---
title: "Birthday Invitations — $271K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-invitations"
last_updated: "2026-08-09T16:09:17.914Z"
locale: en
meta:
description: "Niche score 54/100 · $271K/yr market · 852K searches/yr · $10.94 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $271K/yr market · 852K searches/yr · $10.94 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Birthday Invitations — $271K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday invitations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-24.2% this quarter) keeps it on the watch list.
Market size 49Growth 13Conversion 36Competition 84Returns 85Price range 66Avg price 41Brand share 91Review moat 80Quality gap 19
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****394.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.19–$35.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$271K**
$271K/yr · 852K searches
**Avg price**
**Okay****$10.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, birthday invitations is a $271K/yr Amazon United States market (852K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday invitations market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$328K–$438K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#513**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**44%**
Top 20: 78%
**Top-5 click share**
**31%**
Top 20: 68%
**Open market**
**52%**
- qinghemengxia15% - QZJ13% - Sweetzer & Orange6% - GSM Brands5% - Hotop4% - Yangmics Direct4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/birthday-invitations/trend)
## **Top birthday invitations search terms**
- **birthday invitations**175K/yr-23.7%2.5% conv. - **invitations**81K/yr-8.6%1.0% conv. - **birthday invitations for boys**96K/yr-27.4%4.3% conv. - **birthday invitations girl**104K/yr-38.9%3.1% conv. - **party invitations**63K/yr-5.3%1.8% conv. - **birthday party invitations**61K/yr-20.6%3.5% conv. - **invitation cards**42K/yr-11.5%1.0% conv. - **invitation**34K/yr-22.7%0.3% conv. - **birthday invites**27K/yr-16.1%2.4% conv. - **boys birthday invitations**16K/yr-19.6%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/birthday-invitations/search-terms)
## **Top birthday invitations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QZJ Boy Games Birthday Party Invitation Supplies with Envelopes Set of 20 Bruh Birthday Invitation Fill in Blank Double Sided**QZJ**$9.00**4.8★520 rev](https://www.amazon.com/dp/B0DN6HMJM2) [2**qinghemengxia Birthday Invitations with Envelopes 20PCS Birthday Party Invitations for Boys and Girls Birthday Party Supplies**qinghemengxia**$7.23**4.8★87 rev](https://www.amazon.com/dp/B0DJM4JC4M) [3**qinghemengxia Lets Party! Birthday Invitations - Cute Flower - 20Pcs Double-Sided Fill- In Invitation Cards & Envelopes For Boys Girls Birthday Party Favor & Supplies 6 x 4 Inch**qinghemengxia**$7.51**4.6★173 rev](https://www.amazon.com/dp/B0DJM3CLSB) [4**GSM Brands Invitations for Birthday Party - 20 Cards with Envelopes**GSM Brands**$8.05**4.7★1,172 rev](https://www.amazon.com/dp/B07RJ8GWS3) [5**Hotop 24 Sets Butterfly Birthday Invitations with Stickers and Envelopes for Kids Girls Cute Butterfly Party Invitations Cards for Birthday Baby Shower Party Favors Supplies 4x6 Inch**Hotop**$8.60**4.8★744 rev](https://www.amazon.com/dp/B0C89RG288)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DiXteption 36 Pcs Cartoon Birthday Invitations Anime Theme Birthday Party Invitations Includes 12 invitation cards 12 envelopes and 12 stickers.