---
title: "Search terms — birthday gnome - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-gnome/search-terms"
last_updated: "2026-08-09T17:26:37.122Z"
locale: en
meta:
  description: "Niche score 51/100 · $61K/yr market · 64K searches/yr · $13.70 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 51/100 · $61K/yr market · 64K searches/yr · $13.70 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — birthday gnome - Flapen"
---

# **birthday gnome**

**Worth a look**

Shows low returns (1.1%), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 15Conversion 75Competition 64Returns 93Price range 52Avg price 64Brand share 81Review moat 91Quality gap 19

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****182.34**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.70**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.91–$25.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$61K**

$61K/yr · 64K searches

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms