---
title: "Betty Boop Blanket — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/betty-boop-blanket"
last_updated: "2026-08-06T16:27:46.283Z"
locale: en
meta:
description: "Niche score 36/100 · $19K/yr market · 64K searches/yr · $27.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $19K/yr market · 64K searches/yr · $27.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Betty Boop Blanket — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **betty boop blanket**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 10Conversion 14Competition 52Returns 70Price range 85Avg price 95Brand share 31Review moat 64Quality gap 25
**Avg price**
**Incredible****$27.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.97–$50.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****959.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 64K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, betty boop blanket is a $19K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **betty boop blanket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#4,834**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **70%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**10%**
- Midsouth Products31% - Silver Buffalo17% - Betty Boop16% - Trevco14% - Spoontiques7% - CafePress4% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/betty-boop-blanket/trend)
## **Top betty boop blanket search terms**
- **betty boop blanket**48K/yr-30.0%1.5% conv. - **betty boop comforter set**7K/yr-22.6%0.1% conv. - **betty boop bedding set**9K/yr-32.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/betty-boop-blanket/search-terms)
## **Top betty boop blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$96210%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silver Buffalo Betty Boop Fleece Plush Throw Blanket Soft Cozy 45 x 60in**Silver Buffalo**$24.42**4.8★2,288 rev](https://www.amazon.com/dp/B0FQG8R3Q9) [2**Midsouth Products Betty Boop Throw Blanket 50x60 - Red with Silhouettes**Midsouth Products**$35.20**4.7★191 rev](https://www.amazon.com/dp/B0B6QJ97ZF) [3**Midsouth Products Betty Boop Throw Blanket 50x60 Attitude is Everything Pink Fleece Super Soft Coral Plush Lightweight Bed or Sofa Throw Officially Licensed Betty Boop Gift - from**Midsouth Products**$35.21**4.7★191 rev](https://www.amazon.com/dp/B08T6LS89S) [4**Betty Boop womens Betty Boop 5 Pack No Show Casual Sock Black Red Multi 9 11 US**Betty Boop**$10.44**4.8★3,206 rev](https://www.amazon.com/dp/B0812JQGS4) [5**Betty Boop Throw - Red Roses - Mid-South Products**Midsouth Products**$35.26**4.5★2 rev](https://www.amazon.com/dp/B0FPPSDBMT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silver Buffalo Betty Boop Fleece Plush Throw Blanket Soft Cozy 45 x 60in**Silver Buffalo**$24.42**2,288 rev10mo ago](https://www.amazon.com/dp/B0FQG8R3Q9) [**Betty Boop Throw - Red Roses - Mid-South Products**Midsouth Products**$35.26**2 rev10mo ago](https://www.amazon.com/dp/B0FPPSDBMT) [**MUXHOMO 7 Pieces Queen Comforter Set Reversible Bed in a Bag Queen Size All Season Bedding Set with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams Red & Black**MUXHOMO**$38.30**4,306 rev1y ago](https://www.amazon.com/dp/B0DQ8CZ187) [**Spoontiques Betty Boop 40oz Glitter Acrylic Travel Mug - Double Wall Acrylic with Sliding Lock Travel Lid and Straw - 11 Tall**Spoontiques**$19.56**49 rev1y ago](https://www.amazon.com/dp/B0DDL7WGMV) [**BigWig Prints Betty Boop Poster - Betty Boop Room Decor Birthday Decorations Party Decorations Cute Wall Art for Girls Room Gifts Y2k Bedroom Decor Posters - Unframed Set Of 3 (8x10)**BigWig Prints**$9.97**59 rev2y ago](https://www.amazon.com/dp/B0CQ3H9TG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popfunk Betty Boop Blow A Kiss Unisex Jogger Sweatpants for Men and Women Athletic Heather Large**Popfunk**$27.45**4.5★**▲ 411%**](https://www.amazon.com/dp/B0CJ327BPJ) [**Betty Boop Throw - Red Roses - Mid-South Products**Midsouth Products**$35.26**4.5★**▲ 241%**](https://www.amazon.com/dp/B0FPPSDBMT) [**Silver Buffalo Betty Boop Fleece Plush Throw Blanket Soft Cozy 45 x 60in**Silver Buffalo**$24.42**4.8★**▲ 118%**](https://www.amazon.com/dp/B0FQG8R3Q9) [**Betty Boop Tote Bag Fashion Shoulder Bag (Black Multi)**Betty Boop**$20.63**4.8★**▲ 101%**](https://www.amazon.com/dp/B07QVB9QHS) [**Spoontiques Betty Boop 40oz Glitter Acrylic Travel Mug - Double Wall Acrylic with Sliding Lock Travel Lid and Straw - 11 Tall**Spoontiques**$19.56**4.2★**▲ 61%**](https://www.amazon.com/dp/B0DDL7WGMV)
**~~View all trending →~~**
## **What buyers say about betty boop blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“no complaints”*
**Color**13%
*“Vibrant color”*
**Soft Feel**13%
*“Plush, soft, and fluffy”*
**Comfort-Overall**12%
*“Comfy and warm”*
**Size-Overall**6%
*“Amazing fit with comfortable feel”*
**Value For Money**6%
*“Good for the money”*
**Advertised Vs Actual Product**6%
*“its very much so true to picture”*
**Warmth**4%
*“so warm”*
**Gifting Purpose**4%
*“Birthday gift”*
**Thickness**2%
*“Thickness is good”*
### **What buyers complain about **
**Thickness**18%
*“It is not as thick”*
**Size-Overall**13%
*“Wrong size”*
**Color**11%
*“The colors are way off”*
**Quality-Overall**8%
*“Cheaply made”*
**Advertised Vs Actual Product**4%
*“Im tired of Amazon letting these people use this platform for false advertising”*
**Material Quality**4%
*“Kind of cheap material”*
**Strength**4%
*“Very flimsy”*
**Washability**3%
*“The blanket fell apart in the washing machine during the 2nd washing”*
**Thin**3%
*“Thin”*
**Fluffiness**2%
*“blanket not as fluffy as it looks on the picture”*
### **Top return reasons **
**Size-Overall**35%
**Color**17%
**Material Quality**11%
**Thin**8%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**4%
**Comfort-Overall**2%
**Defective Material/Parts**2%
**Stain Resistance**2%
## **Common questions**
- **Is betty boop blanket profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the betty boop blanket niche?**
- 13 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in betty boop blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.2%.
- **When does demand for betty boop blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the betty boop blanket niche?**
- Listings span $9.97–$50.70; the average listing price is $27.93 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
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