---
title: "Birthday Crochet — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-crochet"
last_updated: "2026-08-09T15:20:57.624Z"
locale: en
meta:
description: "Niche score 52/100 · $62K/yr market · 102K searches/yr · $11.21 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $62K/yr market · 102K searches/yr · $11.21 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Birthday Crochet — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday crochet**
**Worth a look**
Shows low returns (0.7%), but a small market ($62K/yr) keeps it on the watch list.
Market size 15Growth 23Conversion 62Competition 84Returns 96Price range 21Avg price 43Brand share 87Review moat 89Quality gap 16
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****215.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$8.10–$16.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$62K**
$62K/yr · 102K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, birthday crochet is a $62K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday crochet market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$56K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#1,816**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **98%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **12 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**47%**
- Glydein16% - Ovrrcame11% - MAMAGIFTREE7% - AICase7% - Crisky7% - AVBODA6%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -4.1% search growth over the last 90 days.
3K2KPrime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/birthday-crochet/trend)
## **Top birthday crochet search terms**
- **happy birthday crochet**17K/yr+35.4%3.1% conv. - **birthday crochet**19K/yr-3.8%3.5% conv. - **crochet birthday gift**14K/yr+2.8%3.1% conv. - **birthday crochet gifts**17K/yr-29.4%4.2% conv. - **happy birthday crochet gift**12K/yr-12.8%3.6% conv. - **crochet birthday**10K/yr-6.2%3.5% conv. - **birthday crochet animals**7K/yr+21.7%3.9% conv. - **happy birthday crochet animal**6K/yr-52.7%3.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/birthday-crochet/search-terms)
## **Top birthday crochet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AICase Positive Crochet Cake Happy Birthday Gifts Fanny Knitted Cake Unique**AICase**$11.64**4.8★208 rev](https://www.amazon.com/dp/B0F21NC79W) [2**Ovrrcame Crochet Sunflower Plush Inspirational Funny Happy Birthday Gifts for Women Man Mom Sister Best Friend Coworker Unique Gift Ideas for Her Him Birthday Decorations/Mothers Day**Ovrrcame**$13.87**4.8★179 rev](https://www.amazon.com/dp/B0FJ5QD8CB) [3**Crisky Crochet Funny Birthday Gifts for Women Cute Birthday Card for Women Bday Party Decorations Her Him Men Teen Girls Teacher Sister Mom Coworker Male Female Unique Desk Decor**Crisky**$9.42**4.8★69 rev](https://www.amazon.com/dp/B0GBCGDSMT) [4**Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor**Glydein**$10.12**4.8★17 rev](https://www.amazon.com/dp/B0GVJ5G5H1) [5**Mini Happy Birthday Gifts for Women Handmade Crochet Sunshine Fall Decor**AVBODA**$12.02**4.7★118 rev](https://www.amazon.com/dp/B0FL2HZ79T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Birthday Gifts for Women Positive Crochet Cake for Birthday**Juxrytyix**$10.12**5 rev3mo ago](https://www.amazon.com/dp/B0GXVK5MBN) [**YOOJEE Crochet Forget Me Not Flower Pot Birthday Gifts for Women**YOOJEE**$9.98**1,021 rev3mo ago](https://www.amazon.com/dp/B0GXV6J1ZG) [**Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor**Glydein**$10.12**17 rev4mo ago](https://www.amazon.com/dp/B0GVJ5G5H1) [**MAMAGIFTREE Birthday Gifts for Women Men Crochet Pickle Funny Dill Pickle Plush with Crown and Card Cute Birthday Desk Decor for Mom Dad Coworkers Friends**MAMAGIFTREE**$10.68**125 rev6mo ago](https://www.amazon.com/dp/B0GKPY8LJH) [**Crisky Crochet Funny Birthday Gifts for Women Cute Birthday Card for Women Bday Party Decorations Her Him Men Teen Girls Teacher Sister Mom Coworker Male Female Unique Desk Decor**Crisky**$9.42**69 rev7mo ago](https://www.amazon.com/dp/B0GBCGDSMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AceThrills Positive Birthday Gifts for Women Men - Cute Handmade Crochet Sunflower Decor with Bday Card - Happy Birthday Gifts for Women Men Friend Sister Brother Wife Girlfriend Dad Mom Grandma**AceThrills**$9.38**4.7★**▲ 196%**](https://www.amazon.com/dp/B0GPPCFY4Q) [**YOOJEE Crochet Forget Me Not Flower Pot Birthday Gifts for Women**YOOJEE**$9.98**4.8★**▲ 194%**](https://www.amazon.com/dp/B0GXV6J1ZG) [**Happy Birthday Gifts for Women Positive Crochet Cake for Birthday**Juxrytyix**$10.12**4.7★**▲ 194%**](https://www.amazon.com/dp/B0GXVK5MBN) [**Glydein Cute Birthday Gifts for Women Handmade Crochet Pink Heart Flower Small Happy Birthday Gift for Her Mom Daughter Wife Sister Aunt Coworkers Friends Girlfriend Party Decor**Glydein**$10.12**4.8★**▲ 193%**](https://www.amazon.com/dp/B0GVJ5G5H1) [**MAMAGIFTREE Birthday Gifts for Women Men Crochet Pickle Funny Dill Pickle Plush with Crown and Card Cute Birthday Desk Decor for Mom Dad Coworkers Friends**MAMAGIFTREE**$10.68**4.6★**▲ 151%**](https://www.amazon.com/dp/B0GKPY8LJH)
**~~View all trending →~~**
## **What buyers say about birthday crochet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**37%
*“Cool Gift”*
**Quality-Overall**20%
*“Excellent quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Size-Overall**7%
*“True to size”*
**Value For Money**4%
*“Good value for the money”*
**Fun/Entertainment Experience**4%
*“Fun and cute”*
**Design-Overall**3%
*“Amazing well constructed”*
**Color**3%
*“Nice and colorful”*
**Soft Feel**2%
*“the plush is SOFT”*
**Stitch/Finish/Polish**2%
*“stitching is clean”*
### **What buyers complain about **
**Size-Overall**47%
*“Small gift,”*
**Advertised Vs Actual Product**7%
*“Mine doesn't look like the pictures”*
**Value For Money**5%
*“Could be cheaper,”*
**Quality-Overall**3%
*“It looks cheap”*
**Functionality-Overall**2%
*“Doesnt hold the signs”*
**Adhesion/Stickiness**2%
*“The cards don't stick on in any way”*
**Strength**1%
*“A few of the cards are a little bent”*
**Gifting Purpose**1%
*“I'm the kind of person who dreads buying gifts for the man who either already has everything or immediately buys whatever he wants”*
**Material Quality**1%
*“Cons: the crown part is not so metallic”*
**Smell**1%
*“smelled strongly of potpourri when I got it”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**13%
**Value For Money**6%
**Quality-Overall**5%
**Gifting Purpose**4%
**Defective Material/Parts**3%
**Shape/Style**2%
**Product Condition**1%
**Adhesion/Stickiness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is birthday crochet profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 59 tracked products. 7 of 43 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the birthday crochet niche?**
- 37 brands and 45 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in birthday crochet?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
- **What does it cost to enter the birthday crochet niche?**
- Listings span $8.10–$16.83; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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