---
title: "Products — balsam candles scented - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/balsam-candles-scented/products"
last_updated: "2026-08-09T22:54:32.889Z"
locale: en
meta:
  description: "Niche score 40/100 · $23K/yr market · 15K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $23K/yr market · 15K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — balsam candles scented - Flapen"
---

# **balsam candles scented**

**Skip it**

Soft demand (-47.6% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 1Conversion 91Competition 11Returns 97Price range 49Avg price 69Brand share 31Review moat 49Quality gap 73

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.31**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,570.71**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$8.76–$20.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$23K**

$23K/yr · 15K searches

**Growth**

**Bad****-47.6%**

90-day search growth — must beat 0% to launch

## Products