---
title: "Barbie Plates and Napkins — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/barbie-plates-and-napkins"
last_updated: "2026-08-06T15:54:09.188Z"
locale: en
meta:
description: "Niche score 49/100 · $31K/yr market · 35K searches/yr · $17.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $31K/yr market · 35K searches/yr · $17.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Barbie Plates and Napkins — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **barbie plates and napkins**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 25Conversion 58Competition 76Returns 64Price range 76Avg price 82Brand share 64Review moat 95Quality gap 21
**Review moat**
**Great****105.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.95**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Great****$9.33–$32.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$31K**
$31K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, barbie plates and napkins is a $31K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barbie plates and napkins market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#2,651**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**66%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**29%**
- Unique25% - Kochorie16% - Greencian11% - Poqirzan10% - Amscan5% - Peiking4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
1K600Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/barbie-plates-and-napkins/trend)
## **Top barbie plates and napkins search terms**
- **barbie plates and napkins**21K/yr-0.1%3.6% conv. - **barbie paper plates**6K/yr+8.8%2.7% conv. - **barbie plate**3K/yr-10.4%1.2% conv. - **barbie plates and cups**3K/yr-0.9%2.3% conv. - **barbie party plates and napkins**3K/yr-11.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/barbie-plates-and-napkins/search-terms)
## **Top barbie plates and napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9356%$2K9%$3K12%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$21.89**4.6★32 rev](https://www.amazon.com/dp/B0GGTXJ4SG) [2**96PCS Pink Girl Plates and Napkins Tableware Set Pink Girl Party Supplies Pink Girl Birthday Party Decorations Pink Princess Theme Party Dinnerware Set Pink Girl Paper Plates Napkins Forks Serve 24**Poqirzan**$17.09**4.6★85 rev](https://www.amazon.com/dp/B0D7MKCN41) [3**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**5.0★4 rev](https://www.amazon.com/dp/B0G6CW9V1V) [4**Barbie Plates and Napkins for 16 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$14.91**4.6★11 rev](https://www.amazon.com/dp/B0D2DVZJ43) [5**Greencian 60Pcs Hot Pink Paper Plates 10 Party Heavy Duty**Greencian**$17.40**4.7★42 rev](https://www.amazon.com/dp/B0FMMZZ6QS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Party City Officially Licensed Mattel Barbie Pre-K/Kindergarten Party Tableware Kit for 8**Party City**$17.84**0 rev3mo ago](https://www.amazon.com/dp/B0GXL6ZDGY) [**Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed**Unique**$21.89**32 rev5mo ago](https://www.amazon.com/dp/B0GGTXJ4SG) [**50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor**Geefuun**$12.84**11 rev5mo ago](https://www.amazon.com/dp/B0GJSH3LX3) [**140Pcs Gold Birthday Party Decorations Include Golden Diamond Paper Plates and Napkins Cups Cutlery Glitter Disposable Tableware for Birthday Anniversary Wedding (Rose Pink)**Uikeleexm**$19.48**16 rev6mo ago](https://www.amazon.com/dp/B0GFX3F7DB) [**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**4 rev7mo ago](https://www.amazon.com/dp/B0G6CW9V1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Party City Officially Licensed Mattel Barbie Pre-K/Kindergarten Party Tableware Kit for 8**Party City**$17.84**0.0★**▲ 267%**](https://www.amazon.com/dp/B0GXL6ZDGY) [**140Pcs Gold Birthday Party Decorations Include Golden Diamond Paper Plates and Napkins Cups Cutlery Glitter Disposable Tableware for Birthday Anniversary Wedding (Rose Pink)**Uikeleexm**$19.48**4.8★**▲ 247%**](https://www.amazon.com/dp/B0GFX3F7DB) [**Hot Pink Dolls Themed Party Supplies for Girls Pink Birthday Party Princess Party Decorations Disposable Tableware Set With Plates Cups Napkins & Cutlery For 20 Guests**PIXEL PLUNGE**$12.03**4.8★**▲ 239%**](https://www.amazon.com/dp/B0FZ9C8VRL) [**Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests**Kochorie**$17.10**5.0★**▲ 225%**](https://www.amazon.com/dp/B0G6CW9V1V) [**50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor**Geefuun**$12.84**4.1★**▲ 222%**](https://www.amazon.com/dp/B0GJSH3LX3)
**~~View all trending →~~**
## **What buyers say about barbie plates and napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“The color is bright”*
**Quality-Overall**14%
*“Good quality kit”*
**Value For Money**10%
*“Worth it”*
**Strength**9%
*“Not very flimsy”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Design-Overall**6%
*“the designs are cute”*
**Fun/Entertainment Experience**3%
*“It adds a fun variety”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**2%
*“Great decorations”*
**Durability**2%
*“They were very durable”*
### **What buyers complain about **
**Size-Overall**10%
*“The cups are a bit small”*
**Quality-Overall**8%
*“the balloons are very poor quality”*
**Value For Money**7%
*“So the value is not the best value for the price”*
**Strength**6%
*“which felt a little flimsy”*
**Thickness**5%
*“a little bit thicker”*
**Advertised Vs Actual Product**4%
*“texture of the plates are a bit different from the description picture”*
**Color**4%
*“Not as colorful as it looks like in the picture as pink and glittery”*
**Brightness/Shine/Glow**2%
*“Not shiny, and way overpriced”*
**Mess Free**2%
*“Since seven-year-olds can be a bit messy”*
**Gifting Purpose**2%
*“This was a gift so Im extremely disappointed”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Color**4%
**Assembly/Installation**3%
**Strength**2%
**Brightness/Shine/Glow**2%
**Handle Quality**2%
## **Common questions**
- **Is barbie plates and napkins profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 42 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the barbie plates and napkins niche?**
- 24 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in barbie plates and napkins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.5%.
- **When does demand for barbie plates and napkins peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the barbie plates and napkins niche?**
- Listings span $9.33–$32.71; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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