---
title: "Basketball Blanket — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/basketball-blanket"
last_updated: "2026-08-09T15:03:51.398Z"
locale: en
meta:
description: "Niche score 52/100 · $101K/yr market · 152K searches/yr · $21.94 avg price. Soft demand (-61.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $101K/yr market · 152K searches/yr · $21.94 avg price. Soft demand (-61.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Basketball Blanket — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **basketball blanket**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-61.2% this quarter) keeps it on the watch list.
Market size 25Growth 0Conversion 38Competition 78Returns 71Price range 82Avg price 92Brand share 95Review moat 74Quality gap 42
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.43–$43.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****552.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$101K**
$101K/yr · 152K searches
**Growth**
**Bad****-61.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, basketball blanket is a $101K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basketball blanket market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$88K–$110K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,533**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **96%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**37%**
Top 20: 73%
**Open market**
**57%**
- JVAVL13% - Fanfanwin9% - Peopleareok8% - Hillsuren5% - Brloote4% - DOYULIK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -61.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/basketball-blanket/trend)
## **Top basketball blanket search terms**
- **basketball blanket**83K/yr-57.8%2.4% conv. - **basketball blankets for boys**24K/yr-62.2%2.5% conv. - **basketball throw blanket**16K/yr-47.1%2.0% conv. - **basketball blanket for girls**13K/yr-76.7%1.3% conv. - **basketball blankets**9K/yr-72.7%1.9% conv. - **personalized basketball blanket**6K/yr-85.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/basketball-blanket/search-terms)
## **Top basketball blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)**JVAVL**$17.83**4.3★56 rev](https://www.amazon.com/dp/B0GH5H6DVQ) [2**Fanfanwin 1 Pcs Basketball Flannel Blanket 40x60 Sport Fleece Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors**Fanfanwin**$21.26**4.3★12 rev](https://www.amazon.com/dp/B0G4WFMLZ5) [3**Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons**Peopleareok**$15.24**4.3★12 rev](https://www.amazon.com/dp/B0GC2M1SBH) [4**Super Soft Basketball Blanket Lightweight Cozy 3D Printed Flannel Soccer Baseball Throw Blankets for Sport Fans Kids Adults Gifts 50X40**Brloote**$18.95**4.5★360 rev](https://www.amazon.com/dp/B0CJX37CS4) [5**Niopos Basketball Blanket Boys Girls Basketball Gifts for Adult Kids Coach Team Birthday Party Gifts 40x50 inch**Niopos**$17.57**5.0★5 rev](https://www.amazon.com/dp/B0F3J3BMNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Basketball Blanket Custom Name Number Throw Customized Sports Gifts for Boys Kids Teens Adult Lover Fans Soft Basketball Team Player Blanket for Sofa Bed Couch**CustomART**$28.76**12 rev2mo ago](https://www.amazon.com/dp/B0GZH84TH7) [**60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)**JVAVL**$17.83**56 rev6mo ago](https://www.amazon.com/dp/B0GH5H6DVQ) [**Hillsuren Pink Basketball Coquette Bow Blanket 50 x 60 Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift**Hillsuren**$19.87**19 rev6mo ago](https://www.amazon.com/dp/B0GFTNZJXY) [**Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons**Peopleareok**$15.24**12 rev6mo ago](https://www.amazon.com/dp/B0GC2M1SBH) [**Yagle Mate 60 Round Sports Blanket for Adults Teens Throw Blankets for Bed Fleece Basketball Soccer Baseball Football Softball Blankets for Sport Lovers Basketball Team Gifts Birthday (Basketball)**Yagle Mate**$16.82**20 rev6mo ago](https://www.amazon.com/dp/B0GBSWYKMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalized Basketball Blanket Custom Name Number Throw Customized Sports Gifts for Boys Kids Teens Adult Lover Fans Soft Basketball Team Player Blanket for Sofa Bed Couch**CustomART**$28.76**4.7★**▲ 614%**](https://www.amazon.com/dp/B0GZH84TH7) [**Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons**Peopleareok**$15.24**4.3★**▲ 531%**](https://www.amazon.com/dp/B0GC2M1SBH) [**60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)**JVAVL**$17.83**4.3★**▲ 414%**](https://www.amazon.com/dp/B0GH5H6DVQ) [**Basketball Blanket Gifts for Dad Boys Men Women Girls Birthday Christmas Basketball Theme Decor Home Bedroom Living Room Sofa Couch Soft Cozy Kids Adults Teen Fleece Throw 50x60**YRTRTFVV**$19.70**4.6★**▲ 337%**](https://www.amazon.com/dp/B0FMQ9KCBD) [**Fanfanwin 1 Pcs Basketball Flannel Blanket 40x60 Sport Fleece Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors**Fanfanwin**$21.26**4.3★**▲ 295%**](https://www.amazon.com/dp/B0G4WFMLZ5)
**~~View all trending →~~**
## **What buyers say about basketball blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Its the perfect size, and the material is soft and cute”*
**Quality-Overall**12%
*“Quality of blanket is good”*
**Warmth**12%
*“Keeps Warm”*
**Gifting Purpose**7%
*“Valentine gift”*
**Size-Overall**6%
*“Its the perfect size”*
**Value For Money**5%
*“Worth the buy”*
**Fun/Entertainment Experience**4%
*“Adorable encouragement”*
**Weight Light**3%
*“Simple, lightweight and it keeps me warm”*
**Comfort-Overall**3%
*“comfy”*
**Material Quality**2%
*“Good quality material”*
### **What buyers complain about **
**Size-Overall**27%
*“Too small”*
**Thickness**8%
*“Thin”*
**Ease Of Cleaning**7%
*“How am I supposed to properly wash this blanket”*
**Pilling/Linting**5%
*“The blankets pill and shed a lot”*
**Advertised Vs Actual Product**5%
*“Pillow images are deceiving”*
**Quality-Overall**5%
*“A little expensive for the quality”*
**Thin**5%
*“Very thin”*
**Smell**3%
*“it smelled very bad”*
**Durability**3%
*“it came apart like someone chewed it up”*
**Color**3%
*“Completely flat and different color”*
### **Top return reasons **
**Size-Overall**52%
**Thin**16%
**Material Quality**7%
**Quality-Overall**6%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Color**2%
**Smell**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is basketball blanket profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 48 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -61.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the basketball blanket niche?**
- 43 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in basketball blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 2.2%.
- **When does demand for basketball blanket peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the basketball blanket niche?**
- Listings span $9.43–$43.45; the average listing price is $21.94 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.
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