---
title: "Bayberry Candles — $206K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bayberry-candles"
last_updated: "2026-08-06T04:30:52.050Z"
locale: en
meta:
description: "Niche score 64/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bayberry Candles — $206K/yr Amazon US Niche (2026) - Flapen"
---
# **bayberry candles**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 21Conversion 50Competition 84Returns 96Price range 87Avg price 95Brand share 78Review moat 85Quality gap 65
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.85–$86.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****303.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$206K**
$206K/yr · 173K searches
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bayberry candles is a $206K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bayberry candles market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$450K–$601K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,612**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **62%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**57%**
Top 20: 94%
**Top-5 click share**
**31%**
Top 20: 70%
**Open market**
**38%**
- Colonial Candle20% - Fair Harbor15% - Shortie's Candle Company8% - Candlestock6% - Root6% - Nakazawa5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 44.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bayberry-candles/trend)
## **Top bayberry candles search terms**
- **bayberry candles**94K/yr-17.6%4.1% conv. - **bayberry**14K/yr+28.0%1.7% conv. - **bayberry candle**15K/yr-11.8%5.6% conv. - **bayberry taper candles**13K/yr-18.1%4.2% conv. - **bayberry candles genuine**26K/yr-52.0%4.6% conv. - **real bayberry candles**4K/yr-6.8%7.2% conv. - **bayberry tapers**4K/yr-23.6%2.4% conv. - **bayberry candles for luck**5K/yr-90.2%8.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bayberry-candles/search-terms)
## **Top bayberry candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$19K12%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colonial Candle Bayberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$15.84**4.3★278 rev](https://www.amazon.com/dp/B0DF53NKDR) [2**Colonial Candle Bayberry Scented Jar Candle 2 Wick 3.5 oz Mottled Wax Candle**Colonial Candle**$10.95**4.1★579 rev](https://www.amazon.com/dp/B08LZ6Y35K) [3**200g Dried Bayberry Chinese Special Casual Snack Combination of Sweet and Sour Flavor Bayberr**Nakazawa**$11.97**3.1★3 rev](https://www.amazon.com/dp/B0GSXV5SNT) [4**Williamsburg Bayberry Candles Tapers with Candle Legend - Bayberry Scented - Buyacandle**Buyacandle.com**$17.93**4.7★2,444 rev](https://www.amazon.com/dp/B006CU87AW) [5**Colonial Candle 10 Inch Bayberry Scented Taper Candle Virtually Dripless Premium Wax with Cotton Wick Pack of 2 Up to 10 Hour Burn - Made in The USA**Colonial Candle**$10.91**4.6★681 rev](https://www.amazon.com/dp/B000GD433Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200g Dried Bayberry Chinese Special Casual Snack Combination of Sweet and Sour Flavor Bayberr**Nakazawa**$11.97**3 rev4mo ago](https://www.amazon.com/dp/B0GSXV5SNT) [**Mixrug 12+ Bayberry Bush Seeds for Planting Giant Bayberry Seeds Native Bird Southern California Attracting Shrub Landscaping Salt & Drought Tolerant Hedge Plant for Garden Outdoor**Mixrug**$6.85**2 rev7mo ago](https://www.amazon.com/dp/B0G5PY7Q31) [**Colonial Candle Bayberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$15.84**278 rev1y ago](https://www.amazon.com/dp/B0DF53NKDR) [**Generic Bayberry Green Pillar Candle**Generic**$14.52**8 rev2y ago](https://www.amazon.com/dp/B0D9G3N4Q5) [**Fair Harbor Bayberry Trunk Mens Swim Suits with Liner 7-inch Inseam Anti-Chafe Classic fit Swim Trunks**Fair Harbor**$85.35**231 rev2y ago](https://www.amazon.com/dp/B0CB9PL2Q3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fair Harbor Bayberry Trunk Mens Swim Suits with Liner 7-inch Inseam Anti-Chafe Classic fit Swim Trunks**Fair Harbor**$85.35**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0CB9PL2Q3) [**Fair Harbor Kids Bayberry Trunk Kids Swimsuits with BreezeKnit Liner 5-inch Inseam Anti-Chafe No-Mesh Trunks**Fair Harbor**$45.21**4.9★**▲ 1000%**](https://www.amazon.com/dp/B09TWD1TX9) [**Fair Harbor Bayberry Trunk Mens Swim Suits with Liner 7-inch Inseam Anti-Chafe Classic fit Swim Trunks**Fair Harbor**$84.89**4.7★**▲ 1000%**](https://www.amazon.com/dp/B09TWDZR63) [**200g Dried Bayberry Chinese Special Casual Snack Combination of Sweet and Sour Flavor Bayberr**Nakazawa**$11.97**3.1★**▲ 1000%**](https://www.amazon.com/dp/B0GSXV5SNT) [**Mixrug 12+ Bayberry Bush Seeds for Planting Giant Bayberry Seeds Native Bird Southern California Attracting Shrub Landscaping Salt & Drought Tolerant Hedge Plant for Garden Outdoor**Mixrug**$6.85**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0G5PY7Q31)
**~~View all trending →~~**
## **What buyers say about bayberry candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Fresh scent”*
**Gifting Purpose**5%
*“Christmas gift”*
**Value For Money**5%
*“Very reasonable price”*
**Quality-Overall**5%
*“High quality glass jar and lid, sturdy”*
**Brightness/Shine/Glow**4%
*“Easy to light”*
**Durability**3%
*“lasts a good while”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**1%
*“Attractive color”*
**Taste-Overall**1%
*“Great barberries”*
**Size-Overall**1%
*“Perfect size”*
### **What buyers complain about **
**Smell**46%
*“It smells like”*
**Size-Overall**9%
*“didn't fit so I can't even use them”*
**Value For Money**9%
*“Super Expensive”*
**Quality-Overall**4%
*“Bad quality”*
**Flammable**3%
*“Burns like a tiny oil refinery with petroleum fumes”*
**Color**3%
*“It was all dark brown”*
**Advertised Vs Actual Product**3%
*“This is absolutely false advertising”*
**Storage Temperature**2%
*“Perhaps they should be refrigerated”*
**Moist/Dry**2%
*“drying them became another difficulty”*
**Sweetness**1%
*“just a little too sweet”*
### **Top return reasons **
**Size-Overall**47%
**Smell**19%
**Length**7%
**Waist Fit**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Hip Fit**3%
**Value For Money**3%
**Material Quality**2%
**Thigh Fit**1%
## **Common questions**
- **Is bayberry candles profitable to sell on Amazon United States?**
- The niche generates $206K/yr across 58 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the bayberry candles niche?**
- 29 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in bayberry candles?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for bayberry candles peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 44.3× the quietest.
- **What does it cost to enter the bayberry candles niche?**
- Listings span $6.85–$86.39; the average listing price is $30.03 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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