---
title: "Black 5x7 Picture Frame — $653K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-5x7-picture-frame"
last_updated: "2026-08-10T04:05:36.269Z"
locale: en
meta:
description: "Niche score 66/100 · $653K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 66/100 · $653K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Black 5x7 Picture Frame — $653K/yr Amazon US Niche (2026) - Flapen"
---
# **black 5x7 picture frame**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 42Conversion 80Competition 90Returns 62Price range 79Avg price 77Brand share 95Review moat 24Quality gap 37
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.59–$55.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.73**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$653K**
$653K/yr · 501K searches
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,712.24**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black 5x7 picture frame is a $653K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black 5x7 picture frame market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$787K–$944K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#377**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**57%**
- upsimples17% - Icona Bay6% - RPJC6% - Califortree5% - Vittanly5% - Fixwal4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-5x7-picture-frame/trend)
## **Top black 5x7 picture frame search terms**
- **black 5x7 picture frame**53K/yr+2.8%10.2% conv. - **5x7 black picture frame**49K/yr+2.4%11.2% conv. - **5x7 wood picture frames**22K/yr+94.6%5.0% conv. - **black picture frames 5x7**38K/yr+8.3%6.0% conv. - **5x7 wood picture frame**36K/yr-19.2%2.3% conv. - **5x7 picture frame bulk**24K/yr+48.8%3.3% conv. - **5x7 frames bulk**24K/yr+45.4%3.1% conv. - **5x7 picture frame black**28K/yr+4.7%8.6% conv. - **5x7 picture frame wood**28K/yr+22.0%4.4% conv. - **5x7 wooden picture frames**31K/yr+75.5%4.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-5x7-picture-frame/search-terms)
## **Top black 5x7 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$39K8%$52K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black**upsimples**$22.26**4.6★25,322 rev](https://www.amazon.com/dp/B081Q6F7D1) [2**RPJC 5x7 Picture Frames Made of Solid Wood High Definition Glass for Table Top Display and Wall Mounting Photo Frame Black**RPJC**$7.80**4.6★31,093 rev](https://www.amazon.com/dp/B06Y26G4K5) [3**upsimples 5x7 Picture Frame Display Pictures 4x6 with Mat or 5 x 7 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$7.67**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQJQVFG) [4**Califortree 5x7 Picture Frame - Can Display Photo 4x6 with Mat Wood Frame with Shatterproof Plexiglass Wall & Tabletop Display Rustic Brown**Califortree**$5.10**4.4★1,600 rev](https://www.amazon.com/dp/B0CRD7VZ4Z) [5**Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Black**Vittanly**$7.65**4.5★311 rev](https://www.amazon.com/dp/B0FK2C9R34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fixwal 5x7 Picture Frame Display Pictures 4x6 with Mat or 5x7 Without Mat Brown Photo Frames for Wall Mounting or Tabletop Decor 2 Pack**Fixwal**$5.84**254 rev8mo ago](https://www.amazon.com/dp/B0G24VYD1P) [**Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Black**Vittanly**$7.65**311 rev11mo ago](https://www.amazon.com/dp/B0FK2C9R34) [**Fisnish 5x7 Picture Frame for Tabletop Display Horizontal or Vertical Wall Mounting Brown**Fisnish**$8.64**3,543 rev1y ago](https://www.amazon.com/dp/B0FFM6N9GW) [**Fixwal 5x7 Picture Frames Set of 5 Rustic Brown Wood Grain with Tempered Real Glass Vintage Photo Frames for Wall Decor Mounting and Tabletop Display**Fixwal**$15.59**586 rev1y ago](https://www.amazon.com/dp/B0FDB27NVV) [**ALIOBLONG 5x7 Picture Frame Set of 2 Black Photo Frame for 4x6 With Mat or 5x7 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount or Tabletop with Shatter-Resistant Acrylic Sheet**ALIOBLONG**$5.88**361 rev1y ago](https://www.amazon.com/dp/B0F8F4P41C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fixwal 5x7 Picture Frame Display Pictures 4x6 with Mat or 5x7 Without Mat Brown Photo Frames for Wall Mounting or Tabletop Decor 2 Pack**Fixwal**$5.84**4.6★**▲ 198%**](https://www.amazon.com/dp/B0G24VYD1P) [**Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Black**Vittanly**$7.65**4.5★**▲ 110%**](https://www.amazon.com/dp/B0FK2C9R34) [**Fisnish 5x7 Picture Frame for Tabletop Display Horizontal or Vertical Wall Mounting Brown**Fisnish**$8.64**4.4★**▲ 101%**](https://www.amazon.com/dp/B0FFM6N9GW) [**ALIOBLONG 5x7 Picture Frame Set of 2 Black Photo Frame for 4x6 With Mat or 5x7 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount or Tabletop with Shatter-Resistant Acrylic Sheet**ALIOBLONG**$5.88**4.4★**▲ 88%**](https://www.amazon.com/dp/B0F8F4P41C) [**Hongkee 5x7 Picture Frame with Glass Display Pictures 4x6 with Mat or 5 x 7 without Mat - Wall and Tabletop 5 by 7 Photo Wooden Frames (Rustic Brown 1 Pack)**Hongkee**$7.76**4.5★**▲ 68%**](https://www.amazon.com/dp/B0DY1N7M63)
**~~View all trending →~~**
## **What buyers say about black 5x7 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**35%
*“Beautiful Frame”*
**Quality-Overall**15%
*“Decent quality”*
**Value For Money**13%
*“They were inexpensive”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**3%
*“Well built”*
**Color**3%
*“The colors are pretty”*
**Size-Overall**2%
*“the size was accurate”*
**Weight Light**2%
*“Super lightweight”*
**Design-Overall**2%
*“Well built”*
### **What buyers complain about **
**Quality-Overall**22%
*“Very cheap quality”*
**Frame Quality**18%
*“Bad frame”*
**Material Quality**9%
*“Shoddy Material Does Not Create Bargains”*
**Value For Money**5%
*“not worth the price really”*
**Thickness**4%
*“Not nearly thick enough”*
**Advertised Vs Actual Product**3%
*“picture is a little deceptive”*
**Wood Quality**3%
*“Not Real Wood”*
**Strength**3%
*“Flimsy and cheap”*
**Durability**3%
*“Broke easily”*
**Size-Overall**3%
*“it is slightly bigger”*
### **Top return reasons **
**Frame Quality**47%
**Size-Overall**23%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Value For Money**4%
**Color**3%
**Defective Material/Parts**1%
**Wood Quality**1%
**Strength**1%
## **Common questions**
- **Is black 5x7 picture frame profitable to sell on Amazon United States?**
- The niche generates $653K/yr across 86 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the black 5x7 picture frame niche?**
- 51 brands and 55 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in black 5x7 picture frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.5%.
- **When does demand for black 5x7 picture frame peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the black 5x7 picture frame niche?**
- Listings span $4.59–$55.76; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 5,712 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)