---
title: "Black and White Balloons — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-and-white-balloons"
last_updated: "2026-08-09T21:04:17.257Z"
locale: en
meta:
description: "Niche score 43/100 · $104K/yr market · 140K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $104K/yr market · 140K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Balloons — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white balloons**
**Skip it**
Prices mostly outside the sweet spot ($4.73–$12.85) — this niche doesn't clear our bar today.
Market size 26Growth 26Conversion 82Competition 66Returns 44Price range 0Avg price 23Brand share 72Review moat 45Quality gap 27
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,010.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$104K**
$104K/yr · 140K searches
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.73–$12.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black and white balloons is a $104K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white balloons market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#539**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **225 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**34%**
- YMSZ34% - ASIYUHY9% - PATYDECRO9% - EICUECUE5% - KADBANER5% - ADOINBY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-and-white-balloons/trend)
## **Top black and white balloons search terms**
- **black and white balloons**102K/yr-1.8%8.0% conv. - **white and black balloons**15K/yr+9.8%7.0% conv. - **black white balloons**6K/yr+2.1%6.3% conv. - **balloons black and white**5K/yr+17.0%7.5% conv. - **black and white ballons**4K/yr+6.9%7.0% conv. - **black and white balloon**4K/yr-0.6%4.3% conv. - **globos blancos y negros**3K/yr-2.8%5.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-and-white-balloons/search-terms)
## **Top black and white balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Balloons 67pcs 12 Inch White Black Thickened Latex Balloons for Birthday Anniversary Wedding Graduation Party Decoration**YMSZ**$6.88**4.7★3,821 rev](https://www.amazon.com/dp/B0D4D58JN2) [2**Black and White Balloons 50pcs 12 inch Black and White Confetti Balloons for Graduation Theme Party Supplies Wedding Birthday Graduation Party Decorations**YMSZ**$6.89**4.6★2,345 rev](https://www.amazon.com/dp/B0G3GF6WHN) [3**100pcs Black and White Balloons 12 Inch Thickened Latex Balloons for Birthday Wedding Graduation Party Decorations (Black White balloon)**ASIYUHY**$7.61**4.7★3,051 rev](https://www.amazon.com/dp/B0C811B64C) [4**Black and White Latex Balloons 50pcs 12 Inches White and Black Thickened Balloons with 1 Ribbon for Graduation Wedding Birthday Party Decorations**PATYDECRO**$6.58**4.8★949 rev](https://www.amazon.com/dp/B0G34JV71F) [5**Black and White Balloons 120pcs White Black Balloon Graland Arch Kit for Birthday Party Graduation Bridal Shower Weddings Decoration**YMSZ**$8.49**4.6★874 rev](https://www.amazon.com/dp/B0BYZHNRXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LYNSP Black and White Balloons 100 Pack 12 Inch White Black Extra Thick Latex Party Balloons for Birthday Wedding Baby Shower Graduation Anniversary Party Decoration**LYNSP**$8.99**186 rev4mo ago](https://www.amazon.com/dp/B0GDVTRWZ8) [**60pcs Black and White Balloons White and Black Balloons for Wedding Engagement Birthday Party Decorations**Ecumutex**$7.01**319 rev5mo ago](https://www.amazon.com/dp/B0GJ4Z4ZFB) [**Black and White Balloons Arch Kit 130pcs White Latex Balloon Garland Different Size Black Latex Balloons for Baby Shower Birthday Wedding Graduation Party Decorations Supplies**FQZYLCH**$7.94**394 rev5mo ago](https://www.amazon.com/dp/B0GH745RQM) [**YMSZ Black and White Balloons Garland Arch Kit 134pcs White Balloon and Black Balloons for Birthday Anniversary Wedding Engagement Graduation Party Decorations**YMSZ**$8.84**4,459 rev5mo ago](https://www.amazon.com/dp/B0GG8RJ5XP) [**Black and White Bow Balloons 60pcs Pearl White Black Balloons with Diy Ribbon Bow for Women Girls Coquette Birthday Wedding Bridal Baby Shower Bachelorette Engagement Anniversary Party Decorations**Togvu**$10.96**411 rev7mo ago](https://www.amazon.com/dp/B0G3VC9CB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KADBANER White Black Balloons 60 pcs 12 Inch Latex Balloons for Wedding Birthday Party Baby Shower Christmas Party Decorations**KADBANER**$4.73**4.6★**▲ 297%**](https://www.amazon.com/dp/B0G2PSLMNM) [**60pcs Black and White Balloons White and Black Balloons for Wedding Engagement Birthday Party Decorations**Ecumutex**$7.01**4.6★**▲ 296%**](https://www.amazon.com/dp/B0GJ4Z4ZFB) [**Black and White Balloons Arch Kit 130pcs White Latex Balloon Garland Different Size Black Latex Balloons for Baby Shower Birthday Wedding Graduation Party Decorations Supplies**FQZYLCH**$7.94**4.6★**▲ 230%**](https://www.amazon.com/dp/B0GH745RQM) [**LYNSP Black and White Balloons 100 Pack 12 Inch White Black Extra Thick Latex Party Balloons for Birthday Wedding Baby Shower Graduation Anniversary Party Decoration**LYNSP**$8.99**4.6★**▲ 203%**](https://www.amazon.com/dp/B0GDVTRWZ8) [**155pcs Black and White Balloon Arch Kit Black and White Balloons with Sand Balloons Bow Ribbon for Coquette Wedding Bridal Shower Birthday Party Decorations**GIZIUXNE**$9.90**4.2★**▲ 177%**](https://www.amazon.com/dp/B0G24X4RNQ)
**~~View all trending →~~**
## **What buyers say about black and white balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Good quality”*
**Inflation/Deflation**9%
*“Easy to blow up with our balloon pump”*
**Size-Overall**9%
*“Perfect size”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Durability**7%
*“durable like a regular balloon”*
**Color**6%
*“True to its colour”*
**Value For Money**4%
*“Great value for money”*
**Ease Of Use**3%
*“Easy to use and looks great”*
**Thickness**2%
*“these balloons had such a beautiful glossy sheen and nice and thick”*
**Brightness/Shine/Glow**2%
*“The balloons were bright”*
### **What buyers complain about **
**Quality-Overall**19%
*“Black balloons are terrible quality”*
**Advertised Vs Actual Product**14%
*“the picture is very deceiving”*
**Inflation/Deflation**13%
*“only two balloons deflated ahead of time”*
**Ease Of Use**7%
*“Its not easy to use”*
**Add-Ons/Attachments**5%
*“no strip to attach them to or dots”*
**Assembly/Installation**5%
*“No assembly materials, balloons only”*
**Color**5%
*“Not black and white like I needed and what the description said”*
**Thickness**3%
*“They feel a little thicker than normal balloons”*
**Material Quality**2%
*“Material is too thin”*
**Size-Overall**2%
*“They came and are so small when you blow them up”*
### **Top return reasons **
**Value For Money**25%
**Color**23%
**Size-Overall**13%
**Quality-Overall**10%
**Inflation/Deflation**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**2%
**Material Quality**2%
**Smell**2%
**Thin**1%
## **Common questions**
- **Is black and white balloons profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 28 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the black and white balloons niche?**
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in black and white balloons?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Inflation/Deflation. The return rate is 3.5%.
- **When does demand for black and white balloons peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the black and white balloons niche?**
- Listings span $4.73–$12.85; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 2,011 reviews — the moat a new listing must climb.
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