---
title: "Birthday Tablecloth — $421K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-tablecloth"
last_updated: "2026-08-09T14:06:51.276Z"
locale: en
meta:
description: "Niche score 57/100 · $421K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $421K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Birthday Tablecloth — $421K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday tablecloth**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 24Conversion 62Competition 83Returns 60Price range 65Avg price 45Brand share 96Review moat 55Quality gap 23
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Good****$4.98–$33.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$421K**
$421K/yr · 683K searches
**Review moat**
**Good****1,304.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, birthday tablecloth is a $421K/yr Amazon United States market (683K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday tablecloth market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$344K–$458K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#336**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**33%**
Top 20: 76%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**63%**
- NatNarr13% - Horaldaily5% - Miucat5% - WNINK5% - Gatherfun5% - Artoid Mode5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/birthday-tablecloth/trend)
## **Top birthday tablecloth search terms**
- **birthday tablecloth**241K/yr-5.5%4.0% conv. - **happy birthday tablecloth**97K/yr-0.8%3.9% conv. - **birthday table cloth**52K/yr+5.2%3.0% conv. - **paper tablecloths**27K/yr+21.9%1.5% conv. - **table cloth birthday**23K/yr+3.0%2.5% conv. - **birthday party tablecloth**21K/yr+5.4%2.9% conv. - **birthday table cover**22K/yr-5.9%2.9% conv. - **happy birthday table cloth**21K/yr-3.9%3.2% conv. - **birthday table cloths**22K/yr-14.2%3.2% conv. - **birthday table cloths disposable**12K/yr+8.5%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/birthday-tablecloth/search-terms)
## **Top birthday tablecloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$50K16%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NatNarr 3 Pack Plastic Birthday Tablecloth 54 x 108 Inch Disposable PE Happy Birthday Tablecloth Waterproof Rectangle Birthdays Party Table Cover for Birthdays Party Decorations**NatNarr**$9.09**4.7★460 rev](https://www.amazon.com/dp/B0DKN9PMJC) [2**Miucat 3pcs Birthday Tablecloth Happy Birthday Decorations Set Colorful Rainbow Dots Design with Happy Birthday Tablecloth. Waterproof Plastic Table Covers for Boys/Girls Party 54X108inch**Miucat**$8.87**4.7★294 rev](https://www.amazon.com/dp/B0D8BCQHJV) [3**WNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations**WNINK**$6.01**4.8★518 rev](https://www.amazon.com/dp/B0FZQKS1KX) [4**Artoid Mode Polka Dot Beige Happy Birthday Table Runner Seasonal Kitchen Dining Table Decoration for Home Party Decor 13x72 Inch**Artoid Mode**$7.26**4.8★1,085 rev](https://www.amazon.com/dp/B0CG962XR4) [5**Horaldaily Birthday Tablecloth 60x84 Inch Rectangular Happy Birthday Ballon White Washable Seasonal Table Cover for Party Picnic Dinner Decor**Horaldaily**$14.34**4.7★646 rev](https://www.amazon.com/dp/B0CS2YSY2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations**WNINK**$6.01**518 rev8mo ago](https://www.amazon.com/dp/B0FZQKS1KX) [**misaya 3 Packs Dot Disposable Table Cloth 54 x 108 Inch Waterproof Plastic Tablecloth Rectangle Gold Dots in White Table Covers for Picnic Birthday Party and Back to School**misaya**$8.12**152 rev9mo ago](https://www.amazon.com/dp/B0FVXN271K) [**QZYL 4 Packs White Plastic Tablecloth Large Sturdy Disposable Table Cloth**QZYL**$8.25**1,498 rev1y ago](https://www.amazon.com/dp/B0DZCYFD3D) [**XCHI Happy Birthday Cake Gifts Colorful Balloons White Tablecloth Rectangle Washable Table Covers for Indoor Outdoor Dining Table Home Party Decorations 60x84 Inch**XCHI**$14.84**126 rev1y ago](https://www.amazon.com/dp/B0F1N73WB1) [**LIKAJON 2 Pack White and Gold Dot Tablecloth White Plastic Table Cloths for Parties Disposable 54x108in Waterproof Rectangular Camping Tablecloth for Birthday Party Picnic Baby Shower**LIKAJON**$4.98**1,504 rev1y ago](https://www.amazon.com/dp/B0DLH5PPPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**misaya 3 Packs Dot Disposable Table Cloth 54 x 108 Inch Waterproof Plastic Tablecloth Rectangle Gold Dots in White Table Covers for Picnic Birthday Party and Back to School**misaya**$8.12**4.7★**▲ 192%**](https://www.amazon.com/dp/B0FVXN271K) [**WNINK 2 Pack Happy Birthday Plastic Tablecloths 54108 Inch Disposable Waterproof Birthday Party Table Covers Colorful Polka Dot Rectangle Tablecloths for Kids Boys Girls Birthday Decorations**WNINK**$6.01**4.8★**▲ 154%**](https://www.amazon.com/dp/B0FZQKS1KX) [**PARTY ULYJA Happy Birthday Plastic Tablecloths 2 Pack Rainbow Disposable Table Covers White Shower Party Tablecovers 54 x 108 Inch Rectangle Table Cloths for Picnic Birthday Wedding Parties 8 ft**PARTY ULYJA**$5.90**4.5★**▲ 76%**](https://www.amazon.com/dp/B092KFJY9G) [**Happy Birthday Decorations: Birthday Party Supplies Set - Birthday Dots Design with Happy Birthday Tablecloth. Includes 3 Pack of 54X108inch Waterproof Plastic Table Covers for Boys/Girls Party**Gatherfun**$9.08**4.7★**▲ 54%**](https://www.amazon.com/dp/B0CDZZZSRS) [**TheoZemica 6 Pcs Disposable Table Covers for Party 54108 Inch Kraft Paper Tablecloth Rectangular Waterproof 3 Ply Paper & Plastic Table Cloth for Graduation Birthday Wedding Christmas Thanksgiving**TheoZemica**$28.00**4.4★**▲ 39%**](https://www.amazon.com/dp/B0DG2FN81J)
**~~View all trending →~~**
## **What buyers say about birthday tablecloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality and covered the tables completely”*
**Color**15%
*“Vivid colors”*
**Value For Money**13%
*“Good value for the money”*
**Advertised Vs Actual Product**9%
*“As described”*
**Durability**6%
*“held up well”*
**Size-Overall**6%
*“Fit the table”*
**Ease Of Cleaning**5%
*“That its good to have for a quick clean up”*
**Material Quality**4%
*“The material is lightweight”*
**Thickness**3%
*“Nice, thick tablecloths that were perfect for a birthday party”*
**Brightness/Shine/Glow**2%
*“The color and shine very nice”*
### **What buyers complain about **
**Thickness**19%
*“I was looking for some more thicker”*
**Quality-Overall**18%
*“Cheap looking table cloth”*
**Material Quality**7%
*“The material is extremely thin”*
**Thin**6%
*“to thin”*
**Color**6%
*“Color not as expected”*
**Smell**6%
*“Has a slight smell”*
**Size-Overall**4%
*“Small”*
**Advertised Vs Actual Product**3%
*“LITERALLY SILVER FOIL - false advertising”*
**Durability**3%
*“Breaks easily, can use only once”*
**Value For Money**2%
*“expensive”*
### **Top return reasons **
**Color**18%
**Size-Overall**18%
**Value For Money**15%
**Material Quality**14%
**Thin**11%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Thickness**2%
**Display Colors**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is birthday tablecloth profitable to sell on Amazon United States?**
- The niche generates $421K/yr across 49 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the birthday tablecloth niche?**
- 43 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in birthday tablecloth?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 2.6%.
- **When does demand for birthday tablecloth peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the birthday tablecloth niche?**
- Listings span $4.98–$33.70; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.
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