---
title: "Search terms — bathroom runner - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bathroom-runner/search-terms"
last_updated: "2026-08-06T22:23:56.163Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.4M/yr market · 4.1M searches/yr · $27.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.4M/yr market · 4.1M searches/yr · $27.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — bathroom runner - Flapen"
---

# **bathroom runner**

**Launch it**

A $1.4M/yr market growing +5.7% this quarter with returns at 3.9% — clears our launch bar.

Market size 84Growth 32Conversion 15Competition 84Returns 39Price range 84Avg price 95Brand share 85Review moat 24Quality gap 52

**Avg price**

**Incredible****$27.43**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.4M**

$1.4M/yr · 4.1M searches

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$9.48–$49.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,988.21**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## Search terms