**DiXteption**$15.73**80 rev7mo ago](https://www.amazon.com/dp/B0G43ZBWW4) [**Dinggaogao Video Game Birthday Party Invitations- 3x6 Inch Double-Sided Invite Cards with 20 Envelopes Game Party Decoration Birthday presents for boys (20 invitations + 20 Envelopes)**Dinggaogao**$7.03**41 rev1y ago](https://www.amazon.com/dp/B0F29N2N8J) [**SIXEIGHT Pink Bow Birthday Invitations for Girls Boys Pink Bow Birthday Party Invitations for Decoration 20 Pack Girly Party Invite Cards with Envelopes Bows Parties Decorations 4x6 Inch-A04**SIXEIGHT**$11.94**91 rev1y ago](https://www.amazon.com/dp/B0DPLYSQ3F) [**QZJ Boy Games Birthday Party Invitation Supplies with Envelopes Set of 20 Bruh Birthday Invitation Fill in Blank Double Sided**QZJ**$9.00**520 rev1y ago](https://www.amazon.com/dp/B0DN6HMJM2) [**QZJ Bruh Birthday Invitation Supplies with Envelopes Set of 20 Birthday Invitations for Boys Teens Fill in Blank Double Sided**QZJ**$8.72**520 rev1y ago](https://www.amazon.com/dp/B0DN6GMNSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QZJ Boy 10Th Birthday Invitation Supplies with Envelopes Set of 20 Bruh Youre Invited Birthday Party Invites Fill in Blank Double Sided**QZJ**$9.47**4.8★**▲ 255%**](https://www.amazon.com/dp/B0DN6GP4Y6) [**DiXteption 36 Pcs Cartoon Birthday Invitations Anime Theme Birthday Party Invitations Includes 12 invitation cards 12 envelopes and 12 stickers.**DiXteption**$15.73**4.7★**▲ 231%**](https://www.amazon.com/dp/B0G43ZBWW4) [**Stonehouse Collection | You Are Invited Formal Fill-in Party Invitations With Envelopes | 25 Invites & Envelopes | Wedding Baby Shower Rehearsal Dinner Birthday Party (Formal Your Invited)**Stonehouse Collection**$12.03**4.6★**▲ 127%**](https://www.amazon.com/dp/B07RWL3HMV) [**TIRYWT Tie Dye Theme Birthday Invitations Fill-In Style Birthday Party Invitations with Envelopes For Boys Girls(20-Pack) Birthday Party Decorations And Supplies -yqk-a63**TIRYWT**$9.54**4.7★**▲ 71%**](https://www.amazon.com/dp/B0BLHHH9TX) [**Dinggaogao Video Game Birthday Party Invitations- 3x6 Inch Double-Sided Invite Cards with 20 Envelopes Game Party Decoration Birthday presents for boys (20 invitations + 20 Envelopes)**Dinggaogao**$7.03**4.5★**▲ 45%**](https://www.amazon.com/dp/B0F29N2N8J)
**~~View all trending →~~**
## **What buyers say about birthday invitations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great quality, quick turnaround and amazing price”*
**Advertised Vs Actual Product**12%
*“Like advertised”*
**Value For Money**10%
*“Definitely worth the price”*
**Print Quality**7%
*“the print is clear”*
**Thickness**6%
*“Very thick card”*
**Design-Overall**5%
*“A fun design for kids”*
**Color**5%
*“Bright colors”*
**Size-Overall**3%
*“Great size”*
**Paper Quality**3%
*“Good quality cardstock”*
**Ease Of Use**3%
*“User friendly”*
### **What buyers complain about **
**Value For Money**17%
*“Cheap product”*
**Size-Overall**11%
*“Invitation does not fit into envelope”*
**Advertised Vs Actual Product**8%
*“Inaccurate description”*
**Adhesion/Stickiness**6%
*“did not have adhesive”*
**Writing Experience**6%
*“Write small and the space is limited”*
**Storage Capacity**5%
*“Not enough space to put all your info”*
**Ink Leakage**5%
*“Came damaged with pressure marks and ink transfer”*
**Thickness**5%
*“They are very thin”*
**Color**5%
*“But wish the stickers weren't just the plain brown”*
**Quality-Overall**4%
*“Not the best”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Value For Money**22%
**Size-Overall**11%
**Quality-Overall**8%
**Design-Overall**7%
**Color**6%
**Defective Material/Parts**3%
**Unsustainable Design**3%
**Print Quality**2%
**Writing Experience**2%
## **Common questions**
- **Is birthday invitations profitable to sell on Amazon United States?**
- The niche generates $271K/yr across 59 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the birthday invitations niche?**
- 47 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in birthday invitations?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for birthday invitations peak?**
- Demand peaks in Jan–May; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the birthday invitations niche?**
- Listings span $4.19–$35.68; the average listing price is $10.94 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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