---
title: "Bird Clock — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bird-clock"
last_updated: "2026-08-09T17:11:01.352Z"
locale: en
meta:
description: "Niche score 43/100 · $162K/yr market · 128K searches/yr · $38.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $162K/yr market · 128K searches/yr · $38.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bird Clock — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **bird clock**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 27Conversion 41Competition 47Returns 29Price range 70Avg price 95Brand share 8Review moat 53Quality gap 84
**Avg price**
**Incredible****$38.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.25–$129.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,362.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$162K**
$162K/yr · 128K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bird clock is a $162K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird clock market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$156K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**2%**
- Mark Feldstein & Associates78% - Belinlen13% - CLXEAST2% - Aurowit2% - Clockswise2% - UxicRuya1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bird-clock/trend)
## **Top bird clock search terms**
- **bird clock**72K/yr+6.6%2.6% conv. - **bird clock that sings on hour**32K/yr-8.6%4.5% conv. - **singing bird clock**16K/yr-2.4%2.9% conv. - **bird wall clock**9K/yr+3.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bird-clock/search-terms)
## **Top bird clock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 8 Inch Green**Mark Feldstein & Associates**$34.52**4.4★1,097 rev](https://www.amazon.com/dp/B0B1L2FWV9) [2**Mark Feldstein The Original Singing Bird Clock 8 Inch Green**Mark Feldstein & Associates**$34.27**4.4★1,510 rev](https://www.amazon.com/dp/B000EDCTFW) [3**Belinlen Singing Bird Wall Clock 12 Inch of The Bird Names and Songs**Belinlen**$20.11**3.8★1,200 rev](https://www.amazon.com/dp/B078R8W927) [4**Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 13 Inch Green**Mark Feldstein & Associates**$44.38**4.4★1,097 rev](https://www.amazon.com/dp/B0B8QVZB58) [5**Mark Feldstein Limited Edition 20th Anniversary Singing Bird Wall/Desk Clock 8 Inch**Mark Feldstein & Associates**$34.23**4.4★2,028 rev](https://www.amazon.com/dp/B07MHPX17Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EZXZZ Retro Vintage Bird 8 Inch Small Wooden Wall Clock - Silent Non-Ticking Battery Operated Decorative Clock for Kitchen Home Bedroom and Office**EZXZZ**$7.25**30 rev7mo ago](https://www.amazon.com/dp/B0G6WRX7RL) [**Aurowit Singing Bird Wall Clock 13.3 Inch Silent Non-Ticking Movement**Aurowit**$33.36**37 rev11mo ago](https://www.amazon.com/dp/B0FLDJH639) [**Clockswise 12 Round Decorative Singing Bird Wall Clock Battery-Operated with Wild Nature Sounds Hourly Chime (Green)**Clockswise**$22.66**30 rev1y ago](https://www.amazon.com/dp/B0F9B7TF9T) [**The Bradford Exchange Songbird Melodies Sculptural Wall Clock Featuring 12 Hand-Painted Bird Species that Mark The Hours On A Wooden-Framed Face with A Barn Board Look**The Bradford Exchange**$129.11**7 rev1y ago](https://www.amazon.com/dp/B0F3DQMTYV) [**CLXEAST 13.3 Inch Bird Clock That Sings on Hour Singing Bird Clock with Nature Sounds from 6 am-9 pm and Silent Night Mode Forest Green Finish Gifts for Bird Lovers House Warming Gifts New Home**CLXEAST**$33.83**61 rev1y ago](https://www.amazon.com/dp/B0F29FN5B1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EZXZZ Retro Vintage Bird 8 Inch Small Wooden Wall Clock - Silent Non-Ticking Battery Operated Decorative Clock for Kitchen Home Bedroom and Office**EZXZZ**$7.25**4.1★**▲ 259%**](https://www.amazon.com/dp/B0G6WRX7RL) [**Mark Feldstein Audubon Singing Bird Wall Clock 13 Inch Premium Cherry**Mark Feldstein & Associates**$58.33**4.4★**▲ 61%**](https://www.amazon.com/dp/B07YVCRFSB) [**Mark Feldstein The Original Singing Bird Wall Clock 13 Inch Green**Mark Feldstein & Associates**$44.48**4.5★**▲ 54%**](https://www.amazon.com/dp/B004Y4WCX6) [**Mark Feldstein Limited Edition 20th Anniversary Singing Bird Wall/Desk Clock 8 Inch**Mark Feldstein & Associates**$34.23**4.4★**▲ 54%**](https://www.amazon.com/dp/B07MHPX17Y) [**Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 8 Inch Green**Mark Feldstein & Associates**$34.52**4.4★**▲ 34%**](https://www.amazon.com/dp/B0B1L2FWV9)
**~~View all trending →~~**
## **What buyers say about bird clock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alarm/Timer Accuracy**15%
*“A fun and reliable clock”*
**Audio Quality**14%
*“Very Clear sound”*
**Gifting Purpose**11%
*“Great gift for yourself and others”*
**Quality-Overall**9%
*“Good product as advertised”*
**Size-Overall**7%
*“Nice size”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Fun/Entertainment Experience**5%
*“My family and I are enjoying it”*
**Noise Level**5%
*“The quiet clock”*
**Design-Overall**4%
*“Beautiful design”*
**Efficiency**4%
*“Works great”*
### **What buyers complain about **
**Durability**19%
*“Broke in 2 years”*
**Noise Level**19%
*“But the bird sounds are very LOUD”*
**Size-Overall**13%
*“Much bigger than the first one”*
**Functionality-Overall**11%
*“Clock does not work”*
**Quality-Overall**8%
*“Extremely cheap”*
**Instructions/User Manual/Troubleshooting**6%
*“I have followed the instructions word for word several times and had a friend do the same to no avail”*
**Value For Money**4%
*“WASTE OF MONEY”*
**Alarm/Timer Accuracy**2%
*“The clock has never worked properly”*
**Measurement/Reading Accuracy**2%
*“Not reliable”*
**Ease Of Use**2%
*“Not that easy”*
### **Top return reasons **
**Size-Overall**39%
**Alarm/Timer Accuracy**15%
**Functionality-Overall**12%
**Noise Level**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Product Condition**2%
**Color**1%
**Value For Money**1%
## **Common questions**
- **Is bird clock profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bird clock niche?**
- 8 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bird clock?**
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.7%.
- **When does demand for bird clock peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bird clock niche?**
- Listings span $7.25–$129.11; the average listing price is $38.95 (sweet spot $15–$100). The average incumbent carries 1,362 reviews — the moat a new listing must climb.
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