---
title: "Balsam Candles Scented — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/balsam-candles-scented"
last_updated: "2026-08-09T13:12:30.631Z"
locale: en
meta:
description: "Niche score 40/100 · $23K/yr market · 15K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $23K/yr market · 15K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balsam Candles Scented — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **balsam candles scented**
**Skip it**
Soft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 1Conversion 91Competition 11Returns 97Price range 49Avg price 69Brand share 31Review moat 49Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,570.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.76–$20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$23K**
$23K/yr · 15K searches
**Growth**
**Bad****-47.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, balsam candles scented is a $23K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balsam candles scented market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$29K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**7%**
- Yankee Candle24% - Homsolver24% - Village Candle19% - ANSOYER10% - 1OAK10% - 96NORTH7% - Open — no brand owns it (1 brand, 7%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -47.6% search growth over the last 90 days.
2K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/balsam-candles-scented/trend)
## **Top balsam candles scented search terms**
- **pine candles clearance**4K/yr-49.4%3.0% conv. - **pine scented candles clearance sale**4K/yr-53.6%8.1% conv. - **balsam and fir candle**4K/yr-39.4%3.5% conv. - **pine tree scented candles**3K/yr-26.7%5.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/balsam-candles-scented/search-terms)
## **Top balsam candles scented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★2,452 rev](https://www.amazon.com/dp/B0F3DPXQP1) [2**Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts**Homsolver**$11.53**4.1★687 rev](https://www.amazon.com/dp/B0DHD2VJY2) [3**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★7,340 rev](https://www.amazon.com/dp/B002YX0GEQ) [4**Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)**ANSOYER**$12.21**4.1★111 rev](https://www.amazon.com/dp/B0DH4MYXYM) [5**1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.12**4.1★150 rev](https://www.amazon.com/dp/B0D8F9DJC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**2,452 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1) [**Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts**Homsolver**$11.53**687 rev1y ago](https://www.amazon.com/dp/B0DHD2VJY2) [**Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)**ANSOYER**$12.21**111 rev1y ago](https://www.amazon.com/dp/B0DH4MYXYM) [**1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.12**150 rev1y ago](https://www.amazon.com/dp/B0D8F9DJC3) [**96NORTH Luxury Pine Soy Candle | Large 3 Wick Jar Candle | Up to 40 Hours Burning Time | 100% Natural Soy Wax | Relaxing Aromatherapy Aesthetic Candle**96NORTH**$20.94**141 rev3y ago](https://www.amazon.com/dp/B0C7W9GTL7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade Jar Candles Fragrance Candles Infused with Essential Oils Air Freshener Candles 3.4 Oz; Multiple Scents Available! (Pine Wonderland 1 Wick)**SC Johnson**$8.76**4.4★**▲ 132%**](https://www.amazon.com/dp/B091FZD6ZK) [**Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)**ANSOYER**$12.21**4.1★**▲ 105%**](https://www.amazon.com/dp/B0DH4MYXYM) [**96NORTH Luxury Pine Soy Candle | Large 3 Wick Jar Candle | Up to 40 Hours Burning Time | 100% Natural Soy Wax | Relaxing Aromatherapy Aesthetic Candle**96NORTH**$20.94**4.3★**▲ 21%**](https://www.amazon.com/dp/B0C7W9GTL7) [**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★**— 8%**](https://www.amazon.com/dp/B0F3DPXQP1) [**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★**— 5%**](https://www.amazon.com/dp/B002YX0GEQ)
**~~View all trending →~~**
## **What buyers say about balsam candles scented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Great fragrance”*
**Quality-Overall**5%
*“High quality”*
**Brightness/Shine/Glow**4%
*“Great candles”*
**Value For Money**4%
*“Very reasonable price”*
**Gifting Purpose**3%
*“Christmas gift”*
**Durability**3%
*“the longevity as well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**1%
*“Attractive color”*
**Efficiency**1%
*“Works well”*
**Warmth**1%
*“Cozy home”*
### **What buyers complain about **
**Smell**60%
*“Doesnt smell great”*
**Value For Money**7%
*“Over priced”*
**Size-Overall**7%
*“Too small”*
**Quality-Overall**5%
*“Bad quality”*
**Flammable**4%
*“after I lit it it burned”*
**Defective Material/Parts**1%
*“Picture of defect”*
**Filtration**1%
*“furnace filter after one month is BLACK”*
**Brightness/Shine/Glow**1%
*“its very faint”*
**Thickness**1%
*“the wick on this is so thin it doesn't burn right”*
**Natural Resource Wastage**1%
*“Seems like a waste”*
### **Top return reasons **
**Smell**67%
**Size-Overall**9%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Flammable**2%
**Product Condition**1%
**Defective Material/Parts**1%
**Heating**1%
**Ease Of Use**1%
## **Common questions**
- **Is balsam candles scented profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 7 tracked products. 90-day search growth is -47.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the balsam candles scented niche?**
- 7 brands and 38 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in balsam candles scented?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **What does it cost to enter the balsam candles scented niche?**
- Listings span $8.76–$20.94; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.
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