---
title: "Trend — basketball blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/basketball-blanket/trend"
last_updated: "2026-08-06T01:16:05.505Z"
locale: en
meta:
  description: "Niche score 52/100 · $101K/yr market · 152K searches/yr · $21.94 avg price. Soft demand (-61.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $101K/yr market · 152K searches/yr · $21.94 avg price. Soft demand (-61.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — basketball blanket - Flapen"
---

# **basketball blanket**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-61.2% this quarter) keeps it on the watch list.

Market size 25Growth 0Conversion 38Competition 78Returns 71Price range 82Avg price 92Brand share 95Review moat 74Quality gap 42

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.43–$43.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****552.08**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$101K**

$101K/yr · 152K searches

**Growth**

**Bad****-61.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend