---
title: "Balsam Candle — $360K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/balsam-candle"
last_updated: "2026-08-09T13:10:48.762Z"
locale: en
meta:
description: "Niche score 44/100 · $360K/yr market · 244K searches/yr · $18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $360K/yr market · 244K searches/yr · $18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balsam Candle — $360K/yr Amazon US Niche (2026) - Flapen"
---
# **balsam candle**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 12Conversion 79Competition 12Returns 96Price range 83Avg price 84Brand share 6Review moat 35Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.53–$34.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$360K**
$360K/yr · 244K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,049.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, balsam candle is a $360K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balsam candle market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$465K–$558K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle70% - Village Candle16% - Homsolver5% - Bath & Body Works4% - Thymes3% - CANDLE-LITE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 28.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/balsam-candle/trend)
## **Top balsam candle search terms**
- **balsam candle**49K/yr-0.8%3.4% conv. - **balsam and cedar candle**22K/yr-0.4%3.0% conv. - **yankee candle balsam and cedar**41K/yr-56.7%8.2% conv. - **balsam fir candles**33K/yr-46.2%4.9% conv. - **evergreen candle**14K/yr-29.7%5.2% conv. - **fresh balsam candle**13K/yr-35.4%4.9% conv. - **balsam and cedar yankee candle**16K/yr-31.5%11.2% conv. - **balsam cedar candle**6K/yr-19.3%2.0% conv. - **balsam fir candle**13K/yr-23.8%5.2% conv. - **yankee candle pine**8K/yr-9.5%11.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/balsam-candle/search-terms)
## **Top balsam candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$54K30%$108K45%$162K60%$216K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★2,452 rev](https://www.amazon.com/dp/B0F3DPXQP1) [2**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★7,340 rev](https://www.amazon.com/dp/B002YX0GEQ) [3**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**4.6★855 rev](https://www.amazon.com/dp/B08TZX48L3) [4**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**4.6★855 rev](https://www.amazon.com/dp/B0F3DRQ2P9) [5**Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts**Homsolver**$11.53**4.1★687 rev](https://www.amazon.com/dp/B0DHD2VJY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**2,452 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1) [**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**855 rev1y ago](https://www.amazon.com/dp/B0F3DRQ2P9) [**Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts**Homsolver**$11.53**687 rev1y ago](https://www.amazon.com/dp/B0DHD2VJY2) [**Candle-lite Fall Scented Candles Balsam Forest Fragrance 18 oz Jar Proudly Poured in USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Refreshing Ambiance**CANDLE-LITE**$14.54**229 rev2y ago](https://www.amazon.com/dp/B0D4ZD1NPR) [**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)**Yankee Candle**$16.42**2,774 rev5y ago](https://www.amazon.com/dp/B08XK44Z96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**4.6★**▲ 427%**](https://www.amazon.com/dp/B08TZX48L3) [**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**4.6★**▲ 63%**](https://www.amazon.com/dp/B0F3DRQ2P9) [**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★**▲ 13%**](https://www.amazon.com/dp/B0F3DPXQP1) [**Bath & Body Works 3-Wick Candle in Fresh Balsam - packaging may vary**Bath & Body Works**$22.91**4.4★**— 1%**](https://www.amazon.com/dp/B00QMD64AY) [**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★**▼ 11%**](https://www.amazon.com/dp/B002YX0GEQ)
**~~View all trending →~~**
## **What buyers say about balsam candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Great fragrance”*
**Quality-Overall**5%
*“High quality”*
**Gifting Purpose**4%
*“Christmas gift”*
**Value For Money**4%
*“worth it”*
**Durability**4%
*“lasts a good while”*
**Brightness/Shine/Glow**3%
*“Great candles”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**1%
*“Attractive color”*
**Efficiency**1%
*“Works well”*
**Warmth**1%
*“Cozy home”*
### **What buyers complain about **
**Smell**57%
*“it smelled weird”*
**Value For Money**7%
*“But so expensive unfortunately”*
**Size-Overall**7%
*“Too small”*
**Quality-Overall**4%
*“Bad quality”*
**Durability**4%
*“Does not last”*
**Flammable**3%
*“after I lit it it burned”*
**Design-Overall**1%
*“Worst design Ive ever seen”*
**Defective Material/Parts**1%
*“Picture of defect”*
**Thickness**1%
*“the wick on this is so thin it doesn't burn right”*
**Filtration**1%
*“furnace filter after one month is BLACK”*
### **Top return reasons **
**Smell**64%
**Size-Overall**9%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Flammable**1%
**Strength**1%
**Ease Of Use**1%
## **Common questions**
- **Is balsam candle profitable to sell on Amazon United States?**
- The niche generates $360K/yr across 10 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the balsam candle niche?**
- 6 brands and 77 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in balsam candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for balsam candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 28.3× the quietest.
- **What does it cost to enter the balsam candle niche?**
- Listings span $11.53–$34.96; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 3,050 reviews — the moat a new listing must climb.
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