---
title: "Bathroom Basket — $727K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bathroom-basket"
last_updated: "2026-08-09T17:17:56.009Z"
locale: en
meta:
description: "Niche score 58/100 · $727K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $727K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bathroom Basket — $727K/yr Amazon US Niche (2026) - Flapen"
---
# **bathroom basket**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 31Conversion 33Competition 85Returns 46Price range 77Avg price 85Brand share 95Review moat 54Quality gap 20
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.68–$36.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$727K**
$727K/yr · 1.5M searches
**Review moat**
**Good****1,356.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bathroom basket is a $727K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathroom basket market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$567K–$756K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#365**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**39%**
Top 20: 77%
**Top-5 click share**
**30%**
Top 20: 64%
**Open market**
**58%**
- CubesLand12% - KIBAGA10% - STOBSK6% - Brookstone5% - UPINFREE5% - ALELION4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +5.1% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bathroom-basket/trend)
## **Top bathroom basket search terms**
- **bathroom basket**219K/yr+6.0%1.5% conv. - **basket for bathroom**97K/yr+86.1%1.7% conv. - **back of toilet basket**110K/yr+7.2%2.1% conv. - **bathroom basket organizer**115K/yr-1.5%1.6% conv. - **toilet basket**107K/yr+14.1%2.1% conv. - **toilet tank basket**114K/yr-4.0%1.1% conv. - **bathroom storage baskets**101K/yr-33.1%1.0% conv. - **bathroom baskets**76K/yr+10.9%1.1% conv. - **toilet basket tank topper**64K/yr+12.5%2.4% conv. - **baskets for bathroom**45K/yr+48.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bathroom-basket/search-terms)
## **Top bathroom basket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$22K6%$44K9%$65K12%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor**CubesLand**$18.89**4.9★967 rev](https://www.amazon.com/dp/B0DQP9K8CD) [2**Brookstone Over the Toilet Tank Wicker Storage Basket Bathroom and Closet Organizers and Storage Bins with Fabric Liner Grey 2 Pack Set**Brookstone**$22.61**4.8★1,006 rev](https://www.amazon.com/dp/B0B3G8ZF8V) [3**Decorative Toilet Paper Basket Beautiful Bathroom Organizer for Toilet Tank Storage Decor Boho Jute Cotton Rope Bin with Tassel for Bathroom Accessories and as Shelf Decor**KIBAGA**$11.73**4.6★317 rev](https://www.amazon.com/dp/B0F1N1ZYD1) [4**ALELION Black Bathroom Basket - Wooden Toilet Tank Paper Basket with Handle for Organizing - Back of Toilet Storage Organizer for Bathroom Tank Topper Counter - Black Bathroom Decor Box**ALELION**$15.71**4.8★469 rev](https://www.amazon.com/dp/B0BYZGGHK8) [5**Upgraded Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle (Neutral)**DLITROV**$15.26**4.8★168 rev](https://www.amazon.com/dp/B0G1C1DYLZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yilobi 5 Pack Small Woven Storage Baskets for Shelves Gift Baskets Empty**Yilobi**$24.08**251 rev5mo ago](https://www.amazon.com/dp/B0GJDW2CDL) [**Paper Rope Storage Basket Set of 2 with Wooden Handles - Scalloped Toilet Paper Organizer Cute & Functional Home Decor for Bathroom or Living Room (Beige)**SlopHaul**$23.14**96 rev6mo ago](https://www.amazon.com/dp/B0G9VM8C7J) [**Upgraded Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle (Neutral)**DLITROV**$15.26**168 rev8mo ago](https://www.amazon.com/dp/B0G1C1DYLZ) [**UPINFREE Scalloped Toilet Paper Basket: Water-Resistant Handmade Organizer - Natural Tan for Organic Back of Toilet Tank top & Scandinavian Kitchens 1pack**UPINFREE**$17.94**86 rev1y ago](https://www.amazon.com/dp/B0FFZ9DQFW) [**Beautiful Toilet Paper Storage Basket Set of 2 Decorative Wicker Bathroom Organizer for Toilet Tank Trays - Quality Holder Bin for Shelves Fits Perfectly with Any Bathroom Decor**KIBAGA**$13.21**251 rev1y ago](https://www.amazon.com/dp/B0F2NPPND6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![[Larger Compartments] Toilet Tank Topper Paper Basket - Multiuse Hand Woven Plastic Wicker Basket with Divider for Organizing Rustic Farmhouse Bathroom Decor Countertop Organizer Storage Gray Wash](https://m.media-amazon.com/images/I/51oYbRFpOJS.jpg)**\[Larger Compartments\] Toilet Tank Topper Paper Basket - Multiuse Hand Woven Plastic Wicker Basket with Divider for Organizing Rustic Farmhouse Bathroom Decor Countertop Organizer Storage Gray Wash**AOZITA**$12.20**4.8★**▲ 216%**](https://www.amazon.com/dp/B0919J3JCW) [**Yilobi 5 Pack Small Woven Storage Baskets for Shelves Gift Baskets Empty**Yilobi**$24.08**4.3★**▲ 202%**](https://www.amazon.com/dp/B0GJDW2CDL) [**Paper Rope Storage Basket Set of 2 with Wooden Handles - Scalloped Toilet Paper Organizer Cute & Functional Home Decor for Bathroom or Living Room (Beige)**SlopHaul**$23.14**4.8★**▲ 159%**](https://www.amazon.com/dp/B0G9VM8C7J) [**Beautiful Storage Basket Set of 4 - Natural Jute Rope Baskets for Shelves Are Perfect for Organizing Your Home - Quality Storage Bins Easily Fit With Any Nursery or Bedroom Decor**KIBAGA**$24.09**4.4★**▲ 138%**](https://www.amazon.com/dp/B0D31SM7FS) [**Whitmor Small Woven Storage Baskets for Shelves - Decorative Organizer Bins with Metal Structure Versatile Shelf Storage Solution for Home Organization & Closet (Black)**Whitmor**$10.18**4.7★**▲ 113%**](https://www.amazon.com/dp/B007FFTTQE)
**~~View all trending →~~**
## **What buyers say about bathroom basket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Looks good, feels solid quality”*
**Size-Overall**14%
*“Fits perfect in my bathroom”*
**Storage Capacity**9%
*“Good storage”*
**Strength**9%
*“This shelf is sturdy”*
**Advertised Vs Actual Product**6%
*“As described”*
**Assembly/Installation**6%
*“Easiest install”*
**Organizing Capabilities**6%
*“Perfect for Organizing”*
**Value For Money**5%
*“Good Value for the Money”*
**Design-Overall**5%
*“The craftsmanship is excellent”*
**Color**4%
*“color is accurate”*
### **What buyers complain about **
**Size-Overall**25%
*“To small”*
**Strength**8%
*“Not Very Sturdy”*
**Quality-Overall**7%
*“Poor quality”*
**Color**5%
*“Not white”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Shape/Style**4%
*“Impossible to properly shape”*
**Value For Money**3%
*“it is a little too pricey for what it is”*
**Material Quality**3%
*“is otherwise a low quality product made of the cheapest materials possible”*
**Storage Capacity**2%
*“It doesnt help with storage to much either”*
**Grip**2%
*“They dont slide very well”*
### **Top return reasons **
**Size-Overall**57%
**Color**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Material Quality**3%
**Value For Money**3%
**Functionality-Overall**3%
**Strength**3%
**Shape/Style**2%
## **Common questions**
- **Is bathroom basket profitable to sell on Amazon United States?**
- The niche generates $727K/yr across 57 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the bathroom basket niche?**
- 45 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in bathroom basket?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.3%.
- **When does demand for bathroom basket peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bathroom basket niche?**
- Listings span $8.68–$36.28; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 1,357 reviews — the moat a new listing must climb.
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