74K/yr market · 126K searches/yr · $61.78 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Comforter Set King — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white comforter set king**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 18Growth 16Conversion 12Competition 90Returns 77Price range 24Avg price 89Brand share 96Review moat 25Quality gap 55
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$61.78**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,089.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$28.32–$327.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$74K**
$74K/yr · 126K searches
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black and white comforter set king is a $74K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white comforter set king market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$46K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**34%**
Top 20: 78%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**62%**
- Chezmoi Collection10% - OSVINO6% - WONGS BEDDING6% - Anibedding6% - weesire5% - Litanika4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -17.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-comforter-set-king/trend)
## **Top black and white comforter set king search terms**
- **black and white king size comforter set**31K/yr-17.8%0.4% conv. - **black and white comforter set king**30K/yr-28.6%0.6% conv. - **black and white king comforter set**17K/yr-18.9%0.3% conv. - **black and white bedspread**9K/yr+16.8%0.1% conv. - **black and white full size comforter set**9K/yr+3.9%0.4% conv. - **black and white king comforter**9K/yr-0.7%0.4% conv. - **king size comforter set black and white**9K/yr-34.2%0.4% conv. - **black and white bedding king**6K/yr-23.4%0.3% conv. - **black and white comforter king**5K/yr-14.8%0.1% conv. - **black and white comforter full**2K/yr+37.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-comforter-set-king/search-terms)
## **Top black and white comforter set king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OSVINO King Duvet Cover Set-Hotel Luxury Black White Geometric Line Pattern Microfiber Bedding 3 Pieces with Pillowcase Soft Breathable with Zipper Closure Wrinkle Resistant Comforter Not Included**OSVINO**$41.62**4.1★2,094 rev](https://www.amazon.com/dp/B09373SZ5T) [2**Chezmoi Collection Wyatt 7-Piece King Bed in a Bag Comforter Set - Hotel Style Bedding with Sheet Set - Black/White Square Pattern**Chezmoi Collection**$85.73**4.2★139 rev](https://www.amazon.com/dp/B0C4WC45RZ) [3**Anibedding Black Comforter Set King Size 8 Pieces Boho Bed in a Bag Patchwork Striped Comforter Set Soft Microfiber Bedding Set for All Season(10490)**Anibedding**$55.50**4.4★1,424 rev](https://www.amazon.com/dp/B0DB84WFGS) [4**weesire Black and White Bedding Quilt King Size with 2 Shams Modern Stripe Comforter Sets Classic Line Pattern Lightweight Bedspreads Grey and White Coverlet for Summer 96x106**weesire**$51.09**4.4★373 rev](https://www.amazon.com/dp/B0FLNRCR16) [5**Litanika Fluffy Fleece King Size Comforter Set Luxury Soft Plush Fuzzy Black & White Stripe Bedding Comforter Sets Warm Shaggy Faux Fur Bed Set All Season (1 Comforter 2 Pillowcases)**Litanika**$40.50**4.6★208 rev](https://www.amazon.com/dp/B0F8J2C76S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESCA Black and White Comforter Set with Sheets 9 Piece Geometric Chevron Bed in a Bag King**ESCA**$82.16**35 rev5mo ago](https://www.amazon.com/dp/B0GJ1HHWV8) [**WONGS BEDDING 7 Pieces Comforter Set King Size Black White Texture Bedding Set for All Season Damask Soft and Breathable Bed in a Bag with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams**WONGS BEDDING**$48.62**1,141 rev11mo ago](https://www.amazon.com/dp/B0F9DX3RL1) [**Dintszyayue Black Comforter Set King Size 8 Pieces Boho Striped Bed in a Bag Soft Microfiber Bedding Set for All Season**Dintszyayue**$46.19**266 rev11mo ago](https://www.amazon.com/dp/B0FB8RNKMH) [**weesire Black and White Bedding Quilt King Size with 2 Shams Modern Stripe Comforter Sets Classic Line Pattern Lightweight Bedspreads Grey and White Coverlet for Summer 96x106**weesire**$51.09**373 rev11mo ago](https://www.amazon.com/dp/B0FLNRCR16) [**Litanika Fluffy Fleece King Size Comforter Set Luxury Soft Plush Fuzzy Black & White Stripe Bedding Comforter Sets Warm Shaggy Faux Fur Bed Set All Season (1 Comforter 2 Pillowcases)**Litanika**$40.50**208 rev1y ago](https://www.amazon.com/dp/B0F8J2C76S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dintszyayue Black Comforter Set King Size 8 Pieces Boho Striped Bed in a Bag Soft Microfiber Bedding Set for All Season**Dintszyayue**$46.19**4.4★**▲ 181%**](https://www.amazon.com/dp/B0FB8RNKMH) [**ESCA Black and White Comforter Set with Sheets 9 Piece Geometric Chevron Bed in a Bag King**ESCA**$82.16**4.5★**▲ 173%**](https://www.amazon.com/dp/B0GJ1HHWV8) [**Laura Ashley - King Comforter Set Reversible Cotton Bedding Includes Matching Shams with Bonus Euro Shams & Throw Pillows (Amberley Black/White King)**Laura Ashley**$125.18**4.4★**▲ 73%**](https://www.amazon.com/dp/B096L8H3KT) [**Tyrot 3 Piece Black Grey Quilt Set King Size Black White Gray Geometric Reversible Bedding Set Microfiber Lightweight Bedspread Coverlet with 2 Shams Modern Bed Covers for All Season 106x96**Tyrot**$47.76**4.6★**▲ 52%**](https://www.amazon.com/dp/B0F59QG2YM) [**WONGS BEDDING 7 Pieces Comforter Set King Size Black White Texture Bedding Set for All Season Damask Soft and Breathable Bed in a Bag with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams**WONGS BEDDING**$48.62**4.3★**▲ 48%**](https://www.amazon.com/dp/B0F9DX3RL1)
**~~View all trending →~~**
## **What buyers say about black and white comforter set king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“Soft and Comfortable”*
**Soft Feel**12%
*“Feels very soft”*
**Quality-Overall**11%
*“It is great quality and vibrant”*
**Value For Money**7%
*“Money well spent”*
**Size-Overall**6%
*“Fit great”*
**Warmth**6%
*“It keeps you warm”*
**Color**4%
*“Colors accurate”*
**Weight Light**3%
*“The comforter is lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Design-Overall**3%
*“the design is beautiful”*
### **What buyers complain about **
**Size-Overall**17%
*“Too short”*
**Quality-Overall**10%
*“The item was inexpensive so you can expect lower quality”*
**Thickness**8%
*“The material is very thin”*
**Durability**4%
*“Not durable”*
**Advertised Vs Actual Product**4%
*“Picture is deceiving”*
**Stitch/Finish/Polish**4%
*“HORRIBLE STITCHING”*
**Washability**3%
*“After 1st wash its no good anymore”*
**Color**3%
*“It is NOT black”*
**Thin**2%
*“Extremely thin”*
**Fluffiness**2%
*“Real thin I thought it would be fluffy”*
### **Top return reasons **
**Size-Overall**31%
**Color**13%
**Material Quality**10%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Thin**6%
**Comfort-Overall**5%
**Value For Money**3%
**Stitch/Finish/Polish**3%
**Thickness**2%
## **Common questions**
- **Is black and white comforter set king profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 84 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black and white comforter set king niche?**
- 49 brands and 60 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in black and white comforter set king?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
- **When does demand for black and white comforter set king peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the black and white comforter set king niche?**
- Listings span $28.32–$327.34; the average listing price is $61.78 (sweet spot $15–$100). The average incumbent carries 4,090 reviews — the moat a new listing must climb.
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