---
title: "Trend — beeswax tealight candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/beeswax-tealight-candles/trend"
last_updated: "2026-08-09T18:39:08.912Z"
locale: en
meta:
  description: "Niche score 56/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — beeswax tealight candles - Flapen"
---

# **beeswax tealight candles**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 19Conversion 81Competition 59Returns 95Price range 81Avg price 95Brand share 41Review moat 81Quality gap 45

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.37**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****382.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.28–$56.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$184K**

$184K/yr · 92K searches

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch

## Trend