---
title: "Baobab Candles — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/baobab-candles"
last_updated: "2026-08-09T15:03:10.834Z"
locale: en
meta:
description: "Niche score 40/100 · $116K/yr market · 36K searches/yr · $219.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $116K/yr market · 36K searches/yr · $219.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baobab Candles — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **baobab candles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 19Competition 65Returns 79Price range 7Avg price 43Brand share 0Review moat 99Quality gap 57
**Review moat**
**Incredible****20.97**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$219.28**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$116K**
$116K/yr · 36K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$38.51–$979.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, baobab candles is a $116K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baobab candles market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$164K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#6,416**
- **Page quality**
- **0%**
- **Prime**
- **10%**
- **Sponsored**
- **27%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**0%**
- Baobab Collection73% - BAOBAB24% - M&SENSE2% - Diptyque Paris1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -12.4% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/baobab-candles/trend)
## **Top baobab candles search terms**
- **baobab candles**26K/yr-15.8%1.2% conv. - **baobab candles on sale**5K/yr+7.4%0.3% conv. - **baobab candle**5K/yr-11.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/baobab-candles/search-terms)
## **Top baobab candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)11 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baobab Collection Sand Sonora Luxury Scented Candle Saffron Myrrh Patchouli Fragrance 4-7 Wicks Handblown Glass (Max 16)**Baobab Collection**$250.87**5.0★1 rev](https://www.amazon.com/dp/B0DZJ7SHFG) [2**Baobab Collection Black Pearls Candle Max 10**Baobab Collection**$139.31**5.0★4 rev](https://www.amazon.com/dp/B0BP7KBSG6) [3**Baobab Collection - Stones Marble Max16 Candle**BAOBAB**$233.80**4.8★10 rev](https://www.amazon.com/dp/B07Y1JZ7YN) [4**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)**Baobab Collection**$97.54**0.0★0 rev](https://www.amazon.com/dp/B0GYH2QRD4) [5**BAOBAB Womens Black Pearls Candle 16cm 16x10x16 cm**BAOBAB**$162.44**4.5★165 rev](https://www.amazon.com/dp/B00X5LVJB0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)**Baobab Collection**$97.54**0 rev3mo ago](https://www.amazon.com/dp/B0GYH2QRD4) [**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Grande)**Baobab Collection**$418.11**0 rev3mo ago](https://www.amazon.com/dp/B0GYHGXCHH) [**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Signature)**Baobab Collection**$209.26**0 rev3mo ago](https://www.amazon.com/dp/B0GYHNK66W) [**Baobab Collection Arty Flowers Bouquet Scented Candle Floral Sea Salt Tuberose and Moss Hand-Blown Glass (MAX 16)**Baobab Collection**$256.56**0 rev4mo ago](https://www.amazon.com/dp/B0GTT564MK) [**Baobab Collection Arty Flowers Water Lily Scented Candle Floral Jasmine Violet Benzoin (MAX 35)**Baobab Collection**$979.86**0 rev4mo ago](https://www.amazon.com/dp/B0GTSQ1X95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)**Baobab Collection**$97.54**0.0★**▲ 436%**](https://www.amazon.com/dp/B0GYH2QRD4) [**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Grande)**Baobab Collection**$418.11**0.0★**▲ 432%**](https://www.amazon.com/dp/B0GYHGXCHH) [**Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Signature)**Baobab Collection**$209.26**0.0★**▲ 432%**](https://www.amazon.com/dp/B0GYHNK66W) [**Baobab Collection Arty Flowers Bouquet Scented Candle Floral Sea Salt Tuberose and Moss Hand-Blown Glass (MAX 16)**Baobab Collection**$256.56**0.0★**▲ 430%**](https://www.amazon.com/dp/B0GTT564MK) [**Baobab Collection Arty Flowers Water Lily Scented Candle Floral Jasmine Violet Benzoin (MAX 35)**Baobab Collection**$979.86**0.0★**▲ 152%**](https://www.amazon.com/dp/B0GTSQ1X95)
**~~View all trending →~~**
## **What buyers say about baobab candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“best smelling candle”*
**Design-Overall**17%
*“It blends perfectly with my decor”*
**Gifting Purpose**10%
*“the candle is great for a gift”*
**Brightness/Shine/Glow**7%
*“perfect candle”*
**Size-Overall**7%
*“It fits perfectly on my countertop”*
**Durability**7%
*“long lasting”*
### **What buyers complain about **
**Smell**67%
*“has ZERO scent”*
**Value For Money**33%
*“A bit pricey”*
### **Top return reasons **
**Smell**56%
**Size-Overall**20%
**Advertised Vs Actual Product**16%
**Stain Resistance**4%
**Strength**4%
## **Common questions**
- **Is baobab candles profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baobab candles niche?**
- 4 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baobab candles?**
- Top complaints mined from reviews: Smell, Value For Money. The return rate is 1.8%.
- **When does demand for baobab candles peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the baobab candles niche?**
- Listings span $38.51–$979.86; the average listing price is $219.28 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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