---
title: "Birthday Candles Bulk — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/birthday-candles-bulk"
last_updated: "2026-08-09T16:13:53.402Z"
locale: en
meta:
description: "Niche score 49/100 · $48K/yr market · 39K searches/yr · $11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $48K/yr market · 39K searches/yr · $11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Birthday Candles Bulk — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday candles bulk**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 90Competition 46Returns 98Price range 79Avg price 46Brand share 57Review moat 87Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****254.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.82–$51.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, birthday candles bulk is a $48K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday candles bulk market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#593**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**21%**
- PHD CAKE33% - Cwise12% - CAKE CODE10% - MAQIHAN8% - Lounsweer8% - MTLEE8%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -9.6% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/birthday-candles-bulk/trend)
## **Top birthday candles bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHD CAKE 288-Count Multicolored Spiral Birthday Candle Birthday Candles for Cake Cupcake Candles Party Celebration**PHD CAKE**$9.12**4.6★73 rev](https://www.amazon.com/dp/B0F1FPPS1W) [2**MAQIHAN Spiral Birthday Candles 288 Count - Multicolor Cake Candles Bulk**MAQIHAN**$6.94**4.6★58 rev](https://www.amazon.com/dp/B0F2YJHKM7) [3**Cwise 280-Count Birthday Candles Bulk Pack with Holders Spiral Cake & Cupcake Candles Multicolor Slim Party Candles Colorful Cake Decorations**Cwise**$12.18**4.5★74 rev](https://www.amazon.com/dp/B0CHTF5WGR) [4**Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration**Lounsweer**$51.73**5.0★1 rev](https://www.amazon.com/dp/B0FR5BCKVS) [5**CAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations**CAKE CODE**$8.37**4.8★8 rev](https://www.amazon.com/dp/B0G33VCZMW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations**CAKE CODE**$8.37**8 rev8mo ago](https://www.amazon.com/dp/B0G33VCZMW) [**CAKE CODE 144-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations**CAKE CODE**$6.57**12 rev8mo ago](https://www.amazon.com/dp/B0G33TJM3Z) [**ARTISAN CAKE 288-Count Multicolored Birthday Candles Spiral Candles Cupcake Candles Party Celebration**ARTISAN CAKE**$7.93**7 rev8mo ago](https://www.amazon.com/dp/B0G1CJK9H2) [**Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration**Lounsweer**$51.73**1 rev10mo ago](https://www.amazon.com/dp/B0FR5BCKVS) [**Cwise - 50-Count Spiral Birthday Cake Candles Mini Pastel Rainbow Spiral Candles for Cake or Cupcake 25 Unique Colors (2 of Each Color)**Cwise**$8.46**73 rev11mo ago](https://www.amazon.com/dp/B0FPBT4DBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTISAN CAKE 288-Count Multicolored Birthday Candles Spiral Candles Cupcake Candles Party Celebration**ARTISAN CAKE**$7.93**5.0★**▲ 411%**](https://www.amazon.com/dp/B0G1CJK9H2) [**CAKE CODE 288-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations**CAKE CODE**$8.37**4.8★**▲ 266%**](https://www.amazon.com/dp/B0G33VCZMW) [**Lounsweer 50 Pack (3500 Count) Bulk Spiral Birthday Candles Multicolored Birthday Candles for Cake or Cupcake Party Celebration**Lounsweer**$51.73**5.0★**▲ 163%**](https://www.amazon.com/dp/B0FR5BCKVS) [**MTLEE 576 Pcs Birthday Candles Bulk Spiral Cake Candles for Celebrating Birthday Cake Decorations for Holiday Party Supplies (4 Color)**MTLEE**$15.81**4.6★**▲ 137%**](https://www.amazon.com/dp/B0DG2JZM8X) [**CAKE CODE 144-Count Classic Spiral Birthday Candles Multicolored Bulk Party Candles for Cupcakes Tiered Cakes and Milestone Celebrations**CAKE CODE**$6.57**4.2★**▲ 79%**](https://www.amazon.com/dp/B0G33TJM3Z)
**~~View all trending →~~**
## **What buyers say about birthday candles bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great value for the price”*
**Color**17%
*“The colors are vibrant”*
**Advertised Vs Actual Product**14%
*“Just what I needed”*
**Brightness/Shine/Glow**11%
*“Colors are bright, burn nicely and good quality candles for the price”*
**Quality-Overall**10%
*“Good quality 6 pack”*
**Size-Overall**7%
*“it fit excellently”*
**Efficiency**2%
*“Works great”*
**Ease Of Use**2%
*“easy to use”*
**Smell**1%
*“There is not a smell to them at all”*
**Fire Resistance**1%
*“Burn great”*
### **What buyers complain about **
**Size-Overall**43%
*“Wick is short”*
**Thickness**10%
*“Smaller/ thinner than I expected”*
**Strength**7%
*“flimsy than expected”*
**Quality-Overall**5%
*“The quality is not there”*
**Advertised Vs Actual Product**4%
*“Dont look like the post”*
**Color**4%
*“Also- the boxes to do not contain the amount of each color”*
**Value For Money**1%
*“kind of chincy for the price”*
**Gifting Purpose**1%
*“Not that you'll be giving them as a gift”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**14%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**3%
**Color**3%
**Display Colors**3%
**Functionality-Overall**3%
**Compatibility-Overall**2%
**Leak-Proof**1%
## **Common questions**
- **Is birthday candles bulk profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the birthday candles bulk niche?**
- 13 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in birthday candles bulk?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.4%.
- **When does demand for birthday candles bulk peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the birthday candles bulk niche?**
- Listings span $5.82–$51.73; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)