---
title: "Black and White Bathroom Rugs — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-bathroom-rugs"
last_updated: "2026-08-09T14:23:24.124Z"
locale: en
meta:
description: "Niche score 55/100 · $85K/yr market · 276K searches/yr · $21.14 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $85K/yr market · 276K searches/yr · $21.14 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Bathroom Rugs — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white bathroom rugs**
**Worth a look**
Shows no brand lock-in (top 5 brands take 28% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Market size 21Growth 32Conversion 18Competition 94Returns 32Price range 80Avg price 90Brand share 96Review moat 41Quality gap 75
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.29–$49.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,444.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$85K**
$85K/yr · 276K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, black and white bathroom rugs is a $85K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white bathroom rugs market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#500**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**28%**
Top 20: 67%
**Top-5 click share**
**21%**
Top 20: 53%
**Open market**
**68%**
- MatEssenz7% - TYUU6% - HOMEIDEAS6% - LUMI5% - ORTIGIA5% - Lahome4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +5.9% search growth over the last 90 days.
13K8KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-bathroom-rugs/trend)
## **Top black and white bathroom rugs search terms**
- **black and white bath mat**56K/yr+29.2%1.3% conv. - **black and white bathroom rug**54K/yr-0.1%1.1% conv. - **black and cream bathroom rug**16K/yr-5.1%0.9% conv. - **black and white bath rug**16K/yr+22.0%1.1% conv. - **black and beige bathroom rug**15K/yr-5.6%0.6% conv. - **black and tan bathroom rug**13K/yr-8.3%0.2% conv. - **white and black bathroom rug**13K/yr-17.1%1.3% conv. - **bathroom rug black and white**10K/yr+10.0%1.2% conv. - **cream and black bathroom rug**9K/yr+21.9%0.3% conv. - **black boho bathroom rug**12K/yr-14.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-bathroom-rugs/search-terms)
## **Top black and white bathroom rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOMEIDEAS Bathroom Rugs Sets 2 Piece Black and White 20 x 32 + 16 x 24**HOMEIDEAS**$23.82**4.3★241 rev](https://www.amazon.com/dp/B0F5WJ9LTZ) [2**ORTIGIA Black Bath Mat with White Scallop Non Slip Quick Dry Bath Rug Absorbent Soft Plush Microfiber Bathmat for Bathroom Floor Carpet for Sink Bedroom 20x32**ORTIGIA**$23.76**4.5★508 rev](https://www.amazon.com/dp/B0DP6X1NFH) [3**LUMI Non Slip Zebra Print Bathroom Rug Black and White 20x32**LUMI**$28.80**4.5★118 rev](https://www.amazon.com/dp/B0FNMHZR84) [4**Lahome Belle Boho Bathroom Rugs Small 2x3 Front Door Mat Lightweight Kitchen Rug Woven Cotton Area Rug with Tassels Farmhouse Washable Black and White Throw Rug Low Pile Carpet for Entry Laundry**Lahome**$22.99**4.6★1,302 rev](https://www.amazon.com/dp/B0BFX28D6Z) [5**MatEssenz Bathroom Rugs Sets 2 Piece Absorbent Quick Drying Machine Washable Non Slip Bathroom Accessories 17x24+18x30 Black and White Stripes**MatEssenz**$27.76**4.5★97 rev](https://www.amazon.com/dp/B0FL7M4RTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quqei Thin Bathroom Rugs Fit Under Door Non Slip Bath Mat 16x24 Brown**Quqei**$12.97**47 rev7mo ago](https://www.amazon.com/dp/B0FT7VX3P6) [**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Black and Khaki**TYUU**$20.48**2,284 rev9mo ago](https://www.amazon.com/dp/B0FPB4MKJQ) [**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Khaki and Black**TYUU**$20.67**2,284 rev9mo ago](https://www.amazon.com/dp/B0FP5PFJSM) [**YIHOUSE Thin Bath Mat Black Bathroom Rugs Sets 2 Pieces Non Slip Absorbent Mats Quick Dry Woven Rugs Washable Tapetes para Bao for Bathroom Toliet Bathtub(17x24+17x32)**YIHOUSE**$23.85**168 rev9mo ago](https://www.amazon.com/dp/B0FLDBTHCQ) [**LUMI Non Slip Zebra Print Bathroom Rug Black and White 20x32**LUMI**$28.80**118 rev10mo ago](https://www.amazon.com/dp/B0FNMHZR84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QiCaiJia Waffle Bath Mat Extra Soft Boho Bathroom Rugs 16x24 Black**QiCaiJia**$14.25**4.2★**▲ 158%**](https://www.amazon.com/dp/B0FDG4N9FD) [**Matessenz Waffle Bath Mat 20x32 Super Absorbent Non Slip Bathroom Rug with Rubber Backing Machine Washable Soft Quick Dry Bath Mat for Bathroom Floor Boho Striped Bath Rug with Tassels Black White**MatEssenz**$18.20**4.5★**▲ 137%**](https://www.amazon.com/dp/B0FL7M24SC) [**Quqei Thin Bathroom Rugs Fit Under Door Non Slip Bath Mat 16x24 Brown**Quqei**$12.97**4.4★**▲ 136%**](https://www.amazon.com/dp/B0FT7VX3P6) [**MatEssenz Bathroom Rugs Sets 2 Piece Absorbent Quick Drying Machine Washable Non Slip Bathroom Accessories 17x24+18x30 Black and White Stripes**MatEssenz**$27.76**4.5★**▲ 132%**](https://www.amazon.com/dp/B0FL7M4RTT) [**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Bath Mat Farmhouse Bathroom Decor 24x16 Khaki and Black**TYUU**$20.67**4.3★**▲ 114%**](https://www.amazon.com/dp/B0FP5PFJSM)
**~~View all trending →~~**
## **What buyers say about black and white bathroom rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Feels soft”*
**Quality-Overall**14%
*“Excellent quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**6%
*“Worth it”*
**Size-Overall**6%
*“Fits perfect”*
**Absorbency**6%
*“Nice and absorbent”*
**Comfort-Overall**5%
*“Comfort is one of the standout features”*
**Grip**4%
*“No slip”*
**Color**4%
*“Colors are accurate”*
**Thickness**3%
*“Great very thick”*
### **What buyers complain about **
**Size-Overall**23%
*“Much smaller”*
**Thickness**9%
*“Not as thick as I thought it would be”*
**Quality-Overall**8%
*“This item is super low quality”*
**Advertised Vs Actual Product**7%
*“Inaccurate description”*
**Grip**4%
*“Couldn't get it to grip”*
**Value For Money**4%
*“I wouldnt buy it for more than 2$”*
**Durability**3%
*“Falling apart”*
**Color**3%
*“Not the right color”*
**Absorbency**3%
*“Not that absorbent”*
**Adhesion/Stickiness**2%
*“Doesn't adhere to the floor as much as it says”*
### **Top return reasons **
**Size-Overall**52%
**Color**14%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Material Quality**5%
**Thickness**3%
**Thin**2%
**Value For Money**1%
**Functionality-Overall**1%
**Grip**1%
## **Common questions**
- **Is black and white bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 98 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black and white bathroom rugs niche?**
- 69 brands and 75 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in black and white bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- **When does demand for black and white bathroom rugs peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black and white bathroom rugs niche?**
- Listings span $7.29–$49.25; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 2,445 reviews — the moat a new listing must climb.
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