---
title: "Bathtub Tray — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bathtub-tray"
last_updated: "2026-08-09T12:06:45.261Z"
locale: en
meta:
description: "Niche score 56/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bathtub Tray — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **bathtub tray**
**Worth a look**
Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 18Conversion 38Competition 67Returns 42Price range 95Avg price 95Brand share 54Review moat 25Quality gap 50
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 2.7M searches
**Avg price**
**Incredible****$32.19**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.16–$71.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,974.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bathtub tray is a $2.6M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathtub tray market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.6M–$3.2M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **—flat
**Sellers**
**29**
**Top-5 brand share**
**73%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**24%**
- ROYAL CRAFT WOOD24% - Banlilu19% - Yirilan13% - Realgulf12% - Teakhzct5% - HOME IT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -14.4% search growth over the last 90 days.
120K80KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bathtub-tray/trend)
## **Top bathtub tray search terms**
- **bathtub tray**842K/yr-18.1%2.6% conv. - **bath tray**369K/yr-19.8%2.8% conv. - **bath tray for tub**223K/yr-20.5%3.4% conv. - **bath tub tray**157K/yr-14.3%2.2% conv. - **bathtub caddy**131K/yr-1.0%1.2% conv. - **tub tray**125K/yr-8.7%1.9% conv. - **bath tub tray wood**136K/yr-21.8%2.3% conv. - **bathtub trays for tub**143K/yr-23.5%2.6% conv. - **bath table**105K/yr-13.9%2.3% conv. - **bathtub shelf**67K/yr-2.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bathtub-tray/search-terms)
## **Top bathtub tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$79K6%$159K9%$238K12%$318K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROYAL CRAFT WOOD Premium Foldable Bathtub Tray Caddy - Wood Bath Tray for Tub Bamboo Shelf Expandable Bath Table Trays Bathtub & Bathroom Accessories for New Home & Mothers Birthday Gifts for Mom**ROYAL CRAFT WOOD**$28.47**4.6★25,034 rev](https://www.amazon.com/dp/B0DJDQ7P4C) [2**ROYAL CRAFT WOOD Premium Foldable Bathtub Tray Caddy - Wood Bath Tray for Tub Bamboo Shelf Expandable Bath Table Trays Bathtub & Bathroom Accessories for New Home & Mothers Birthday Gifts for Mom**ROYAL CRAFT WOOD**$44.67**4.6★25,034 rev](https://www.amazon.com/dp/B01C4IS4Q2) [3**Premium Bathtub Tray Caddy Expandable Bath Tray Unique House Warming Gifts New Home Anniversary and Wedding Gifts for Couple Bridal Shower Gift for Women**Yirilan**$23.20**4.3★3,179 rev](https://www.amazon.com/dp/B0B519YBQ4) [4**Premium Bamboo Bathtub Tray Caddy - Bath Tub Tray Table for Bathtub - Bath Caddy Tray for Bathtub Expandable Size Fits Most Bath Tubs**Banlilu**$22.24**4.5★3,002 rev](https://www.amazon.com/dp/B0CBXLYHJG) [5**Realgulf Bamboo Bathtub Tray Brown Bath Caddy**Realgulf**$36.89**4.6★179 rev](https://www.amazon.com/dp/B0FN7KJHX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Expandable Clear Acrylic Bathtub Tray Caddy Foldable Tub Bath Tray with Drain Slots Slip-Resistant Waterproof Bathroom Shelf Caddy & Home Spa Gift for Women**onannos**$18.15**81 rev7mo ago](https://www.amazon.com/dp/B0FZHVS76G) [**Realgulf Bamboo Bathtub Tray Brown Bath Caddy**Realgulf**$36.89**179 rev8mo ago](https://www.amazon.com/dp/B0FN7KJHX4) [**Home It Premium Foldable Bathtub Tray - Bamboo Waterproof Bath Tray for tub Caddy - Wooden Holder for Wine Book Soap Phone Luxury Gift for Men & Women - Expandable Fits Most Tubs in Bathroom**HOME IT**$26.72**156 rev10mo ago](https://www.amazon.com/dp/B0FN6RQX74) [**Yirilan Bamboo Bathtub Tray Caddy Premium Bathtub Tray Caddy Expandable Bath Tray Gifts for Women Black**Yirilan**$23.14**90 rev11mo ago](https://www.amazon.com/dp/B0G293L4QX) [**Bathtub Tray Caddy - Bath Tray - Bath Tub Table Tray Caddy - Bamboo Bath Tray for Tub**Teakhzct**$15.16**181 rev1y ago](https://www.amazon.com/dp/B0F93MDGQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yirilan Bamboo Bathtub Tray Caddy Premium Bathtub Tray Caddy Expandable Bath Tray Gifts for Women Black**Yirilan**$23.14**4.2★**▲ 273%**](https://www.amazon.com/dp/B0G293L4QX) [**Realgulf Bamboo Bathtub Tray Brown Bath Caddy**Realgulf**$36.89**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FN7KJHX4) [**ROYAL CRAFT WOOD Premium Foldable Bathtub Tray Caddy - Wood Bath Tray for Tub Bamboo Shelf Expandable Bath Table Trays Bathtub & Bathroom Accessories for New Home & Mothers Birthday Gifts for Mom**ROYAL CRAFT WOOD**$50.50**4.6★**▲ 104%**](https://www.amazon.com/dp/B0C1SLYVP6) [**Expandable Clear Acrylic Bathtub Tray Caddy Foldable Tub Bath Tray with Drain Slots Slip-Resistant Waterproof Bathroom Shelf Caddy & Home Spa Gift for Women**onannos**$18.15**4.3★**▲ 66%**](https://www.amazon.com/dp/B0FZHVS76G) [**Premium Bathtub Tray Caddy - Bath Tray Bamboo Expandable - Bath Tub Tray Table for Bathtub - Expandable Size Fits Most Bath Tubs - Natural Bamboo Wood**Banlilu**$25.20**4.5★**▲ 64%**](https://www.amazon.com/dp/B0BQBWKLJH)
**~~View all trending →~~**
## **What buyers say about bathtub tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality and exactly as advertised”*
**Comfort-Overall**8%
*“So comfortable”*
**Size-Overall**8%
*“Fits perfect”*
**Strength**7%
*“Strong and sturdy”*
**Advertised Vs Actual Product**6%
*“As described”*
**Design-Overall**5%
*“The craftsmanship feels sturdy”*
**Value For Money**4%
*“Great Value”*
**Ease Of Use**4%
*“Very handy”*
**Assembly/Installation**3%
*“easy to set up”*
**Storage Capacity**3%
*“easy to store”*
### **What buyers complain about **
**Quality-Overall**13%
*“No quality control”*
**Durability**13%
*“Fell apart”*
**Size-Overall**6%
*“Way too small”*
**Strength**5%
*“Not sturdy”*
**Suction**4%
*“The suction cups are pretty weak”*
**Assembly/Installation**3%
*“Cant even install”*
**Wood Quality**3%
*“wood immediately split”*
**Design-Overall**3%
*“Not secure slide out design”*
**Value For Money**3%
*“the price should be cheaper”*
**Ease Of Use**3%
*“Unable to use it”*
### **Top return reasons **
**Size-Overall**37%
**Color**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Wood Quality**4%
**Strength**3%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is bathtub tray profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bathtub tray niche?**
- 22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in bathtub tray?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.7%.
- **When does demand for bathtub tray peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the bathtub tray niche?**
- Listings span $15.16–$71.13; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 3,975 reviews — the moat a new listing must climb.
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