---
title: "Bathtub Liner — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bathtub-liner"
last_updated: "2026-08-09T12:06:57.775Z"
locale: en
meta:
description: "Niche score 49/100 · $98K/yr market · 201K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $98K/yr market · 201K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathtub Liner — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **bathtub liner**
**Skip it**
A deep review moat (13,410 avg reviews) — this niche doesn't clear our bar today.
Market size 24Growth 31Conversion 45Competition 43Returns 88Price range 52Avg price 62Brand share 68Review moat 20Quality gap 80
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$24.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$98K**
$98K/yr · 201K searches
**Review moat**
**Bad****13,409.61**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bathtub liner is a $98K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathtub liner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**31%**
- AGPTEK21% - Safe Way Traction16% - AUSAULAC11% - MAQIHAN10% - TEESHLY8% - Swingers5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +4.7% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bathtub-liner/trend)
## **Top bathtub liner search terms**
- **bathtub liner**42K/yr+15.0%2.7% conv. - **tub liners for bathtubs**30K/yr+9.4%3.3% conv. - **tub liner**21K/yr+15.2%2.6% conv. - **bathtub liner for damaged tub**10K/yr+25.2%1.1% conv. - **bathtub liners**25K/yr-25.9%1.5% conv. - **bath tub liner**11K/yr+60.5%2.8% conv. - **bathtub liners disposable**9K/yr+66.1%5.2% conv. - **bath tub liners**9K/yr-19.2%3.6% conv. - **bath liner for tub**7K/yr-7.5%3.9% conv. - **bathtub liners for tub**11K/yr-52.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bathtub-liner/search-terms)
## **Top bathtub liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AGPTEK 12 Pack Disposable Bathtub Cover Liner 102 x47 Inch**AGPTEK**$15.01**4.2★2,266 rev](https://www.amazon.com/dp/B086C1SDY9) [2**Safe Way Traction 16 X 40 White Adhesive Vinyl Anti Slip Non Skid Safety Bath Mat with Drain Cut Out**Safe Way Traction**$15.27**4.4★3,876 rev](https://www.amazon.com/dp/B006OB5TK0) [3**12 Pcs Bathtub Cover Individual Pack Bath tub Liner Large (102x47) Disposable Covers Liner Bag for Travel and Household Portable Bath tub Plastic Bag by Ausaulac**AUSAULAC**$13.97**4.2★577 rev](https://www.amazon.com/dp/B08ZXQD864) [4**MAQIHAN Disposable Bathtub Cover Liner - 102 x 47 Inch Large Bathtub Liner**MAQIHAN**$5.96**4.2★135 rev](https://www.amazon.com/dp/B0F1CKGYHB) [5**TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)**TEESHLY**$9.49**4.5★11,301 rev](https://www.amazon.com/dp/B098DK218Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tbestmax 12 Pack Disposable Bathtub Cover Liners Large Bath Tub Liner for Salon Household and Hotel (102 x47 inch)**Tbestmax**$10.08**11 rev6mo ago](https://www.amazon.com/dp/B0G63TH2W1) [**12PCS Disposable Bathtub Cover Liner ANTFEES Large Bathtub Lining Plastic Bag Cover for Salon Household and Hotel Bath Tubs (102 x47)**ANTFEES**$9.07**93 rev12mo ago](https://www.amazon.com/dp/B0FGX4ZXHT) [**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey**OTHWAY**$11.02**1,676 rev1y ago](https://www.amazon.com/dp/B0F6233N4X) [**MAQIHAN Disposable Bathtub Cover Liner - 102 x 47 Inch Large Bathtub Liner**MAQIHAN**$5.96**135 rev1y ago](https://www.amazon.com/dp/B0F1CKGYHB) [**10-Pack Quality Bathtub Cover Liner Disposable Travel Bathtub Plastic Bag Portable Leak-Proof Large Thickened Bath Tubs Lining Film for Home Hotel Bathtubs (102 x47 Inch) Each Individually Packaged**YTZJ Direct**$7.53**44 rev1y ago](https://www.amazon.com/dp/B0DXKJLPTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tbestmax 12 Pack Disposable Bathtub Cover Liners Large Bath Tub Liner for Salon Household and Hotel (102 x47 inch)**Tbestmax**$10.08**3.7★**▲ 204%**](https://www.amazon.com/dp/B0G63TH2W1) [**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey**OTHWAY**$11.02**4.4★**▲ 107%**](https://www.amazon.com/dp/B0F6233N4X) [**homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free**Homerella**$23.62**4.5★**▲ 94%**](https://www.amazon.com/dp/B0C7HGMPNC) [**12PCS Disposable Bathtub Cover Liner ANTFEES Large Bathtub Lining Plastic Bag Cover for Salon Household and Hotel Bath Tubs (102 x47)**ANTFEES**$9.07**4.0★**▲ 38%**](https://www.amazon.com/dp/B0FGX4ZXHT) [**40 Pack Disposable Bathtub Liner 102 x 47 Large Size Bathtub Cover Liner Individual Pack Transparent Thickened Plastic Bathtub Bag for Traveling Household Hotel Salon Emergency Water Storage**SynHHergyx**$22.11**4.0★**▲ 27%**](https://www.amazon.com/dp/B0DK5DYSJR)
**~~View all trending →~~**
## **What buyers say about bathtub liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Grip**11%
*“No Slip”*
**Size-Overall**8%
*“Fits tub well”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**6%
*“Great purchase”*
**Efficiency**4%
*“Works as described perfectly”*
**Adhesion/Stickiness**4%
*“Sticks great”*
**Ease Of Cleaning**3%
*“Quick clean up”*
**Durability**3%
*“It still looks like new”*
**Comfort-Overall**3%
*“It's comfortable”*
### **What buyers complain about **
**Grip**13%
*“No Grip”*
**Adhesion/Stickiness**12%
*“does not have good adhesive”*
**Thickness**8%
*“Pretty thick material”*
**Suction**8%
*“Does not suction”*
**Quality-Overall**8%
*“Cheap quality”*
**Size-Overall**4%
*“Very big in size”*
**Smell**3%
*“Chemical smell”*
**Value For Money**3%
*“I guess one cant expect much for that low price”*
**Material Quality**3%
*“Poor material”*
**Ease Of Cleaning**2%
*“Not so easy to clean”*
### **Top return reasons **
**Size-Overall**28%
**Adhesion/Stickiness**12%
**Suction**11%
**Thin**6%
**Grip**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Color**4%
**Value For Money**4%
**Quality-Overall**3%
## **Common questions**
- **Is bathtub liner profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bathtub liner niche?**
- 21 brands and 32 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in bathtub liner?**
- Top complaints mined from reviews: Grip, Adhesion/Stickiness, Thickness. The return rate is 1.4%.
- **When does demand for bathtub liner peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bathtub liner niche?**
- Listings span $5.96–$24.83; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 13,410 reviews — the moat a new listing must climb.
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