---
title: "Trend — bee candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bee-candle/trend"
last_updated: "2026-08-09T18:13:25.346Z"
locale: en
meta:
  description: "Niche score 57/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bee candle - Flapen"
---

# **bee candle**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 23Conversion 43Competition 89Returns 75Price range 73Avg price 84Brand share 83Review moat 85Quality gap 57

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Review moat**

**Great****304.56**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.52**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.57–$38.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$69K**

$69K/yr · 110K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend