---
title: "Barbie Plates — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/barbie-plates"
last_updated: "2026-08-09T12:06:56.661Z"
locale: en
meta:
description: "Niche score 51/100 · $86K/yr market · 109K searches/yr · $16.61 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $86K/yr market · 109K searches/yr · $16.61 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barbie Plates — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **barbie plates**
**Worth a look**
Shows a thin review moat (93 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 22Growth 23Conversion 56Competition 79Returns 60Price range 65Avg price 79Brand share 66Review moat 95Quality gap 21
**Review moat**
**Incredible****92.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.54–$32.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 109K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, barbie plates is a $86K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barbie plates market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#2,793**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**31%**
- Unique24% - Kochorie12% - Greencian10% - Poqirzan9% - Amscan9% - LetDec4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/barbie-plates/trend)
## **Top barbie plates search terms**
- **barbie plates**46K/yr+2.1%2.8% conv. - **barbie plates and napkins**21K/yr-0.1%3.6% conv. - **barbie birthday plates**10K/yr-10.7%2.3% conv. - **barbie party plates**12K/yr-7.8%1.9% conv. - **barbie paper plates**6K/yr+8.8%2.8% conv. - **barbie birthday plates and napkins**4K/yr-18.6%3.9% conv. - **barbie cake plates**4K/yr-13.6%4.0% conv. - **barbie plates and napkins party supplies**6K/yr-38.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/barbie-plates/search-terms)
## **Top barbie plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$21.89**4.6★32 rev](https://www.amazon.com/dp/B0GGTXJ4SG) [2**96PCS Pink Girl Plates and Napkins Tableware Set Pink Girl Party Supplies Pink Girl Birthday Party Decorations Pink Princess Theme Party Dinnerware Set Pink Girl Paper Plates Napkins Forks Serve 24**Poqirzan**$17.09**4.6★85 rev](https://www.amazon.com/dp/B0D7MKCN41) [3**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**5.0★4 rev](https://www.amazon.com/dp/B0G6CW9V1V) [4**Greencian 60Pcs Hot Pink Paper Plates 10 Party Heavy Duty**Greencian**$17.40**4.7★42 rev](https://www.amazon.com/dp/B0FMMZZ6QS) [5**Barbie Birthday Party Decorations | Barbie Party Decorations | Serves 16 Guests | Officially Licensed | Tablecover Plates Napkins Button**Unique**$19.89**4.8★311 rev](https://www.amazon.com/dp/B0CB73WCKV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$21.89**32 rev5mo ago](https://www.amazon.com/dp/B0GGTXJ4SG) [**50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor**Geefuun**$12.84**11 rev5mo ago](https://www.amazon.com/dp/B0GJSH3LX3) [**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**4 rev7mo ago](https://www.amazon.com/dp/B0G6CW9V1V) [**JOLJUMP 162-Piece Hot Pink Birthday Tableware Set for 20 Guests**JOLJUMP**$21.49**31 rev8mo ago](https://www.amazon.com/dp/B0FYP4R4DP) [**Barbie Birthday Party Decorations for Party | Serves 16 Guests | Balloons Banner Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$24.92**85 rev8mo ago](https://www.amazon.com/dp/B0FY7PDGJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOLJUMP 162-Piece Hot Pink Birthday Tableware Set for 20 Guests**JOLJUMP**$21.49**4.7★**▲ 255%**](https://www.amazon.com/dp/B0FYP4R4DP) [**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**5.0★**▲ 223%**](https://www.amazon.com/dp/B0G6CW9V1V) [**50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor**Geefuun**$12.84**4.1★**▲ 214%**](https://www.amazon.com/dp/B0GJSH3LX3) [**Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$21.89**4.6★**▲ 137%**](https://www.amazon.com/dp/B0GGTXJ4SG) [**96Pcs Pink 5th Birthday Party Decorations for Girls Serves 24**Greencian**$20.48**4.7★**▲ 93%**](https://www.amazon.com/dp/B0FM2LVLH8)
**~~View all trending →~~**
## **What buyers say about barbie plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“The color is bright”*
**Quality-Overall**12%
*“The plates are decent quality”*
**Value For Money**9%
*“Worth it”*
**Strength**9%
*“Not very flimsy”*
**Advertised Vs Actual Product**9%
*“As expected”*
**Design-Overall**6%
*“the designs are cute”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**2%
*“Great decorations”*
**Fun/Entertainment Experience**2%
*“It adds a fun variety”*
**Durability**2%
*“They were very durable”*
### **What buyers complain about **
**Value For Money**7%
*“So the value is not the best value for the price”*
**Quality-Overall**6%
*“the balloons are very poor quality”*
**Strength**6%
*“which felt a little flimsy”*
**Size-Overall**6%
*“The cups are a bit small”*
**Thickness**5%
*“a little bit thicker”*
**Advertised Vs Actual Product**4%
*“texture of the plates are a bit different from the description picture”*
**Color**4%
*“Not as colorful as it looks like in the picture as pink and glittery”*
**Flammable**4%
*“Will catch on fire if placed in microwave”*
**Color Fading/Discoloration**4%
*“The color of the plate comes off on the food”*
**Smell**2%
*“Smell terrible”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**10%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Color**5%
**Assembly/Installation**3%
**Strength**3%
**Brightness/Shine/Glow**3%
**Defective Material/Parts**2%
**Design-Overall**2%
## **Common questions**
- **Is barbie plates profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 44 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the barbie plates niche?**
- 26 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in barbie plates?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 2.6%.
- **When does demand for barbie plates peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the barbie plates niche?**
- Listings span $5.54–$32.71; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.
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