---
title: "Bath and Body Works Candles Christmas — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bath-and-body-works-candles-christmas"
last_updated: "2026-08-09T16:43:59.891Z"
locale: en
meta:
description: "Niche score 49/100 · $17K/yr market · 34K searches/yr · $17.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $17K/yr market · 34K searches/yr · $17.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath and Body Works Candles Christmas — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **bath and body works candles christmas**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 35Competition 60Returns 96Price range 61Avg price 82Brand share 70Review moat 66Quality gap 57
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****874.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.96–$27.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$17K**
$17K/yr · 34K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bath and body works candles christmas is a $17K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath and body works candles christmas market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$27K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,252**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **52%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**30%**
- S&M Candle Factory23% - WoodWick(ウッドウィック)13% - Bath & Body Works10% - Yankee Candle9% - Molensun8% - PartyLite7%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -4.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bath-and-body-works-candles-christmas/trend)
## **Top bath and body works candles christmas search terms**
- **marshmallow candle**16K/yr-11.0%1.6% conv. - **toasted marshmallow candle**4K/yr+5.6%1.2% conv. - **bath and body works christmas candles**8K/yr+33.3%0.7% conv. - **bath and body works candles christmas**5K/yr+11.5%0.6% conv. - **3 wick christmas candles**1K/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bath-and-body-works-candles-christmas/search-terms)
## **Top bath and body works candles christmas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend**S&M Candle Factory**$23.22**4.2★24 rev](https://www.amazon.com/dp/B0CZK3FHQ7) [2**Molensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women**Molensun**$9.65**4.5★190 rev](https://www.amazon.com/dp/B0D8VP2Y1X) [3**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.27**4.7★4,045 rev](https://www.amazon.com/dp/B003B6BQOY) [4**PartyLite Marshmallow Vanilla Escential Jar Candle Scented with Caramel & Sugarcane 7.75oz 1-Wick Reusable Glass Jar 50-Hour Burn Aromatherapy Home Fragrance**PartyLite**$19.39**4.8★10 rev](https://www.amazon.com/dp/B0FDQLCJTL) [5**Marshmallow Fireside Scented Candle Soy Wax 12oz Candle - S&M Candle Factory (12oz)**S&M Web Widgets**$17.98**4.2★79 rev](https://www.amazon.com/dp/B077661YX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Campfire SMores Candle Our Own Candle Company Soy Blend 13 oz Jar**Our Own Candle Company**$16.96**4 rev10mo ago](https://www.amazon.com/dp/B0FT3Z7V4R) [**PartyLite Marshmallow Vanilla Escential Jar Candle Scented with Caramel & Sugarcane 7.75oz 1-Wick Reusable Glass Jar 50-Hour Burn Aromatherapy Home Fragrance**PartyLite**$19.39**10 rev1y ago](https://www.amazon.com/dp/B0FDQLCJTL) [**Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.71**979 rev1y ago](https://www.amazon.com/dp/B0F3DPKTVT) [**Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$16.33**327 rev1y ago](https://www.amazon.com/dp/B0F3DYK14H) [**Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.30**332 rev1y ago](https://www.amazon.com/dp/B0F3DPXNPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Campfire SMores Candle Our Own Candle Company Soy Blend 13 oz Jar**Our Own Candle Company**$16.96**4.7★**▲ 514%**](https://www.amazon.com/dp/B0FT3Z7V4R) [**Bath & Body Works Vanilla Bean 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$23.58**4.6★**▲ 505%**](https://www.amazon.com/dp/B09D9XLZ3Q) [**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.27**4.7★**▲ 379%**](https://www.amazon.com/dp/B003B6BQOY) [**WoodWick Evening Bonfire Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.06**4.6★**▲ 270%**](https://www.amazon.com/dp/B00E0KSLC0) [**Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.30**4.6★**▲ 224%**](https://www.amazon.com/dp/B0F3DPXNPP)
**~~View all trending →~~**
## **What buyers say about bath and body works candles christmas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Long lasting scent”*
**Brightness/Shine/Glow**6%
*“Beautiful candle”*
**Quality-Overall**5%
*“Consistent with Brand expectations”*
**Gifting Purpose**4%
*“Fun Gift”*
**Value For Money**4%
*“it was totally worth it”*
**Durability**4%
*“Very Durable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Fire Resistance**1%
*“Nice burn”*
**Color**1%
*“nice fragrance for winter squash product pumpkin like color”*
**Sweetness**0%
*“Wonderful sweet with a hint of warmth scent”*
### **What buyers complain about **
**Smell**67%
*“Very artificial smelling”*
**Strength**4%
*“Not strong enough”*
**Value For Money**4%
*“I do think it's a little pricey for what you get”*
**Durability**3%
*“Only burned for 2 hours”*
**Advertised Vs Actual Product**2%
*“Different product than whats advertised”*
**Quality-Overall**2%
*“Yankee candles have really declined in quality”*
**Fun/Entertainment Experience**1%
*“he doesnt get to enjoy it”*
**Lubrication**1%
*“Loove there oils the only issue I have”*
**Heating**1%
*“the wicks never burn correctly”*
**Flammable**1%
*“They do burn down rather quick”*
### **Top return reasons **
**Smell**71%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Value For Money**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Color**1%
**Flammable**1%
**Strength**1%
## **Common questions**
- **Is bath and body works candles christmas profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bath and body works candles christmas niche?**
- 16 brands and 86 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in bath and body works candles christmas?**
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.8%.
- **When does demand for bath and body works candles christmas peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the bath and body works candles christmas niche?**
- Listings span $6.96–$27.61; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 875 reviews — the moat a new listing must climb.
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