---
title: "Trend — bayberry candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bayberry-candles/trend"
last_updated: "2026-08-09T17:25:33.143Z"
locale: en
meta:
  description: "Niche score 64/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bayberry candles - Flapen"
---

# **bayberry candles**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 21Conversion 50Competition 84Returns 96Price range 87Avg price 95Brand share 78Review moat 85Quality gap 65

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.03**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.85–$86.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****303.17**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$206K**

$206K/yr · 173K searches

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

## Trend