---
title: "Search terms — birthday king - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-king/search-terms"
last_updated: "2026-08-09T14:10:04.733Z"
locale: en
meta:
  description: "Niche score 39/100 · $183K/yr market · 246K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $183K/yr market · 246K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — birthday king - Flapen"
---

# **birthday king**

**Skip it**

A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 24Conversion 71Competition 19Returns 39Price range 37Avg price 46Brand share 39Review moat 84Quality gap 35

**Review moat**

**Great****324**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.49**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$183K**

$183K/yr · 246K searches

**Price range**

**Okay****$4.97–$20.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

## Search terms