---
title: "Trend — beige candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/beige-candles/trend"
last_updated: "2026-08-09T17:15:40.319Z"
locale: en
meta:
  description: "Niche score 47/100 · $21K/yr market · 32K searches/yr · $18.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $21K/yr market · 32K searches/yr · $18.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — beige candles - Flapen"
---

# **beige candles**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 23Conversion 44Competition 75Returns 42Price range 78Avg price 85Brand share 60Review moat 75Quality gap 53

**Avg price**

**Great****$18.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.55–$47.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****503.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$21K**

$21K/yr · 32K searches

## Trend