---
title: "Search terms — balloon sizer - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/balloon-sizer/search-terms"
last_updated: "2026-08-09T16:11:33.445Z"
locale: en
meta:
  description: "Niche score 50/100 · $264K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $264K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — balloon sizer - Flapen"
---

# **balloon sizer**

**Worth a look**

Shows beatable incumbent ratings (4.3★), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.

Market size 48Growth 57Conversion 64Competition 54Returns 30Price range 42Avg price 34Brand share 30Review moat 43Quality gap 78

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+31.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$264K**

$264K/yr · 461K searches

**Review moat**

**Okay****2,204.72**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.32–$21.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

## Search terms